See all properties

The Merchant's House, BW Signature Collection

3.5 star property

Choose dates to view prices

Photo gallery for The Merchant's House, BW Signature Collection

A bedroom with a large bed, a desk, a chair, a chandelier, and a brick wall.
A row of buildings with a prominent hotel named "The Merchant's House Hotel" on the right, featuring a traditional facade with multiple windows and a blue door.
A bar area with a dark blue bar counter, two bar stools, and a variety of bottles and glasses on shelves.
A buffet setup with various food items and containers.
A room with a brick wall, a fireplace, a chandelier, and a round table with a lamp.

Reviews

9.2 out of 10
Wonderful

Popular amenities

  • Free Wi-Fi
  • Bar
  • Housekeeping
  • 24/7 front desk

Explore the area

View in a map
29 Milford St, Salisbury, England, SP1 2AP
  • Place, Cathedral Close
    ‪4 min walk‬
  • Place, Market Square
    ‪5 min walk‬
  • Place, Salisbury Cathedral
    ‪11 min walk‬
  • Airport, Southampton (SOU)
    ‪53 min drive‬

Room options

View all photos for Classic Room, 1 Twin Bed, Non Smoking

A hotel room with a bed, a desk, a chair, a lamp, a window with curtains, and framed pictures on the wall.

Classic Room, 1 Twin Bed, Non Smoking

  • Sleeps 1
  • 1 Single Bed
  • Free Wi-Fi

View all photos for 1 King Bed, Non-Smoking, Deluxe Room, Larger Room

A hotel room with a bed, a table, chairs, a lamp, a window with curtains, and a staircase leading outside.

1 King Bed, Non-Smoking, Deluxe Room, Larger Room

  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for 1 King Bed, Non-Smoking, Theme Room

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

1 King Bed, Non-Smoking, Theme Room

  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Classic Room, 1 Single Bed, Non Smoking

A hotel room with a bed, a desk, a chair, a lamp, and a window with curtains.

Classic Room, 1 Single Bed, Non Smoking

8.8 out of 10
Excellent
(8 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed
  • Free Wi-Fi

View all photos for Classic Room, 1 King Bed, Non Smoking

A hotel room with a bed, a desk, a chair, a nightstand, and a wall-mounted TV.

Classic Room, 1 King Bed, Non Smoking

8.8 out of 10
Excellent
(48 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Classic Room, 2 Single Beds, Non Smoking

A bedroom with a large bed, a bedside table with a lamp, a chair, and a window with curtains.

Classic Room, 2 Single Beds, Non Smoking

9.0 out of 10
Wonderful
(21 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Single Beds
  • Free Wi-Fi

View all photos for Superior Room, 1 King Bed, Non Smoking

A hotel room with a large bed, two bedside tables with lamps, a chair, a wardrobe, and an air conditioning unit.

Superior Room, 1 King Bed, Non Smoking

9.4 out of 10
Exceptional
(13 reviews)
  • 20 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Deluxe Room, 1 King Bed, Non Smoking

A hotel room with a large bed, a desk with a lamp, a chair, and a small table with a plant.

Deluxe Room, 1 King Bed, Non Smoking

10.0 out of 10
Exceptional
(2 reviews)
  • 23 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Deluxe Room, 1 King Bed, Non Smoking (Larger Room)

A bedroom with a large bed, bedside tables, a chair, and a wall-mounted shelf.

Deluxe Room, 1 King Bed, Non Smoking (Larger Room)

9.0 out of 10
Wonderful
(2 reviews)
  • 20 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Standard Room, 1 King Bed, Non Smoking (Theme Room)

A bedroom with a large bed, a desk, a chair, a chandelier, and a brick wall.

