The Merchant's House, BW Signature Collection

3.5 star property

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Standard Room, 1 King Bed, Non Smoking (Theme Room) | Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board
Exterior
Lobby
Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed) | Terrace/patio
Daily buffet breakfast (GBP 15.00 per person)

Reviews

9.2 out of 10
Wonderful

Popular amenities

  • Free Wi-Fi
  • Bar
  • Housekeeping
  • 24/7 front desk

Explore the area

View in a map
29 Milford St, Salisbury, England, SP1 2AP
  • Place, Market Square
    ‪3 min walk‬
  • Place, Cathedral Close
    ‪4 min walk‬
  • Place, Salisbury Cathedral
    ‪7 min walk‬
  • Airport, Southampton (SOU)
    ‪35 min drive‬

Room options

Classic Room, 1 Single Bed, Non Smoking

8.4 out of 10
Very good
(5 reviews)
  • 15 sq m
  • Sleeps 1
  • 1 Single Bed

Classic Room, 1 King Bed, Non Smoking

8.8 out of 10
Excellent
(40 reviews)
  • 18 sq m
  • Sleeps 2
  • 1 King Bed

Classic Room, 2 Single Beds, Non Smoking

9.0 out of 10
Wonderful
(19 reviews)
  • 18 sq m
  • Sleeps 2
  • 2 Single Beds

Superior Room, 1 King Bed, Non Smoking

9.4 out of 10
Exceptional
(9 reviews)
  • 20 sq m
  • Sleeps 2
  • 1 King Bed

Deluxe Room, 1 King Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)
  • 23 sq m
  • Sleeps 2
  • 1 King Bed

Deluxe Room, 1 King Bed, Non Smoking (Larger Room)

9.0 out of 10
Wonderful
(2 reviews)
  • 20 sq m
  • Sleeps 2
  • 1 King Bed

Standard Room, 1 King Bed, Non Smoking (Theme Room)

10.0 out of 10
Exceptional
(3 reviews)
  • 19 sq m
  • Sleeps 2
  • 1 King Bed

Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed)

  • Sleeps 4
  • 1 King Bed

Classic King Room-Non-Smoking

  • Sleeps 2

Classic Single Room

  • Sleeps 1

Classic Room With 2 Single Beds-Non-Smoking

  • Sleeps 2

Superior King Room-Non-Smoking

  • Sleeps 2

Deluxe King Room-Non-Smoking

  • Sleeps 2

1 King Bed, Non-Smoking, Theme Room

  • Sleeps 2

1 King Bed, Non-Smoking, Deluxe Room, Larger Room

  • Sleeps 2

Suite-1 King Bed, Non-Smoking, Sofabed, Courtyard, Lounge Area

  • Sleeps 2

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About this property

The Merchant's House, BW Signature Collection

Hotel with a bar, 9-minute walk to Salisbury Cathedral
This smoke-free hotel features a bar/lounge, a 24-hour front desk and free Wi-Fi in public areas.
The Merchant's House, BW Signature Collection offers 37 air-conditioned accommodations with complimentary bottles of water and coffee/tea makers. 40-inch LED televisions come with digital channels.

Bathrooms include baths or showers, complimentary toiletries and hairdryers. Guests can surf the web using complimentary wireless Internet access. Housekeeping is offered on a daily basis and hypo-allergenic bedding can be requested.

Our customers tell us that they can't get enough of the breakfast at The Merchant's House, BW Signature Collection. During your stay, you're just a quick walk from Salisbury Cathedral. You'll find features such as free WiFi in public areas and a bar.
  • Free WiFi
  • Enjoy drinks at the bar/lounge
  • Buffet breakfast served daily for a fee
  • Guests have great things to say about the central location and the clean guestrooms
  • Just a 2-minute drive from Salisbury Cathedral and 10 minutes from New Forest National Park
Public spaces have free WiFi. You can enjoy a drink at the bar/lounge.

This 3.5-star Salisbury hotel is smoke free.

For a fee, guests can enjoy a buffet breakfast on weekdays from 7:00 AM and 10:00 AM.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Limited on-site parking

Food and drink

  • Buffet breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 11:30 AM on weekends; GBP 15 for adults and GBP 9 for children
  • A bar/lounge

Conveniences

  • 24-hour front desk

Guest services

  • Housekeeping (daily)

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Upper floors accessible by stairs only

More

  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Hypo-allergenic bedding

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Towels provided

Entertainment

  • 40-inch LED TV with digital channels

Food and drink

  • Coffee/tea maker
  • Electric kettle
  • Free bottled water
  • Tea bags/instant coffee

More

  • Air conditioning
  • Desk
  • Heating (climate-controlled)
  • Iron/ironing board
  • Laptop workspace

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Minimum check-in age - 18

Check-out

Check-out before 11:00 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for buffet breakfast: from approximately GBP 15.00 for adults and from GBP 9.00 for children

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector and a first aid kit
Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

Property is also known as

The Merchant's House
The Merchant's House BW Signature Collection
The Merchant's House, BW Signature Collection Hotel
The Merchant's House, BW Signature Collection Salisbury
The Merchant's House, BW Signature Collection Hotel Salisbury

The Merchant's House, BW Signature Collection Reviews

Reviews

9.2

Wonderful

Rating 10 - Excellent. 570 out of 835 reviews
Rating 8 - Good. 185 out of 835 reviews
Rating 6 - Okay. 58 out of 835 reviews
Rating 4 - Poor. 15 out of 835 reviews
Rating 2 - Terrible. 7 out of 835 reviews

