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Broadwick Soho

5.0 star property

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Breakfast, lunch, dinner served; Italian cuisine, al fresco dining
Meeting facility
Property entrance
Concierge desk
Suite (Broadwick) | Frette Italian sheets, premium bedding, down duvets, pillow-top beds

Reviews

10 out of 10
Exceptional

Popular amenities

  • Bar
  • Parking available
  • Breakfast available
  • Laundry
  • 24/7 front desk
  • Air conditioning

Explore the area

Map
20 Broadwick Street, London, England, W1F 8HT
  • Piccadilly Circus
    ‪6 min walk‬
  • Leicester Square
    ‪7 min walk‬
  • Trafalgar Square
    ‪12 min walk‬
  • London (LHR-Heathrow)
    ‪34 min drive‬

Room options

View all photos for Luxury Room

Frette Italian sheets, premium bedding, down duvets, pillow-top beds

Luxury Room

  • 23 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Family Suite

Family Suite | Frette Italian sheets, premium bedding, down duvets, pillow-top beds

Family Suite

  • 64 sq m
  • Sleeps 5
  • 1 Queen Bed and 1 King Bed

View all photos for Deluxe Room

Frette Italian sheets, premium bedding, down duvets, pillow-top beds

Deluxe Room

  • 26 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Double Room

Standard Double Room | Frette Italian sheets, premium bedding, down duvets, pillow-top beds

Standard Double Room

  • 18 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Suite (Broadwick)

Suite (Broadwick) | Frette Italian sheets, premium bedding, down duvets, pillow-top beds

Suite (Broadwick)

  • 46 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Superior Room

Frette Italian sheets, premium bedding, down duvets, pillow-top beds

Superior Room

  • 20 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Junior Suite

Frette Italian sheets, premium bedding, down duvets, pillow-top beds

Junior Suite

  • 38 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Penthouse

Penthouse | Frette Italian sheets, premium bedding, down duvets, pillow-top beds

Penthouse

  • 90 sq m
  • Sleeps 3
  • 1 King Bed

Similar properties

Lobby sitting area

The Resident Soho

  • Free WiFi
  • Air conditioning
  • Business services
  • Laundry
4.8 out of 5, Exceptional, (1003)
The price is €387
for 1 room
includes taxes & fees
16 Jun - 17 Jun
The Resident Soho

About this property

Broadwick Soho

Luxury hotel with bars/lounges and 24-hour front desk
A restaurant, 2 bars/lounges and a coffee shop/cafe are available at this smoke-free hotel. WiFi in public areas is free. Other amenities include self parking, coffee/tea in a common area and a meeting room.
Broadwick Soho offers 57 accommodations with minibars and laptop-compatible safes. Pillowtop beds feature Frette Italian sheets, down duvets and premium bedding. 43-inch Smart televisions come with premium digital channels and Netflix. Bathrooms include a shower with a rainfall showerhead, slippers, designer toiletries and hairdryers.

This London hotel provides complimentary wireless Internet access. Business-friendly amenities include desks and desk chairs, as well as telephones; local and international calls are complimentary (restrictions may apply). Additionally, rooms include espresso makers and free newspapers. Hypo-allergenic bedding and an iron/ironing board can be requested. A nightly turndown service is provided and housekeeping is offered on a daily basis.

The recreational activities listed below are available either on-site or nearby; fees may apply.
Our customers tell us that they can't get enough of the helpful staff at Broadwick Soho. During your stay, you're just a quick walk from Piccadilly Circus. Free WiFi in public areas, 2 bars and a restaurant are available.
  • Free WiFi
  • Enjoy Italian cuisine while dining at Dear Jackie
  • Full breakfast served daily for a fee
  • Self-parking available for a fee
  • Services include dry cleaning/laundry, a concierge and tour or ticket assistance
  • Just a 5-minute walk from Regent Street and 8 minutes on foot from Piccadilly Circus
There's a restaurant on site, as well as a coffee shop/cafe. You can unwind with a drink at one of the 2 bars/lounges. Public spaces have free WiFi and wired Internet. Multilingual staff, tour/ticket assistance, and coffee/tea in common area are also featured at the luxury Broadwick Soho. The hotel can provide concierge services and wedding services. For a fee, parking is available. A complete renovation of Broadwick Soho was completed in November 2023.