Standard Room, 1 King Bed, Non Smoking (Theme Room)

10.0 out of 10
Exceptional
(3 reviews)
  • 19 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed)

Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed) | Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed)

  • 1 bedroom
  • Sleeps 4
  • 1 King Bed
  • Free Wi-Fi

Similar properties

Suite, 1 Double Bed, Non Smoking | Iron/ironing board, free WiFi, bed sheets
Best Western Red Lion Hotel
Salisbury
  • Free Wi-Fi
  • Restaurant
  • Breakfast available
  • Parking available
4.0 out of 5, Very good, 797 reviews
The price is €128
includes taxes & fees
2 Aug - 3 Aug
Best Western Red Lion Hotel

About this property

The Merchant's House, BW Signature Collection

This smoke-free hotel features a bar/lounge, a 24-hour front desk and free Wi-Fi in public areas.
The Merchant's House, BW Signature Collection offers 37 air-conditioned accommodations with complimentary bottles of water and coffee/tea makers. 40-inch LED televisions come with digital channels.

Bathrooms include baths or showers, complimentary toiletries and hairdryers. Guests can surf the web using complimentary wireless Internet access. Housekeeping is offered on a daily basis and hypo-allergenic bedding can be requested.

Our customers tell us that they can't get enough of the breakfast at The Merchant's House, BW Signature Collection. During your stay, you're just a quick walk from Salisbury Cathedral. You'll find features such as free WiFi in public areas and a bar.
  • Free WiFi
  • Enjoy drinks at the bar/lounge
  • Buffet breakfast served daily for a fee
  • Guests have great things to say about the clean guestrooms and the helpful staff
  • Just a 2-minute drive from Salisbury Cathedral and 10 minutes from New Forest National Park
Public spaces have free WiFi. You can enjoy a drink at the bar/lounge.

This 3.5-star Salisbury hotel is smoke free.

For a fee, guests can enjoy a buffet breakfast on weekdays from 7:00 AM and 10:00 AM.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Limited on-site parking

Food and drink

  • Buffet breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 11:30 AM on weekends; GBP 15 for adults and GBP 9 for children
  • A bar/lounge

Conveniences

  • 24-hour front desk

Guest services

  • Housekeeping (daily)

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Upper floors accessible by stairs only

More

  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Hypo-allergenic bedding

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Towels provided

Entertainment

  • 40-inch LED TV with digital channels

Food and drink

  • Coffee/tea maker
  • Electric kettle
  • Free bottled water
  • Tea bags/instant coffee

More

  • Air conditioning
  • Desk
  • Heating (climate-controlled)
  • Iron/ironing board
  • Laptop workspace

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Minimum check-in age - 18

Check-out

Check-out before 11:00 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for buffet breakfast: from approximately GBP 15.00 for adults and from GBP 9.00 for children

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector and a first aid kit
Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

Property is also known as

The Merchant's House
The Merchant's House BW Signature Collection
The Merchant's House, BW Signature Collection Hotel
The Merchant's House, BW Signature Collection Salisbury
The Merchant's House, BW Signature Collection Hotel Salisbury

The Merchant's House, BW Signature Collection Reviews

Reviews

9.2

Wonderful

Rating 10 - Excellent. 615 out of 917 reviews
Rating 8 - Good. 209 out of 917 reviews
Rating 6 - Okay. 66 out of 917 reviews
Rating 4 - Poor. 19 out of 917 reviews
Rating 2 - Terrible. 8 out of 917 reviews

9.6/10

Cleanliness

9.6/10

Staff & service

8.6/10

Amenities

9.2/10

Property conditions & facilities

Reviews

Verified

6/10 Okay

Adam

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great atmosphere in the hotel
Stayed 1 night in Apr 2026
Verified

10/10 Excellent

Hilary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location, lovely clean and spacious room.
Stayed 1 night in Apr 2026
Verified

8/10 Good

Debbie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Decent rooms for the price, wonderful staff. Great location.
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

PAUL

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Room was clean and felt large staff were friendly and helpful ,breakfast was first class and again staff excellent.Used as place to stay for theatre ,show and cathedral ,a great place to stay and will use again , Thanks
Stayed 1 night in Apr 2026
Verified

10/10 Excellent

Richard

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Perfect location within walking distance of everything. Parking was a real pluss!
Stayed 1 night in Apr 2026
Verified

