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The Merchant's House, BW Signature Collection

3.5 star property

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Photo gallery for The Merchant's House, BW Signature Collection

Standard Room, 1 King Bed, Non Smoking (Theme Room) | Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board
Restaurant
Exterior
Daily buffet breakfast for a fee
Lobby

Reviews

9.2 out of 10
Wonderful

Popular amenities

  • Free Wi-Fi
  • Bar
  • Housekeeping
  • 24/7 front desk

Explore the area

View in a map
29 Milford St, Salisbury, England, SP1 2AP
  • Place, Cathedral Close
    ‪4 min walk‬
  • Place, Market Square
    ‪5 min walk‬
  • Place, Salisbury Cathedral
    ‪11 min walk‬
  • Airport, Southampton (SOU)
    ‪54 min drive‬

Room options

View all photos for Classic Room, 1 King Bed, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Classic Room, 1 King Bed, Non Smoking

  • Sleeps 2
  • Free Wi-Fi

View all photos for Classic Room, 1 Twin Bed, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Classic Room, 1 Twin Bed, Non Smoking

  • Sleeps 1
  • Free Wi-Fi

View all photos for Deluxe Room, 1 King Bed, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Deluxe Room, 1 King Bed, Non Smoking

  • Sleeps 2
  • Free Wi-Fi

View all photos for Classic Room, 1 Single Bed, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Classic Room, 1 Single Bed, Non Smoking

9.0 out of 10
Wonderful
(7 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed
  • Free Wi-Fi

View all photos for Classic Room, 1 King Bed, Non Smoking

Classic Room, 1 King Bed, Non Smoking | Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Classic Room, 1 King Bed, Non Smoking

8.8 out of 10
Excellent
(46 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Classic Room, 2 Single Beds, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Classic Room, 2 Single Beds, Non Smoking

9.0 out of 10
Wonderful
(20 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Single Beds
  • Free Wi-Fi

View all photos for Superior Room, 1 King Bed, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Superior Room, 1 King Bed, Non Smoking

9.4 out of 10
Exceptional
(11 reviews)
  • 20 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Deluxe Room, 1 King Bed, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Deluxe Room, 1 King Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)
  • 23 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Deluxe Room, 1 King Bed, Non Smoking (Larger Room)

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Deluxe Room, 1 King Bed, Non Smoking (Larger Room)

9.0 out of 10
Wonderful
(2 reviews)
  • 20 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Standard Room, 1 King Bed, Non Smoking (Theme Room)

Standard Room, 1 King Bed, Non Smoking (Theme Room) | Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Standard Room, 1 King Bed, Non Smoking (Theme Room)

10.0 out of 10
Exceptional
(3 reviews)
  • 19 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed)

Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed) | Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed)

  • 1 bedroom
  • Sleeps 4
  • 1 King Bed
  • Free Wi-Fi

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About this property

The Merchant's House, BW Signature Collection

This smoke-free hotel features a bar/lounge, a 24-hour front desk and free Wi-Fi in public areas.
The Merchant's House, BW Signature Collection offers 37 air-conditioned accommodations with complimentary bottles of water and coffee/tea makers. 40-inch LED televisions come with digital channels.

Bathrooms include baths or showers, complimentary toiletries and hairdryers. Guests can surf the web using complimentary wireless Internet access. Housekeeping is offered on a daily basis and hypo-allergenic bedding can be requested.

Our customers tell us that they can't get enough of the breakfast at The Merchant's House, BW Signature Collection. During your stay, you're just a quick walk from Salisbury Cathedral. You'll find features such as free WiFi in public areas and a bar.
  • Free WiFi
  • Enjoy drinks at the bar/lounge
  • Buffet breakfast served daily for a fee
  • Guests have great things to say about the clean guestrooms and the location
  • Just a 2-minute drive from Salisbury Cathedral and 10 minutes from New Forest National Park
Public spaces have free WiFi. You can enjoy a drink at the bar/lounge.

This 3.5-star Salisbury hotel is smoke free.

For a fee, guests can enjoy a buffet breakfast on weekdays from 7:00 AM and 10:00 AM.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Limited on-site parking

Food and drink

  • Buffet breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 11:30 AM on weekends; GBP 15 for adults and GBP 9 for children
  • A bar/lounge

Conveniences

  • 24-hour front desk

Guest services

  • Housekeeping (daily)

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Upper floors accessible by stairs only

More

  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Hypo-allergenic bedding

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Towels provided

Entertainment

  • 40-inch LED TV with digital channels

Food and drink

  • Coffee/tea maker
  • Electric kettle
  • Free bottled water
  • Tea bags/instant coffee

More

  • Air conditioning
  • Desk
  • Heating (climate-controlled)
  • Iron/ironing board
  • Laptop workspace

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Minimum check-in age - 18

Check-out

Check-out before 11:00 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for buffet breakfast: from approximately GBP 15.00 for adults and from GBP 9.00 for children

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector and a first aid kit
Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

