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Gem Fitzrovia Hotel

4.0 star property
VIP Access

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Photo gallery for Gem Fitzrovia Hotel

Front of property – evening/night
Exterior
Executive Double Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk
Lobby
Reception

Reviews

8.8 out of 10
Excellent

Popular amenities

  • Free Wi-Fi
  • Air-conditioning
  • Business services
  • Bar

Explore the area

View in a map
20-28 Bolsover Street, London, England, W1W 5NB
  • Place, Portland Place
    ‪1 min walk‬
  • Place, Oxford Circus
    ‪11 min walk‬
  • Place, The British Museum
    ‪15 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪63 min drive‬
VIP Access
Curated for quality and service, VIP Access stays consistently receive our highest guest ratings.
  • Expect exceptional service
  • Extra savings and perks for BONUS+ members
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Room options

View all photos for Executive Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Room

  • Sleeps 2

View all photos for Superior Double Room

Superior Double Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Double Room

8.6 out of 10
Excellent
(51 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed

View all photos for Superior Twin Room

Superior Twin Room | View from room

Superior Twin Room

8.6 out of 10
Excellent
(20 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 3
  • 2 Single Beds

View all photos for Executive Double Room

View from room

Executive Double Room

9.4 out of 10
Exceptional
(8 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed

View all photos for Executive Twin Room

Executive Twin Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Twin Room

8.0 out of 10
Very good
(3 reviews)
  • 18 sq m
  • Sleeps 3
  • 2 Single Beds

View all photos for Triple Room

Triple Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Triple Room

8.0 out of 10
Very good
(5 reviews)
  • 20 sq m
  • 1 bedroom
  • Sleeps 3
  • 2 Single Beds and 1 Single Sofa Bed OR 1 Double Bed and 1 Single Sofa Bed

View all photos for Superior Single Room

Superior Single Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Single Room

8.8 out of 10
Excellent
(3 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed

View all photos for Superior Single Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Single Room

  • Sleeps 1

View all photos for Superior Twin Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Twin Room

  • Sleeps 2

View all photos for Superior Double Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Double Room

  • Sleeps 2

View all photos for Executive Twin Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Twin Room

  • Sleeps 2

View all photos for Triple Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Triple Room

  • Sleeps 3

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About this property

Gem Fitzrovia Hotel

Along with a restaurant, this smoke-free hotel has a bar/lounge and a snack bar/deli. WiFi in public areas is free. Other amenities include a coffee shop/cafe, 24-hour room service and a business centre.
Gem Fitzrovia Hotel offers 86 air-conditioned accommodations with a safe and free newspapers. Each accommodation is individually decorated. Flat-screen televisions come with cable channels. Bathrooms include a combined bath/shower unit, designer toiletries, complimentary toiletries and hairdryers.

Guests can surf the web using complimentary wired and wireless Internet access. Business-friendly amenities include desks and telephones. Additionally, rooms include coffee/tea makers and blackout curtains. Hypo-allergenic bedding and an iron/ironing board can be requested. A nightly turndown service is provided and housekeeping is offered on a daily basis.

Our customers tell us that they can't get enough of the helpful staff at Gem Fitzrovia Hotel. During your stay, you're just a quick walk from Regent's Park. Free WiFi in public areas, a restaurant and a bar are available.
  • Free WiFi and wired Internet
  • Enjoy international cuisine while dining at XX-XXVIII Restaurant
  • English breakfast served daily for a fee
  • Services include babysitting, dry cleaning/laundry and a concierge
  • Guests have great things to say about the helpful staff and the clean guestrooms
  • 10 minutes by foot from Oxford Circus and a 3-minute drive from The British Museum
There's a restaurant on site, as well as a coffee shop/cafe and a snack bar/deli. You can enjoy a drink at the bar/lounge. A business centre and 3 meeting rooms are available.

WiFi and wired Internet are free in public spaces. Event space at this hotel measures 139 square feet (13 square metres) and includes conference space. Multilingual staff, tour/ticket assistance, and concierge services are also featured at the family-friendly Gem Fitzrovia Hotel.

This 4-star London hotel is smoke free.

