This smoke-free hotel features a bar/lounge, a 24-hour front desk and free Wi-Fi in public areas.
The Merchant's House, BW Signature Collection offers 37 air-conditioned accommodations with complimentary bottles of water and coffee/tea makers. 40-inch LED televisions come with digital channels.
Bathrooms include baths or showers, complimentary toiletries and hairdryers. Guests can surf the web using complimentary wireless Internet access. Housekeeping is offered on a daily basis and hypo-allergenic bedding can be requested.
Our customers tell us that they can't get enough of the breakfast at The Merchant's House, BW Signature Collection. During your stay, you're just a quick walk from Salisbury Cathedral. You'll find features such as free WiFi in public areas and a bar.
Free WiFi
Enjoy drinks at the bar/lounge
Buffet breakfast served daily for a fee
Guests have great things to say about the helpful staff and the location
Just a 2-minute drive from Salisbury Cathedral and 10 minutes from New Forest National Park
Public spaces have free WiFi. You can enjoy a drink at the bar/lounge.
This 3.5-star Salisbury hotel is smoke free.
For a fee, guests can enjoy a buffet breakfast on weekdays from 7:00 AM and 10:00 AM.
Property amenities
Internet
Available in all rooms: Free WiFi
Available in some public areas: Free WiFi
Parking and transport
Limited on-site parking
Food and drink
Buffet breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 11:30 AM on weekends; GBP 15 for adults and GBP 9 for children
A bar/lounge
Conveniences
24-hour front desk
Guest services
Housekeeping (daily)
Accessibility
If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
Upper floors accessible by stairs only
More
Smoke-free property
Room amenities
Bedroom
Bedsheets provided
Hypo-allergenic bedding
Bathroom
Bathtub or shower
Free toiletries
Hair dryer
Private bathroom
Shampoo
Soap
Toilet paper
Towels provided
Entertainment
40-inch LED TV with digital channels
Food and drink
Coffee/tea maker
Electric kettle
Free bottled water
Tea bags/instant coffee
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Air conditioning
Desk
Heating (climate-controlled)
Iron/ironing board
Laptop workspace
Policies
Check-in
Check-in start time: 3:00 PM; check-in end time: anytime
Minimum check-in age - 18
Check-out
Check-out before 11:00 AM
Special check-in instructions
Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools
Access methods
Staffed front desk
Pets
No pets allowed
Children and extra beds
Children are welcome.
Payment types at the property
Important information
Optional extras
The fees and deposits listed below will be charged at the time of service, check-in, or check-out.
Fee for buffet breakfast: from approximately GBP 15.00 for adults and from GBP 9.00 for children
This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.
You need to know
This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector and a first aid kit
Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.
Property is also known as
The Merchant's House
The Merchant's House BW Signature Collection
The Merchant's House, BW Signature Collection Hotel
The Merchant's House, BW Signature Collection Salisbury
The Merchant's House, BW Signature Collection Hotel Salisbury
The Merchant's House, BW Signature Collection Reviews
Reviews
9.2
Wonderful
All reviews shown are from real guest experiences. Only travellers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.More informationOpens in a new window
The staff, amenities like nice clean room and bathroom. It’s walkable to restaurants, tourist attractions like Christmas Market, shopping centre, Salisbury cathedral and Magna Carta.
Very comfortable room and friendly, helpful staff.
Christopher
Stayed 3 nights in Nov 2025
8/10 Good
Peter
17 Nov 2025
Liked: Cleanliness, amenities
The room was very clean and everything worked
Peter
Stayed 2 nights in Nov 2025
10/10 Excellent
James
12 Nov 2025
Liked: Cleanliness, staff & service, amenities
Clean room, lovely staff, central location. Whats not to love.
James
Stayed 1 night in Nov 2025
10/10 Excellent
Karl
11 Nov 2025
Liked: Cleanliness, staff & service, amenities
I had a very solid stay here. The staff were welcoming and efficient, and my single room was spotless and comfortable. The windows have excellent soundproofing; while I can't confirm if it muffles the weekend noise from the nightclub across the road, it was quiet during my weeknight stay. All this for £52 per night is a great value.
The service was friendly, but unfortunately our room was very musty and you could see this as damp near the window. Internal bathroom with no way of opening external windows and maybe little surprise, but not a nice way to walk into a room. The room we had was on the road, which is fine, until you realise at 1am there is a nightclub opposite the window and at 3.30am when everyone piles out onto the street, meant a very poor nights sleep.
Our superior room was very clean and spacious and all staff were very pleasant. Overall the hotel was very well presented and we will be happy to return. On the down side the shower over the bath needs to be updated and the bathroom needed more shelving with only 1 shower gel.
Good location for exploring Salisbury. Parking was a great bonus for the location. Staff were all helpful and friendly, especially the staff doing breakfast. Breakfast was fresh with a great selection. Our room was clean and well stocked.
Emma
Stayed 1 night in Oct 2025
10/10 Excellent
Neal
29 Oct 2025
Neal
Stayed 2 nights in Oct 2025
10/10 Excellent
James
Business traveller
28 Oct 2025
Liked: Cleanliness, staff & service, amenities
Room was spotless. Staff lovely, breakfast good. Whats not to like.
Lovely stay in the Merchants Room. Hotel well located, walked from here to Salisbury Cathedral. Breakfast was excellent.
Michelle
Stayed 1 night in Sep 2025
6/10 Okay
PAUL
Travelled with group
25 Oct 2025
Liked: Cleanliness, staff & service
Staff good room was clean but the beds were uncomfortable- the layout needs review not enough space to get into the bathroom because the beds are so close also the glass on top of the bedside table is dangerous I scraped my leg on it sitting on the bed - also the directions to the rooms is very poor we struggled
Best buffet breakfast, eggs cooked perfectly to order. All the staff friendly and helpful. Accommodation perfect, comfortable, clean everything we needed.
Lovely staff, very friendly and helpful. Breakfast was very good. Position of hotel is great for exploring Salisbury and very quiet at night. The only thing that let it down for me was the size of our room. I had to clamber over the bed to get in and out as the bed was up against the dressing table. Could also do with a walk in shower instead of a bath, which was very high and difficult to get in and out of safely. But overall we really enjoyed our stay.
Did not take up the 15£ breakfast option so I do not have an opinion on that.
However staff took great care of our luggage as we visited the local sights and customer service was fantastic.
The hotel is well located for walking to the sites of Salisbury. There is a small parking lot that is a bonus if you can get a spot.
There is no elevator so if you have mobility issues (or a lot of luggage) I suggest coordinating with reception before arrival.
We thought the breakfast staff were particularly hospitable.