This Victorian London hotel is smoke free.

For a fee, guests can enjoy a full breakfast daily from 7:30 AM to 11:00 AM.
Dear Jackie – This restaurant specialises in Italian cuisine and serves breakfast, brunch, lunch and dinner. Guests can order drinks at the bar and enjoy al fresco dining (weather permitting). A children's menu is available.
The Nook – This bar serves breakfast, lunch and light fare. Open 24 hours. Open daily.
Flute – This rooftop bar serves breakfast, lunch, dinner and light fare. Guests can enjoy al fresco dining (weather permitting). A children's menu is available. Reservations are required. Open daily.
Bar Jackie – This brasserie serves breakfast, lunch, dinner and light fare. A children's menu is available. Open daily.

Languages

Arabic, English, French, German, Hindi, Hungarian, Italian, Latvian, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • Height restrictions apply for on-site parking
  • Secured parking on site (GBP 65 per day)
  • Onsite parking includes off-street options

Food and drink

  • Daily full breakfast available 7:30 AM to 11:00 AM for a fee: GBP 9 to 40 for adults and GBP 5 to 25 for children
  • 2 bars/lounges
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas

Restaurants on site

  • Bar Jackie
  • Dear Jackie
  • Flute
  • The Nook

Things to do

  • Bicycle tours

Family friendly

  • Art supplies
  • Children's books
  • Children's games
  • Highchair
  • In-room babysitting
  • Laundry facilities
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service
  • Wedding services

Business services

  • Meeting room

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Area rugs in room
  • Assistive listening devices
  • Hardwood flooring in public areas
  • Hardwood flooring in room
  • Lift (91 centimetre wide door)
  • Smooth flooring in room
  • Stair-free path to entrance
  • Tile flooring in room
  • Vibrating pillow alarm
  • Visual fire alarm
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible public bathroom
  • Wheelchair-accessible restaurant
  • Wheelchairs on site

More

  • 1 building
  • 8 floors
  • Banquet hall
  • Built in 2023
  • Renovated entire property - November 2023
  • Smoke-free property
  • Victorian architecture

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter
  • Frette Italian sheets
  • Hypo-allergenic bedding
  • Pillowtop mattress

Bathroom

  • Designer toiletries
  • Hair dryer
  • Heated bathroom floor
  • Rainfall showerhead
  • Shower
  • Slippers
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 43-inch smart TV with premium digital channels
  • Netflix
  • Streaming services

Food and drink

  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Minibar
  • Restaurant dining guides

More

  • Air conditioning (climate-controlled)
  • Connecting rooms available
  • Desk
  • Desk chair
  • Electrical adapters
  • Free daily newspapers
  • Free international calls
  • Free local calls
  • Heating (climate-controlled)
  • Iron/ironing board on request
  • Laptop workspace
  • Laptop-compatible safe
  • Phone
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Minimum check-in age - 18

Check-out

Check-out before noon
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 50 per night.
  • Cots (infant beds) are not available.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for full breakfast: approximately GBP 9 to 40 for adults and GBP 5 to 25 for children
  • Secured self-parking fee: GBP 65 per day
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: GBP 50 per night
  • Service fee: 5 per cent

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Guests will receive an email 48 hours before arrival with check-in information. Front desk staff will greet guests on arrival at the property.

We should mention

  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.

Property is also known as

Broadwick Soho Hotel
Broadwick Soho London
Broadwick Soho Hotel London

Broadwick Soho Reviews

Reviews

10

Exceptional

Rating 10 - Excellent. 77 out of 80 reviews
Rating 8 - Good. 1 out of 80 reviews
Rating 6 - Okay. 2 out of 80 reviews
Rating 4 - Poor. 0 out of 80 reviews
Rating 2 - Terrible. 0 out of 80 reviews

10/10

Cleanliness

9.6/10

Staff & service

9.4/10

Amenities

10/10

Property conditions & facilities

9.4/10

Eco-friendliness

Reviews

10/10 Excellent

Kelli

Stayed 3 nights in Feb 2025

10/10 Excellent

Rebecca

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing Hotel, fantastic decor, great service. Lovely breakfast.
Stayed 1 night in Feb 2025

10/10 Excellent

Russell

Stayed 1 night in Feb 2025

10/10 Excellent

kelly

Liked: Cleanliness
So nice they let us check in early because my daughter wasn't feeling great. Super clean and cute rooms! Loved our stay and will be back!
Stayed 1 night in Feb 2025

10/10 Excellent

Rebecca

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stunning hotel - all the extra little touches didn't go unnoticed- will 100% be coming back
Stayed 1 night in Feb 2025

10/10 Excellent

Emily

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Amazing. Can't wait to return.