For a fee, guests can enjoy English breakfast on weekdays from 7:00 AM to 10:00 AM and at the weekend from 8:00 AM to 10:30 AM.
XX-XXVIII Restaurant – This restaurant specialises in international cuisine and serves breakfast, lunch and dinner.
24-hour room service is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • No on-site parking available
  • Onsite parking includes off-street options

Food and drink

  • English breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 24.50 for adults and GBP 24.50 for children
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Restaurants on site

  • XX-XXVIII Restaurant

Family friendly

  • High chair
  • In-room babysitting
  • Laundry facilities
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Business services

  • 139 square feet of conference space
  • 3 meeting rooms
  • Business centre

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift
  • Well-lit path to entrance

More

  • 4 floors
  • Banquet hall
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower/bathtub combination
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • 24-hour room service
  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Electrical adapters
  • Free daily newspapers
  • Heating
  • Individual decor
  • Iron/ironing board on request
  • Laptop workspace
  • Mobile key entry
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: midnight
Early check-in subject to availability
Early check-in fee: GBP 24
Contactless check-in and check-out are available
Late check-in subject to availability
Minimum check-in age - 18

Check-out

Check-out before 11 AM
Contactless check-out
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification.
Check-in hours are 3PM - Midnight on Friday and Saturday.

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for English breakfast: from approximately GBP 24.50 for adults and from GBP 24.50 for children
  • Early check-in fee: GBP 24 (subject to availability)
  • Late check-out is available for a fee (subject to availability)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property/stay dates)
This property accepts credit cards, debit cards and cash
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system and a first aid kit
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Guests will receive an email 48 hours before arrival with check-in information. Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

We should mention

  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.

Property is also known as

Fitzrovia Grange
Grange Fitzrovia
Grange Fitzrovia Hotel
Grange Fitzrovia Hotel London
Grange Fitzrovia London
Grange Fitzrovia Hotel London, England
Hotel Grange Fitzrovia
Fitzrovia Hotel
Grange Fitzrovia
Gem Fitzrovia Hotel Hotel
Gem Fitzrovia Hotel London
Gem Fitzrovia Hotel Hotel London

Gem Fitzrovia Hotel Reviews

Reviews

8.8

Excellent

Rating 10 - Excellent. 556 out of 1004 reviews
Rating 8 - Good. 298 out of 1004 reviews
Rating 6 - Okay. 84 out of 1004 reviews
Rating 4 - Poor. 47 out of 1004 reviews
Rating 2 - Terrible. 19 out of 1004 reviews

9.2/10

Cleanliness

9.0/10

Staff & service

8.4/10

Amenities

8.8/10

Property conditions & facilities

Reviews

10/10 Excellent

Chris

Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
This was my best stay in a hotel in recent years, and I've been in a lot of hotels in a lot of countries. The reception looked warm and welcoming, and the staff on reception were smiling and cheerful and welcoming. The bedroom was great in all aspects - large and with a superb modern bathroom. Breakfast was great. The location is ideal for sightseeing in London, not far from Oxford Circus and near Underground stations but quiet at night. I very much recommend this hotel to anyone who can afford to stay here. We had a great time!
Stayed 2 nights in Dec 2025

8/10 Good

Susan

Liked: Cleanliness, staff & service, amenities
Beautiful hotel, lots of lovely wooden panelling and chesterfields sofas throughout reception. Pretty twinkly Christmas lights that greet you outside the hotel. The staff were friendly. Room spotless, just right temp not too hot/cold. Waterfall shower lovely and powerful
Stayed 2 nights in Dec 2025

10/10 Excellent

maxine

Stayed 1 night in Dec 2025

10/10 Excellent

Tom

Room was clean, quiet and
Stayed 1 night in Dec 2025

8/10 Good

Rachel

Liked: Cleanliness, staff & service
The staff were all super friendly and helpful. The room was clean and a good size. The breakfast was fresh. Only downside was I found the bed mattress a little hard but that’s personal preference.
Stayed 1 night in Dec 2025

6/10 Okay

Paul

Stayed 3 nights in Dec 2025

10/10 Excellent

Safia

Stayed 1 night in Dec 2025

10/10 Excellent

Robert

Liked: Cleanliness, amenities, property conditions & facilities
Great location.
Stayed 3 nights in Dec 2025

10/10 Excellent

Jenny

Stayed 2 nights in Dec 2025

10/10 Excellent

Victoria, Cork

Business traveller
Liked: Cleanliness, amenities, property conditions & facilities
Excelent!
Stayed 1 night in Nov 2025

