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Gem Fitzrovia Hotel

4.0 star property
VIP Access

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Photo gallery for Gem Fitzrovia Hotel

Front of property – evening/night
Bar (on property)
Exterior
Triple Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk
Bar (on property)

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Bar
  • Room service
  • 24/7 front desk

Explore the area

View in a map
20-28 Bolsover Street, London, England, W1W 5NB
  • Place, Oxford Circus
    ‪11 min walk‬
  • Place, The British Museum
    ‪15 min walk‬
  • Place, Hyde Park
    ‪19 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪42 min drive‬
VIP Access
Curated for quality and service, VIP Access stays consistently receive our highest guest ratings.
  • Expect exceptional service
  • Extra savings and perks for BONUS+ members
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Room options

View all photos for Executive Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Room

  • Sleeps 2

View all photos for Superior Double Room

Superior Double Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Double Room

8.6 out of 10
Excellent
(50 reviews)
  • 15 sq m
  • Sleeps 3
  • 1 Double Bed

View all photos for Superior Twin Room

Superior Twin Room | View from room

Superior Twin Room

9.0 out of 10
Wonderful
(16 reviews)
  • 15 sq m
  • Sleeps 3
  • 2 Single Beds

View all photos for Executive Double Room

View from room

Executive Double Room

9.0 out of 10
Wonderful
(6 reviews)
  • 18 sq m
  • Sleeps 3
  • 1 Double Bed

View all photos for Executive Twin Room

Executive Twin Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Twin Room

8.0 out of 10
Very good
(3 reviews)
  • 18 sq m
  • Sleeps 3
  • 2 Single Beds

View all photos for Triple Room

Triple Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Triple Room

8.0 out of 10
Very good
(5 reviews)
  • 20 sq m
  • Sleeps 3
  • 2 Single Beds and 1 Single Sofa Bed OR 1 Double Bed and 1 Single Sofa Bed

View all photos for Superior Single Room

Superior Single Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Single Room

8.8 out of 10
Excellent
(3 reviews)
  • 15 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Superior Single Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Single Room

  • Sleeps 1

View all photos for Superior Twin Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Twin Room

  • Sleeps 2

View all photos for Superior Double Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Double Room

  • Sleeps 2

View all photos for Executive Twin Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Twin Room

  • Sleeps 2

View all photos for Triple Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Triple Room

  • Sleeps 3

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About this property

Gem Fitzrovia Hotel

Family-friendly hotel with 24-hour front desk and coffee shop/cafe
Along with a restaurant, this smoke-free hotel has a bar/lounge and a snack bar/deli. WiFi in public areas is free. Other amenities include a coffee shop/cafe, 24-hour room service and a business centre.
Gem Fitzrovia Hotel offers 86 air-conditioned accommodations with a safe and free newspapers. Each accommodation is individually decorated. Flat-screen televisions come with cable channels. Bathrooms include a combined bath/shower unit, designer toiletries, complimentary toiletries and hairdryers.

Guests can surf the web using complimentary wired and wireless Internet access. Business-friendly amenities include desks and telephones. Additionally, rooms include coffee/tea makers and blackout curtains. Hypo-allergenic bedding and an iron/ironing board can be requested. A nightly turndown service is provided and housekeeping is offered on a daily basis.

Our customers tell us that they can't get enough of the helpful staff at Gem Fitzrovia Hotel. During your stay, you're just a quick walk from Regent's Park. Free WiFi in public areas, a restaurant and a bar are available.
  • Free WiFi and wired Internet
  • Enjoy international cuisine while dining at XX-XXVIII Restaurant
  • English breakfast served daily for a fee
  • Services include babysitting, dry cleaning/laundry and a concierge
  • Guests have great things to say about the helpful staff and the clean guestrooms
  • 10 minutes by foot from Oxford Circus and a 3-minute drive from The British Museum
There's a restaurant on site, as well as a coffee shop/cafe and a snack bar/deli. You can enjoy a drink at the bar/lounge. A business centre and 3 meeting rooms are available.

WiFi and wired Internet are free in public spaces. Event space at this hotel measures 139 square feet (13 square metres) and includes conference space. Multilingual staff, tour/ticket assistance, and concierge services are also featured at the family-friendly Gem Fitzrovia Hotel.

This 4-star London hotel is smoke free.