Impeccable service, delicious restaurant, gorgeous decor and the most comfortable bed I have ever slept on. Staying at the Broadwick elevated my trip to London and I can't wait to return.
Stayed 3 nights in Jan 2025

10/10 Excellent

John

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jan 2025

10/10 Excellent

Cristian

Stayed 4 nights in Jan 2025

10/10 Excellent

Tonia

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 4 nights in Dec 2024

10/10 Excellent

LISA, Brooklyn

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful, gorgeous rooms that are extremely comfortable and well appointed, in the middle of soho.
Stayed 6 nights in Dec 2024

10/10 Excellent

Natalie

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

5-star for a reason

Absolutely loved the Broadwick! The location was amazing and close to shops and restaurants, subway stops also convenient. Everything about this hotel is magical, down to every detail especially during the holidays. As my first time in London, I’d 1000% stay here again. The doorman Daniel was truly a fantastic, room service was also very delicious. Only compliant is I added an extra day to stay and had to go re-pay the deposit and get my key card re-assigned even though I was staying in the same room. Was slightly annoying and inconvenient.
in room bar
front lobby
Stayed 2 nights in Nov 2024

10/10 Excellent

Pamela

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Really amazing hotel in a great location.
Stayed 1 night in Dec 2024

10/10 Excellent

meredith

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This hotel is one the very best hotels, ever. The amenities are beautiful, the staff is exceptional, and the whole experience makes London feel ever more special than it already is. Words cannot express how much I love this hotel. Already booked my next stay.
Stayed 1 night in Dec 2024

10/10 Excellent

Natalie

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

5-star for a reason!

Absolutely loved staying at the Broadwick Soho. Location was amazing, staff was amazing especially the doorman Daniel (a fellow Canadian!). They truly think of every detail from the incredible room service, to exceptional bar offered in the room, to heated towel racks. My only complaint was that I added an additional night stay and I had to go to lobby to re-program my key card and re-pay a new deposit. I had even called in advance to ensure a seamless process and this still all had to be done which I found a little ridiculous for such a nice 5-star hotel. Otherwise, I would definitely stay here again and the Christmas decorations end of November were beautiful!!
Stayed 1 night in Nov 2024

10/10 Excellent

Sarah

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Dec 2024

10/10 Excellent

Lizah

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I can’t wait to go back! Amazing interior, staff and restaurant/lounge options both within the hotel and in the area.
Stayed 1 night in Oct 2024

10/10 Excellent

Andre

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 4 nights in Oct 2024

10/10 Excellent

Cynthia

Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff is warm and friendly. They pay attention to detail. Incredible art and decor throughout the facility. Breakfast was amazing. In room amenities were perfect.
Stayed 1 night in Oct 2024

10/10 Excellent

Emma

Stayed 1 night in Aug 2024

10/10 Excellent

Simon

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing hotel, staff and experience. Highly recommended!
Stayed 1 night in Oct 2024

10/10 Excellent

fred, palm city

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
In the middle of "All the action" this new boutique hotel was superior in terms of what it offeredc
Stayed 3 nights in Oct 2024

10/10 Excellent

Christine

Liked: Cleanliness, staff & service, property conditions & facilities
Great interior decor, lovely staff and liked the location. 👍
Stayed 1 night in Sep 2024

10/10 Excellent

Paul

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Me and my wife stayed here. The rooms are superb and the staff are lovely. Top hotel in a great location.
Stayed 1 night in Jun 2024

10/10 Excellent

Elisabeth

Stayed 3 nights in Sep 2024

10/10 Excellent

Lindy, Bedford

Stayed 4 nights in Aug 2024