10/10 Excellent

Steven

Liked: Cleanliness, staff & service, amenities
The hotel offered everything we wanted from a welcoming reception staff to a perfect english breakfast.
Stayed 2 nights in Dec 2025

10/10 Excellent

Jennifer

Liked: Cleanliness, staff & service, amenities
Extremely courteous staff, great room, good breakfast
Stayed 2 nights in Dec 2025

10/10 Excellent

Neil Ferdinand

Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
My overall rating for the hotel is a solid 5 stars. It has a great location! A few minutes walk to the train station or bus stop that can take you anywhere within the London area. It is also walkable to Soho, Chinatown and even further depending on how much you want to walk. We also liked how it was not in a busy are like central London. It still gave you a nice neighborhood-feel. The aesthetic of the hotel was something I enjoyed too. I definitely felt like I was in London. Our room did not have a fridge which was disappointing - not sure if it is all rooms. The staff were kind and attentive. Breakfast had a great selection. We stayed for 10 days and we never had any issues. But while I gave 5 stars, I still feel like there is room for improvement in terms of the front desk. We travel a lot, and most hotels have someone who gives a thorough breakdown (sometimes even a map) of suggestions of nearby restaurants, or things to do within the vicinity. Unfortunately, every time we asked for a suggestion, they don't seem to have any or were struggling to give any. They resorted to "googling" - which is something I can easily do. We were looking for a "local's point of view". Other than that, I liked this hotel and will probably stay here if we ever visit London again.
Stayed 10 nights in Nov 2025

4/10 Poor

Mireille

Liked: Property conditions & facilities
Good, clean, comfortable room apart from the faulty safe in the room that we had to inform them about 3 times and then couldn't use because staff weren't available to change its batteries. We were told 10 mins which turned into 90 minutes and then we were on our way out by the time someone turned up! There was a horrid stentch of drains every time you ran the tap in the bathroom sink. Not great considering we'd booked a superior room. Breakfast was good quality apart from the lack of eggs and being heavily cramped and over-crowded with the poor staff doing their very best to accomodate the guests needs but they were clearly run ragged and very under-staffed. Conceirge service ok but booked a taxi for us which was very late, cost us a fortune even though we had to cut our journey short and walk and then still missed part of our pre-arranged evening entertainment.
Stayed 1 night in Dec 2025

4/10 Poor

Daniel

Liked: Cleanliness
Could hear a washing machine all night that kept me awake. Laundry piled up in the corridor directly outside my room. Staff trying to enter my room without knocking. Outdated and bland decore in the room. No pictures on the wall to make up for the fact the view from the window was a wooden fence that looked rotted. Bed was 2 single mattresses pushed together so there was a dip in the middle. Shower leaking in the bathroom.
Stayed 1 night in Dec 2025

10/10 Excellent

Eric

Liked: Cleanliness
Very good 👍
Stayed 1 night in Dec 2025

8/10 Good

claus gert

Liked: Cleanliness, staff & service, amenities
The chairs in the dining room was terrible. Too, too to low. The room was very good.
Stayed 3 nights in Nov 2025

10/10 Excellent

Diane

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
We have stayed here many times over the last 10 years often 3 times a year .. location is great for a London city break .. need to give the breakfast staff a huge shout out .. so attentive, caring respectful and professional.
Stayed 3 nights in Nov 2025

10/10 Excellent

Steven

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Very good hotel
Stayed 1 night in Dec 2025

10/10 Excellent

Abdulaziz

Stayed 7 nights in Nov 2025

10/10 Excellent

Alicia

Stayed 1 night in Dec 2025

10/10 Excellent

Hwe

Stayed 7 nights in Nov 2025

8/10 Good

Richard

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A nice hotel in a nice area. The building is older, so while they offer great amenities, you can still tell the rooms have seen better days. Walking distance to key tube stops or bus stops.
Stayed 10 nights in Nov 2025

10/10 Excellent

Keith

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff and amenities were excellant.
Stayed 1 night in Nov 2025

10/10 Excellent

Louise

Liked: Cleanliness, staff & service, amenities
Beautiful hotel - central location, room was spotless and cozy, staff couldn't have been nicer. Highly recommend.
Stayed 2 nights in Nov 2025