For a fee, guests can enjoy English breakfast on weekdays from 7:00 AM to 10:00 AM and at the weekend from 8:00 AM to 10:30 AM.
XX-XXVIII Restaurant – This restaurant specialises in international cuisine and serves breakfast, lunch and dinner.
24-hour room service is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • No on-site parking available
  • Onsite parking includes off-street options

Food and drink

  • English breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 24.50 for adults and GBP 24.50 for children
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Restaurants on site

  • XX-XXVIII Restaurant

Family friendly

  • High chair
  • In-room babysitting
  • Laundry facilities
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Business services

  • 139 square feet of conference space
  • 3 meeting rooms
  • Business centre

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift
  • Well-lit path to entrance

More

  • 4 floors
  • Banquet hall
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower/bathtub combination
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • 24-hour room service
  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Electrical adapters
  • Free daily newspapers
  • Heating
  • Individual decor
  • Iron/ironing board on request
  • Laptop workspace
  • Mobile key entry
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: midnight
Early check-in subject to availability
Early check-in fee: GBP 24
Contactless check-in and check-out are available
Late check-in subject to availability
Minimum check-in age - 18

Check-out

Check-out before 11 AM
Contactless check-out
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification.
Check-in hours are 3PM - Midnight on Friday and Saturday.

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for English breakfast: from approximately GBP 24.50 for adults and from GBP 24.50 for children
  • Early check-in fee: GBP 24 (subject to availability)
  • Late check-out is available for a fee (subject to availability)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property/stay dates)
This property accepts credit cards, debit cards and cash
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system and a first aid kit
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Guests will receive an email 48 hours before arrival with check-in information. Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

We should mention

  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.

Property is also known as

Fitzrovia Grange
Grange Fitzrovia
Grange Fitzrovia Hotel
Grange Fitzrovia Hotel London
Grange Fitzrovia London
Grange Fitzrovia Hotel London, England
Hotel Grange Fitzrovia
Fitzrovia Hotel
Grange Fitzrovia
Gem Fitzrovia Hotel Hotel
Gem Fitzrovia Hotel London
Gem Fitzrovia Hotel Hotel London

Gem Fitzrovia Hotel Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 530 out of 1005 reviews
Rating 8 - Good. 324 out of 1005 reviews
Rating 6 - Okay. 89 out of 1005 reviews
Rating 4 - Poor. 42 out of 1005 reviews
Rating 2 - Terrible. 20 out of 1005 reviews

9.2/10

Cleanliness

9.0/10

Staff & service

8.4/10

Amenities

8.6/10

Property conditions & facilities

8.4/10

Eco-friendliness

Reviews

8/10 Good

Peter

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities
Liked the location and that it was close to Oxford Circus and Regent's Park etc but just far enough away to be out of the main crowded streets. I can't think of any major dislikes at all but I guess the only thing was the price of the full breakfast. It was expensive for what you got, in terms of the cooked elements. It would have been a bit better if there was a choice of eggs, rather than just scrambled, no black pudding and no sausage when I got there about 9:30. Half and hour before the advertised last servings. Staff and rest of was fine though.
Stayed 2 nights in Aug 2025

10/10 Excellent

David

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely hotel in a nice area. Room very nice and clean with excellent facilities.
Stayed 1 night in Aug 2025

8/10 Good

Tisa

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
My first room had poorly working air conditioning. My first night was very hot and not good for sleeping. Once they moved me to a different room, it was great! Nice breakfast and overall very nice hotel.
Stayed 2 nights in Jun 2025

10/10 Excellent

Chris

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Aug 2025

10/10 Excellent

Stephen

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Aug 2025

10/10 Excellent

Jasmine

Liked: Cleanliness, staff & service, property conditions & facilities
Easy, Convenient stay! We had no issues! Liked the double bed option for friends.
Stayed 3 nights in Jul 2025

8/10 Good

Michael

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had booked a show in the Sondheim theatre and it was ideally situated just a short walk passing by some beautiful restaurants and pubs
Stayed 2 nights in Aug 2025

10/10 Excellent

Graham

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

A perfect weekend retreat in the heart of London

The hotel is well located in a quiet street in Fitzrovia within easy walking distance of Warren Street and Great Portland Street tube stations as well as Regents Park. The gentlemen on the door and in the bar were friendly, helpful and welcoming. Most of the reception staff were bright and cheerful which is exactly what you want after a long train journey into London. Our Executive room on the 4th floor was small but perfectly formed. The bathroom and shower were great. We would happily return.
Stayed 2 nights in Aug 2025

