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Private Boutique Apartments London

2.5 star property

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Photo gallery for Private Boutique Apartments London

Restaurant
Exterior
Front of property
Deluxe Studio Suite | Soundproofing, free WiFi
Deluxe Studio Suite | Private kitchen | Coffee/tea maker, electric kettle

Reviews

6.2 out of 10

Popular amenities

  • Free Wi-Fi
  • Restaurant
  • Laundry room

Explore the area

View in a map
294 Hackney Rd, London, England, E2 7SJ
  • Place, Columbia Road Flower Market
    ‪3 min walk‬
  • Place, Brick Lane
    ‪7 min walk‬
  • Place, Shoreditch High St
    ‪11 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪85 min drive‬

Room options

View all photos for Standard Double Room

Standard Double Room | Soundproofing, free WiFi

Standard Double Room

  • 15 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Family Double or Twin Room

Family Double or Twin Room | Soundproofing, free WiFi

Family Double or Twin Room

  • City view
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Single Bed
  • Free Wi-Fi

View all photos for Deluxe Studio Suite

Deluxe Studio Suite | Soundproofing, free WiFi

Deluxe Studio Suite

  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Single Sofa Bed
  • Free Wi-Fi

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The price is €64
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About this property

Private Boutique Apartments London

A restaurant, laundry facilities and express check-out are available at this smoke-free hotel. Additionally, a hair salon, ATM/banking services and a banquet hall are on-site. Housekeeping is available on request.
Private Boutique Apartments London offers 7 accommodations with coffee/tea makers and complimentary bathrobes. 43-inch Smart televisions come with digital channels.

Bathrooms include a shower and complimentary toiletries. This London hotel provides complimentary wireless Internet access, with a speed of 50+ Mbps. Hairdryers, change of towels and change of bedsheets can be requested. Housekeeping is provided on request.

During your stay at Private Boutique Apartments London, you're just a quick walk from Brick Lane. Features include a restaurant and laundry facilities.
  • Free Wi-Fi (speed: 50+ Mbps)
  • Enjoy a bite to eat at the restaurant
  • Amenities include laundry facilities and an ATM
  • 8 minutes by foot from Brick Lane and a 5-minute drive from Liverpool Street
There's a restaurant on site. Private Boutique Apartments London also features laundry facilities, express check-out, and a hair salon.

This London hotel is smoke free.

Thaispice London – On-site restaurant.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 50+ Mbps

Parking and transport

  • Limited on-site parking
  • Onsite parking includes off-street options

Food and drink

  • A restaurant

Restaurants on site

  • Thaispice London

Family friendly

  • Laundry facilities
  • Soundproofed rooms

Conveniences

  • ATM
  • Hair salon
  • Laundry facilities
  • Virtual front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Housekeeping on request

Accessibility

  • No lift

More

  • Banquet hall
  • Smoke-free property

Room amenities

Bathroom

  • Dressing gowns
  • Free toiletries
  • Hair dryer (on request)
  • Private bathroom
  • Shampoo
  • Shower
  • Soap
  • Toilet paper
  • Towels provided

Entertainment

  • 43-inch smart TV with digital channels
  • Streaming services

Food and drink

  • Coffee/tea maker
  • Electric kettle

More

  • Heating
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime

Early check-in subject to availability

Early check-in fee: GBP 10

Minimum check-in age - 18

Check-out

Check-out before 11:00 AM

Late check-out subject to availability

A late check-out fee will be charged

Express check-out available

Special check-in instructions

There is no front desk at this property

The check-in location differs from the property location; go to: [Thaispice London]

Guests will receive an email within 24 hours before arrival with check-in instructions and an access code; access will be through a private entrance

To make arrangements for check-in please contact the property at least 24 hours before arrival using the information on the booking confirmation

A virtual front desk provides assistance to guests

Information provided by the property may be translated using automated translation tools

Access methods

Access code, private entrance

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.
  • Cots (infant beds) are not available.

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Early check-in fee: GBP 10 (subject to availability)
  • Late check-out is available for a fee (subject to availability)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a private host (a party not acting within their trade, business or profession). EU consumer law, including the right of withdrawal, will not apply to your booking. The cancellation policy set by the private host will cover your booking.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property only accepts cash
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system and a first aid kit
This property does not have a front desk. The check-in location differs from the property location. To check in, guests will need to go to Thaispice London
To arrange for check-in, guests must contact the property at least 24 hours prior to arrival using the information on the booking confirmation. Guests will receive an email 24 hours before arrival with check-in information and an access code. Guests can access their accommodation through a private entrance. A virtual front desk provides assistance to guests.