9.6/10

Cleanliness

9.6/10

Staff & service

8.6/10

Amenities

9.2/10

Property conditions & facilities

Reviews

8/10 Good

Alison

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Lovely staff, very friendly and helpful. Breakfast was very good. Position of hotel is great for exploring Salisbury and very quiet at night. The only thing that let it down for me was the size of our room. I had to clamber over the bed to get in and out as the bed was up against the dressing table. Could also do with a walk in shower instead of a bath, which was very high and difficult to get in and out of safely. But overall we really enjoyed our stay.
Stayed 3 nights in Oct 2025

10/10 Excellent

Brett

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Did not take up the 15£ breakfast option so I do not have an opinion on that. However staff took great care of our luggage as we visited the local sights and customer service was fantastic.
Stayed 1 night in Oct 2025

8/10 Good

Nan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Perfectly Suitable Please to Stay in Salisbury

The hotel is well located for walking to the sites of Salisbury. There is a small parking lot that is a bonus if you can get a spot. There is no elevator so if you have mobility issues (or a lot of luggage) I suggest coordinating with reception before arrival. We thought the breakfast staff were particularly hospitable.
Stayed 3 nights in Oct 2025

10/10 Excellent

Tommy

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great staff, fantastic room, great food excellent little touches.
Stayed 1 night in Jul 2025

10/10 Excellent

Daryl

Nice
Stayed 1 night in Oct 2025

8/10 Good

David

Travelled with partner
Liked: Cleanliness, amenities
Great situation in town centre.
Stayed 2 nights in Oct 2025

8/10 Good

David

Liked: Cleanliness, staff & service, property conditions & facilities
Helpful staff
Stayed 1 night in Sep 2025

10/10 Excellent

Gary

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location Lovely staff
Stayed 1 night in Sep 2025

10/10 Excellent

Anthony, Melton Mowbray

Stayed 1 night in Jul 2025

10/10 Excellent

Andre

Travelled with family, Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Yes
Stayed 6 nights in Sep 2025

10/10 Excellent

Jane

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Short stay in centre of town

Nice ground floor room, a little on small size, but all clean and tidy.
Stayed 2 nights in Sep 2025

8/10 Good

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed for a night for business, was very comfortable with my partner
Stayed 1 night in Jul 2025

10/10 Excellent

Mary

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Lovely room, comfortable, clean, quiet. Friendly and helpful staff. Good location very close to town, there's a bar opposite the hotel but no noise affected. No parking was available but we were lucky to find one at the front of the hotel (street parking).
Stayed 1 night in Sep 2025

10/10 Excellent

Joanna

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Lovely bar and bar staff and offering the first drink half price was a lively touch.
Stayed 1 night in Sep 2025

10/10 Excellent

Ian

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Lovely city centre hotel

Lovely hotel in the centre of the city. Great staff and lovely room. Breakfast was also fab!
Stayed 2 nights in Aug 2025

10/10 Excellent

Lynnett

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean, comfy rooms. Very nice front desk staff gave good recommendations and directions. On site parking. Walk to shops and Cathedral!
Stayed 1 night in Sep 2025

8/10 Good

Tamara

Stayed 1 night in Sep 2025

8/10 Good

Peter

Liked: Cleanliness, staff & service, property conditions & facilities
Managed to park in the small car park on the second and third nights. We were offered a quieter room on the back when we checked in and this was much appreciated. We had not picked up when booking that there were limited dining facilities in the hotel. Fortunately there were ample alternatives nearby. Breakfast was very good - better than other self-service options in most hotels.
Stayed 3 nights in Sep 2025

8/10 Good

Roderick

Liked: Cleanliness, staff & service, room comfort

Hotel close to city centre.

Staff were friendly and helpful. Room was spacious and clean.
Stayed 1 night in Sep 2025

6/10 Okay

Annette

Liked: Cleanliness
Disliked: Amenities
The building was well maintained. The staff were nice but nothing spectacular. The surrounding area questionable. Parking-they say they have space, but it like 3 spots. Parking on the street is hard to find and you must pay 8am-6pm. There is a parking garage, same you must pay 8am-6pm.
Stayed 1 night in Sep 2025

6/10 Okay

Wendy

Travelled with partner
Liked: Cleanliness
Disliked: Amenities, property conditions & facilities
Limited, extremely tight parking. Uploaded to the bare minimum of their responsibilities… Certainly not overly friendly or welcoming. TV worked, room strangely damp.
Stayed 1 night in Sep 2025

10/10 Excellent

Alun

Stayed 2 nights in Aug 2025

10/10 Excellent

Marc

Stayed 1 night in Sep 2025

10/10 Excellent

Jo

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great location and lovely hotel
Stayed 1 night in Sep 2025

4/10 Poor

Kim

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort

Overpriced, dated, no parking - Not Great.

Very expensive stay and disappointed on arrival to find the guest parking was liited to 8 cars! This should be clearly stated as the listing was deceptive. The hotel is old and tired - there were no unused electrical sockets available, small room, no view, the corridor lighting shone under the door and the air con was noisy so disrupted sleep. Good breakfast is the only positive from this overpriced break.
Stayed 2 nights in Sep 2025