10/10 Excellent

Irvin, Frodsham

Liked: Cleanliness, staff & service, property conditions & facilities
Lovely quiet classy hotel in a convenient location.
Stayed 1 night in Aug 2025

10/10 Excellent

Stephen

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I selected this hotel via Expedia for a two day Theatre Break for my wife and I. It is in a quiet location on Bolsover Street, just a few minutes walk to Portland Street or Warren Street Tube Station. Which was ideal because within 4 stops on the Northern Line we were able to get into the heart of the West End. The hotel is also a short taxi ride away from Euston Main Railway Station. There is a Tesco Express convenience store just opposite Portland Street station, and a few places to eat if you wanted to stay local. The hotel was spotlessly clean, the hotel staff were great, and a very efficient lift in the centre of the lobby. We booked an Executive Twin Room which we were very happy with even though it was closer to the lift system than we would have liked. But it didn't interfere with our sleep one bit. The beds were very comfortable and the bathroom was immaculate with a very nice shower, and twin wash basins. Storage for clothing etc was excellent, TV, Tea and Coffee making facilities and an iron plus ironing board in the cupboard. We only used the restaurant for breakfast because we ate out for lunch and evening meals. The breakfast staff were busy, friendly and nothing was too much trouble. There was plenty of options at the breakfast, and we had no complaints. You must go and see Stranger Things - First Shadow at the Phoenix Theatre...Outstanding.
Stayed 2 nights in Aug 2025

10/10 Excellent

Beverley

Liked: Cleanliness, staff & service
Stayed 7 nights in Aug 2025

10/10 Excellent

Susanne

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Good Location

Atmospheric hotel, friendly staff and comfortable well appointed room. Somewhat marred by the creaking en-suite door which was not attended to as requested, but overall very pleased with our choice.
Stayed 3 nights in Aug 2025

10/10 Excellent

nicola, Laugharnw

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The room was large and was very clean and the beds were comfortable, our bathroom was large with a bath, shower, shampoo, conditioner. shower gel, body lotion an soap. The staff were very friendly and helpful and they sorted out an air-con issue straight away. We had continental breakfast that was very good quality. We walked to most places but the tube was 5 minutes away if we needed to go a bit further. Fab hotel with very good staff
Stayed 3 nights in Aug 2025

10/10 Excellent

Juan

Stayed 1 night in Aug 2025

8/10 Good

Daniel

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Very good value for money in a great location

Very good value for money and close to the centre of London. A 25 minute walk back from our show at Leicester Square. Hotel is smart and well kept and the service is good. The hotel needs some modernisation, but the rooms were large, comfortable and air conditioned. Overall a very good experience.
Stayed 1 night in Aug 2025

10/10 Excellent

Bev

We had breakfast lots of variety but all cooked peices of breakfast they want very warm
Stayed 1 night in Aug 2025

10/10 Excellent

Rachel

Travelled with family
Great location, quick check in and comfortable room.
Stayed 1 night in Aug 2025

10/10 Excellent

David

Great
Stayed 1 night in Aug 2025

10/10 Excellent

David

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very friendly
Stayed 1 night in Aug 2025

8/10 Good

Martyn Simon, Seattle

Liked: Cleanliness, staff & service
Stayed 9 nights in Jul 2025

8/10 Good

Benjamin

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Cleanliness is top notch Wish they didn’t make distinction between continental and “hot “ breakfast ( which costs an additional 5 pounds per person ) Not sure how safe is area is - though we came home real late twice after watching West End shows without incident - bars still open close to midnight so you never know No refrigerator in the room though they offered to put one - not sure how they’re going to fit it in such a small room
Stayed 7 nights in Jul 2025

10/10 Excellent

Gregory

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great location.
Stayed 2 nights in Jul 2025

8/10 Good

Alison

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice hotel in good location, good choice of cafes and bars nearby.
Stayed 1 night in Jul 2025

10/10 Excellent

Alan

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Excellent hotel experience

Lovely comfortable room
Stayed 1 night in Aug 2025

10/10 Excellent

Assaf

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025