Property is also known as

Shut Eyes

Private Apartments London

Boutique Shut Eyes in London

Private Boutique Apartments London Hotel

Private Boutique Apartments London London

Private Boutique Apartments London Hotel London

Private Boutique Apartments London Reviews

Reviews

6.2
Rating 10 - Excellent. 19 out of 64 reviews
Rating 8 - Good. 6 out of 64 reviews
Rating 6 - Okay. 14 out of 64 reviews
Rating 4 - Poor. 10 out of 64 reviews
Rating 2 - Terrible. 15 out of 64 reviews

6.6/10

Cleanliness

7.0/10

Staff & service

6.8/10

Amenities

6.4/10

Property conditions & facilities

Reviews

4/10 Poor

Ray

Stayed 1 night in Feb 2026

6/10 Okay

Charlie

Business traveller
Liked: Staff & service
Disliked: Cleanliness, amenities
Despite a friendly staff, I was a little surprised to see the condition of the property. The entrance was located down a poorly lit side street (photo of side entrance area attached) and the room was above a seemingly mothballed Thai restaurant with graffiti all over it. Digital door locks were unreliable and required multiple attempts to get to even turn on to enter the codes (3 separate codes needed to eventually get into your room!) The room itself was very tired and real need of updating, with rough plaster patches, exposed plumbing, and missing shower doors for example. No TV channels, just on demand services that you need to log into your own accounts to use (don't forget to log out before you leave!). Strongly not recommended for single female travellers.
Stayed 1 night in Oct 2025

2/10 Terrible

Peter

Business traveller
Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Sep 2025

2/10 Terrible

Pamendip

Travelled with partner
Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
Terrible property. We were due to stay for 4 nights but had to leave after the first night. Unclean and not as described in the details. Missing appliances and there were bugs crawling from under the kitchen cabinets. Very poor/uncomfortable mattress. The host then refused to refund us for the 3 nights that we did not stay.
Wallpaper peeling off
Missing cooking hob and extractor fan
Dirt
Dirt
Stayed 4 nights in Sep 2025

2/10 Terrible

Verified traveller

Wouldn’t book again

Couldn’t travel- Yes .. it was no cancellation. But we had very legitimate family reasons for not travelling which involved a bereavement. Pleaded very very well in advance through hotels.com ( who said they did their best to come to some arrangement but no joy whatsoever) ah well - definitely lesson learned.
Stayed 2 nights in Aug 2025

8/10 Good

Emma

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Good

Good location, easy check in, clean & comfortable, good for a base for a variety of activities in London.
Stayed 1 night in Jul 2025

4/10 Poor

holly

Travelled with group
Disliked: Cleanliness, staff & service
Apartment was okay, and the host was friendly from the single interaction we had, however there were several small issues with the room that should have been rectified before our stay. The wallpaper was peeling from the top do the roof and a sliding shower door was missing from the shower. (We asked for extra towels to deal with this which was ignored). The shower water pressure was very weak and the shower holder was broken. Overall it was an okay stay.
Stayed 2 nights in Jul 2025

6/10 Okay

Mervyn

Travelled with group
Liked: Cleanliness, property conditions & facilities, room comfort

Ease of access.

Should have put the side street it was on it would have been easier to find . You had to put 6 digits codes in three different doors to get in and get to your room . Keys or key cards would ha ve been easier.
Stayed 1 night in Jun 2025

2/10 Terrible

Craig

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort
Bad apartment it was dirty Bedding was dirty appliances dirty Shower dirty Floor was coming up Wallpaper coming off wall We booked a delux room and paid extra not delux at all We had to book somewhere else and are requesting a refund
Stayed 2 nights in Feb 2025

8/10 Good

Joe

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Feb 2025

4/10 Poor

Andrew

Liked: Staff & service
Disliked: Cleanliness, property conditions & facilities, room comfort

Was literally the last place available

A group of flats above a Thai restaurant. Scetchy as f*** alleyway to get in, and three door codes. Would personally not ever think of staying here again.
Stayed 1 night in Dec 2024