10/10 Excellent

Rajesh

Liked: Cleanliness, amenities, property conditions & facilities
Clean room and kind staff and good location.
Stayed 1 night in Feb 2026
Verified

8/10 Good

Jane

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent staff, very comfortable bed, extra toiletries plus biscuits on drinks tray would have made top rate.
Stayed 2 nights in Mar 2026
Verified

8/10 Good

Tim

Liked: Cleanliness, staff & service, property conditions & facilities
First time staying in The Merchant and although the single bed room was a bit of a hike from reception it was clean and comfortable Staff were very welcoming especially at breakfast which was an excellent buffet
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Gary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hotel,within walking distance of all tourist sites within Salisbury. The room was clean ,comfortable and quiet. Breakfast was delicious, buffet style with eggs cooked to order.but above all the staff throughout we're friendly, courteous and very helpful. We would definitely recommend this hotel when visiting Salisbury.
Stayed 2 nights in Apr 2026
Verified

10/10 Excellent

Janette

Liked: Cleanliness
Lovely comfortable, clean room in a great central location. Staff friendly and helpful! Thoroughly enjoyed and will return.
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Stephen

Liked: Cleanliness, staff & service, amenities
Had a fantastic stay here over the New Year. Breakfast, room, staff, I couldn’t fault anything.
Stayed 3 nights in Dec 2025
Verified

10/10 Excellent

Jo

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great location and lovely hotel
Stayed 1 night in Sep 2025
Verified

10/10 Excellent

Serena

Liked: Cleanliness, staff & service, amenities
Great central location. Clean comfortable room. Very friendly helpful staff. Would be happy to stay again.
Stayed 2 nights in Feb 2026
Verified

6/10 Okay

John

Liked: Cleanliness, staff & service, room comfort
Friendly efficient staff,good fresh breakfast
Stayed 1 night in Dec 2025
Verified

8/10 Good

Kelly

Liked: Cleanliness, staff & service, property conditions & facilities
Staff excellent and friendly. Room clean and tidy, requested a bath & shower . Which I got. Very central to town centre. Would stay here again
Stayed 2 nights in Apr 2026
Verified

8/10 Good

Gerard

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Room was small but clean. Most staff were friendly and helpful. Breakfast was fine.
Stayed 3 nights in Apr 2026
Verified

10/10 Excellent

David

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice courtyard room. Quiet and well equipped. Good bar and friendly staff.
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Terry

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great central city location for Salisbury. Greeted by friendly staff room was nice and cosy and surprinsinly quiet . Slept like a log. ONly a few minutes walk to major attractions and good pubs, cafe"s and restaurants. Brekfast was first class . Darren our waiter was really friendly and eggs to order was great. a gem of a hotel
Stayed 1 night in Apr 2026
Verified

8/10 Good

Paul

Liked: Cleanliness, staff & service, property conditions & facilities
Have stayed here before but was happy to return. The hotel is as good as ever. Free parking, which is rare in Salisbury is a big bonus. Skipped breakfast as I feel £18 is a lot when I have paid a premium cost for the room. But I will be back
Stayed 1 night in Apr 2026
Verified

10/10 Excellent

Christopher

Liked: Cleanliness, amenities, property conditions & facilities
Very comfortable room and friendly, helpful staff.
Stayed 3 nights in Nov 2025
Verified

10/10 Excellent

Paul

Liked: Cleanliness, amenities, property conditions & facilities
I couldn't fault this place at all.
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Gary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location Lovely staff
Stayed 1 night in Sep 2025
Verified

8/10 Good

Stephen

Liked: Cleanliness, staff & service
Bar needs a bit more atmosphere and barista style coffee at breakfast would make this a 5* stay.
Stayed 2 nights in Dec 2025
Verified

10/10 Excellent

Rachel

Liked: Cleanliness, amenities, property conditions & facilities
The room was a great size and had all the amenities we needed for the night. Location was very central and easy to find and within walking distance of all the attractions. Would definitely stay again and recommend to others
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Nicola

Liked: Cleanliness, staff & service, amenities
Great room, comfortable. Fabulous breakfast
Stayed 1 night in Jan 2026