Property is also known as

The Merchant's House
The Merchant's House BW Signature Collection
The Merchant's House, BW Signature Collection Hotel
The Merchant's House, BW Signature Collection Salisbury
The Merchant's House, BW Signature Collection Hotel Salisbury

The Merchant's House, BW Signature Collection Reviews

Reviews

9.2

Wonderful

Rating 10 - Excellent. 599 out of 889 reviews
Rating 8 - Good. 204 out of 889 reviews
Rating 6 - Okay. 62 out of 889 reviews
Rating 4 - Poor. 17 out of 889 reviews
Rating 2 - Terrible. 7 out of 889 reviews

9.6/10

Cleanliness

9.6/10

Staff & service

8.6/10

Amenities

9.2/10

Property conditions & facilities

Reviews

Verified

10/10 Excellent

Rajesh

Liked: Cleanliness, amenities, property conditions & facilities
Clean room and kind staff and good location.
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Stephen

Liked: Cleanliness, staff & service, amenities
Had a fantastic stay here over the New Year. Breakfast, room, staff, I couldn’t fault anything.
Stayed 3 nights in Dec 2025
Verified

10/10 Excellent

Serena

Liked: Cleanliness, staff & service, amenities
Great central location. Clean comfortable room. Very friendly helpful staff. Would be happy to stay again.
Stayed 2 nights in Feb 2026
Verified

6/10 Okay

John

Liked: Cleanliness, staff & service, room comfort
Friendly efficient staff,good fresh breakfast
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Jo

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great location and lovely hotel
Stayed 1 night in Sep 2025
Verified

10/10 Excellent

Paul

Liked: Cleanliness, amenities, property conditions & facilities
I couldn't fault this place at all.
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Nicola

Liked: Cleanliness, staff & service, amenities
Great room, comfortable. Fabulous breakfast
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Christopher

Liked: Cleanliness, amenities, property conditions & facilities
Very comfortable room and friendly, helpful staff.
Stayed 3 nights in Nov 2025
Verified

8/10 Good

Stephen

Liked: Cleanliness, staff & service
Bar needs a bit more atmosphere and barista style coffee at breakfast would make this a 5* stay.
Stayed 2 nights in Dec 2025
Verified

10/10 Excellent

Rachel

Liked: Cleanliness, amenities, property conditions & facilities
The room was a great size and had all the amenities we needed for the night. Location was very central and easy to find and within walking distance of all the attractions. Would definitely stay again and recommend to others
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Martin

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent, it always is.
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Gary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location Lovely staff
Stayed 1 night in Sep 2025
Verified

8/10 Good

Caroline

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice beds and room , kind staff
Stayed 1 night in Oct 2025
Verified

10/10 Excellent

Katy

Liked: Cleanliness, staff & service, property conditions & facilities
Lovely staff, quirky building, excellent breakfast
Stayed 2 nights in Oct 2025
Verified

10/10 Excellent

Dawn

Room spotless. Staff courteous.
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, amenities
Remains the best hotel in town. Also recommend the Indian Restaurant that operates there three nights a week.
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, amenities
Remains the best in town. I always stay here and am always satisfied. Try the Indian dinners they do on Thursday, Friday, and Saturday (only).
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Tommy

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great staff, fantastic room, great food excellent little touches.
Stayed 1 night in Jul 2025
Verified

10/10 Excellent

Lucy

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Such a gorgeous hotel! The staff were really friendly from before we had even arrived - we were lucky enough to also get a parking space at the hotel. Once we checked in, we had also arrived to our room being decorated for our anniversary which made it really special. We had an amazing stay - the location was really central to everything in town and the breakfast couldn’t have been better (fresh eggs however you would like them and tea/coffee!!) The buffet is also updated often which was amazing to see and tasted amazing. Overall, we had the most wonderful time celebrating our anniversary here and would absolutely return!
Stayed 2 nights in Feb 2026
Verified

8/10 Good

Rayah

Liked: Amenities, property conditions & facilities
Good location and nice place overall. Bathroom could use a deep clean and the nightclub across the road was making the walls vibrate a bit but for the price we were happy
Stayed 1 night in Dec 2025
Verified

8/10 Good

Epe-Erana

Liked: Cleanliness, amenities, property conditions & facilities
Very polite welcoming, lovely staff in the bar. Room was perfect for the price. Walking distance to tourist sites and shops.
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, amenities
Room was clean and the staff really looked after us especially when we arrived in torrential rain and they provided somewhere for us to eat our lunch
Stayed 2 nights in Oct 2025
Verified

10/10 Excellent

Emma

Liked: Cleanliness, amenities, property conditions & facilities
Beautiful Room. Staff were lovely and couldnt do enough for us! Disability friendly. Accessible needs provided for. Dietary requirements provided for. Lovely breakfast, lots of choice and unlimited. Great location for tourist attractions. Clean. Thankyou we will return.
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Christine

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
We had a lovely time in Salisbury at the merchants hotel, the staff were friendly, the room was clean and comfortable.
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Ian

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Lovely city centre hotel

Lovely hotel in the centre of the city. Great staff and lovely room. Breakfast was also fab!
Stayed 2 nights in Aug 2025