6/10 Okay

Simbarashe

Travelled with group
Liked: Cleanliness, property conditions & facilities, room comfort

More like a 1 bed apartment than hotel

Stayed 1 night in Dec 2024

2/10 Terrible

S

Disliked: Cleanliness, property conditions & facilities, room comfort

Avoid

Awful damp smell throughout our 2 day stay. Bathroom was not clean. Pillows very flat and uncomfortable
Stayed 2 nights in Dec 2024

6/10 Okay

Alfredo

Stayed 2 nights in Dec 2024

10/10 Excellent

Toby

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Nov 2024

8/10 Good

adnan

Business traveller
Liked: Cleanliness

Good Hotel.

Nice hotel, but not really boutique 😄 Location is good, 15 minutes walk to underground and 10 to overground. Good bus service on main road taking you to Liverpool Street. Getting access to room was different, you have to go to Thai Restaurant, where you are given codes to enter the hotel area. Staff took me to the room, which was good but no reception. Room was good, what I would expect for budget hotel.. if you're expecting boutique, you'll be disappointed. Room size was very good, facing street but not to noisy. Mattress on bed was not good, one side was fine but one side had clearly been overused. Ensuite was good with nice shower. Would recommend and stay again.
Stayed 2 nights in Nov 2024

6/10 Okay

Verified traveller

Liked: Cleanliness, staff & service
Stayed 1 night in Nov 2024

10/10 Excellent

martin

Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Enjoyable stay staff super friendly good value for money. Have already rebooked for another stay.
Stayed 2 nights in Oct 2024

10/10 Excellent

N

Travelled with family, Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very good location. Well connected with public transportation. Conveniently located for city worker.
Stayed 1 night in Nov 2024

10/10 Excellent

N

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very clean and spacious room. The complementary tea making facilities was real bonus.
Stayed 1 night in Oct 2024

10/10 Excellent

N

Business traveller, Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Shuteyes in London offers a truly exceptional boutique experience! The rooms are beautifully designed with a mix of comfort and elegance, making it feel like a home away from home. The staff go above and beyond, always providing friendly and attentive service along with great local tips. Located in a convenient area, it’s easy to explore the city’s highlights and come back to a peaceful, stylish retreat. Highly recommend Shuteyes for anyone seeking a memorable and relaxing stay in London!
Stayed 1 night in Oct 2024

10/10 Excellent

Chris

Great location with very friendly and helpful staff who were responsive to any inquiries or requests. The connected restaurant was also top notch and highly recommended. This place is a good value for such a thriving and fun part of London, just make sure to read the check in instructions.
Stayed 3 nights in Oct 2024

10/10 Excellent

N

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I had an amazing stay at Shuteyes in London! The boutique accommodation was cozy, beautifully designed, and offered all the modern amenities I needed. The staff was incredibly friendly and went above and beyond to make my stay comfortable. The location was perfect—close to all the main attractions but still quiet enough for a restful night’s sleep. Highly recommend!
Stayed 1 night in Oct 2024

10/10 Excellent

N

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
“I recently stayed at Shuteyes, and it was an outstanding experience from start to finish. The accommodation was impeccably clean, with a warm and inviting atmosphere that made me feel right at home. The room was spacious, well-equipped, and thoughtfully designed for comfort, ensuring a restful stay. The location was perfect, providing easy access to local attractions while still offering a peaceful retreat from the hustle and bustle. The staff were incredibly friendly and attentive, always ready to assist with a smile. Their commitment to excellent service truly stood out and added a personal touch to the experience. I highly recommend Shuteyes for anyone looking for a relaxing and enjoyable stay. I will definitely be returning on my next visit!”
Stayed 1 night in Oct 2024

10/10 Excellent

Mr

Travelled with family, Business traveller, Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I recently had the pleasure of staying at Shuteyes boutique accommodation in London, and I couldn’t be happier with my experience. The cleanliness was absolutely top-notch; every corner of the space was immaculate and well-maintained, which made the stay feel incredibly comfortable and inviting. The attention to detail in the room’s design and amenities truly added a touch of luxury, making it more than just a place to rest. The location was convenient for exploring the city, and the staff were friendly and accommodating, always ready to assist. I highly recommend Shuteyes for anyone seeking a spotless and cozy stay in London!
Stayed 1 night in Oct 2024