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New Road Hotel

4.0 star property

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Photo gallery for New Road Hotel

Warehouse X | Hypo-allergenic bedding, in-room safe, desk, laptop workspace
Loft (Spa bath) | Hypo-allergenic bedding, in-room safe, desk, laptop workspace
Serves breakfast, lunch and dinner
Loft, Hot Tub | Terrace/patio
Yoga

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Bar
  • Housekeeping
  • 24/7 front desk
  • Air conditioning

Explore the area

View in a map
103-107 New Road, London, England, E1 1HJ
  • Place, Brick Lane
    ‪7 min walk‬
  • Place, Tower of London
    ‪14 min walk‬
  • Place, Tower Bridge
    ‪4 min drive‬
  • Airport, London (LHR-Heathrow)
    ‪57 min drive‬

Room options

View all photos for Warehouse K

Warehouse K | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Warehouse K

8.8 out of 10
Excellent
(25 reviews)
  • 14 sq m
  • Sleeps 3
  • 1 Double Bed

View all photos for Pocket Room

Pocket Room | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Pocket Room

8.6 out of 10
Excellent
(12 reviews)
  • 13 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Warehouse X

Warehouse X | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Warehouse X

9.0 out of 10
Wonderful
(6 reviews)
  • 15 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Loft, Terrace

Loft, Terrace | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Loft, Terrace

  • 14 sq m
  • City view
  • Sleeps 2
  • 1 Double Bed

View all photos for Warehouse Family

Warehouse Family | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Warehouse Family

  • 26 sq m
  • Sleeps 4
  • 1 Double Bed and 1 Large Single Bed

View all photos for Warehouse Twin

Warehouse Twin | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Warehouse Twin

10.0 out of 10
Exceptional
(1 review)
  • 16 sq m
  • Sleeps 2
  • 2 Large Single Beds

View all photos for Loft (Spa bath)

Loft (Spa bath) | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Loft (Spa bath)

  • 14 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Loft, Hot Tub

Loft, Hot Tub | Terrace/patio

Loft, Hot Tub

10.0 out of 10
Exceptional
(1 review)
  • 16 sq m
  • Sleeps 2
  • 1 Double Bed

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About this property

New Road Hotel

Family-friendly hotel with 24-hour front desk and coffee shop/cafe
A restaurant, a bar/lounge and a snack bar/deli are available at this smoke-free hotel. WiFi in public areas is free. Other amenities include a coffee shop/cafe, coffee/tea in a common area and conference space. Housekeeping is available on request.
New Road Hotel offers 80 air-conditioned accommodations with a safe and a hairdryer. 49-inch flat-screen televisions come with cable channels.

Guests can surf the web using complimentary wireless Internet access. Additionally, rooms include free toiletries and blackout curtains. Hypo-allergenic bedding, an iron/ironing board and change of towels can be requested. Housekeeping is provided on a daily basis.

Our customers tell us they can't get enough of New Road Hotel's great location. During your stay, you're just a quick walk from Brick Lane. You'll find features such as free WiFi in public areas, plus a restaurant and a bar.
  • Free WiFi
  • Enjoy British cuisine while dining at Mr White's Chophouse
  • Cooked-to-order breakfast served daily for a fee
  • Services include dry cleaning/laundry, a concierge and tour or ticket assistance
  • Guests have great things to say about the helpful staff and the clean guestrooms
  • Just a 4-minute walk from East London Mosque and 9 minutes on foot from Brick Lane
There's a restaurant on site, as well as a coffee shop/cafe and a snack bar/deli. You can enjoy a drink at the bar/lounge. Business amenities include 2 meeting rooms and coworking spaces.

WiFi is free in public spaces. Event space at this hotel measures 431 square feet (40 square metres) and includes conference space. A library, a vending machine, and an arcade/games room are also featured at the family-friendly New Road Hotel.

This 4-star London hotel is smoke free.

For a fee, guests can enjoy a cooked-to-order breakfast on weekdays from 6:30 AM and 10:00 AM.
Mr White's Chophouse – This restaurant specialises in British cuisine and serves breakfast, brunch, lunch and dinner. Guests can enjoy drinks at the bar. A children's menu is available. Happy hour is offered.
On-site venue No. 2 – This bar specialises in British cuisine and serves breakfast, brunch, lunch and dinner. A children's menu is available. Happy hour is offered. Open daily.
Cereal Grind Coffee Shop – This cocktail bar specialises in British cuisine and serves breakfast, brunch, lunch and dinner. A children's menu is available. Happy hour is offered. Open daily.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • No on-site parking available

Food and drink

  • Cooked-to-order breakfast available for a fee 6:30 AM to 10:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; GBP 16.95 for adults and GBP 16.95 for children
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas
  • Snack bar/deli

Restaurants on site

  • Cereal Grind Coffee Shop
  • Mr White's Chophouse

Things to do

  • Arcade/game room
  • Bicycle storage
  • Billiards/pool table
  • Library
  • TV in common areas

Family friendly

  • Arcade/game room
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance

Business services

  • 2 meeting rooms
  • 431 square feet of conference space
  • Coworking space

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Grab bar near toilet
  • Lift
  • Low-height counter and sink
  • Raised toilet seat
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessibility
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible public bathroom
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • At least 80% lighting from LEDs
  • Banquet hall
  • Comprehensive food waste policy
  • Comprehensive recycling policy
  • Double-glazed windows
  • Eco-friendly cleaning products used
  • Locally-owned and organised tours and activities
  • Rooftop garden
  • Smoke-free property
  • Vegan dining options
  • Vegetarian breakfast available
  • Vegetarian dining options

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Towels provided

Entertainment

  • 49-inch flat-screen TV with cable channels

Food and drink

  • Champagne service

More

  • Air conditioning
  • Bulk dispensers for toiletries
  • Connecting rooms available
  • Desk
  • Eco-friendly toiletries
  • Electrical adapters
  • Energy-saving switches in guestrooms
  • Iron/ironing board on request
  • Laptop workspace
  • LED lighting
  • Recycling
  • Safe
  • Soundproofed rooms
  • Water-efficient toilets

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Contactless check-in and check-out are available
Minimum check-in age - 18

Check-out

Check-out before 11 AM
Contactless check-out
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 72 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.
  • Kids stay free! One child 2 years old or younger stays free when using existing bedding.
  • Rollaway/extra beds are available for GBP 40.0 per night.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for cooked-to-order breakfast: from approximately GBP 16.95 for adults and from GBP 16.95 for children
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: GBP 40.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and mobile payments; cash is not accepted
Mobile payment options include: Google Pay and Apple Pay
Cashless transactions are available
This property uses eco-friendly cleaning products
Safety features at this property include a fire extinguisher, a smoke detector, a security system, a first aid kit and window guards
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
Guests will receive an email 72 hours before arrival with check-in information. Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

We should mention

  • One child aged 2 years old or younger stays free in the same room as the parent or guardian when using existing bedding.
  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.
  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Property is also known as

New Road Hotel London
New Road London
New Road Hotel Hotel
New Road Hotel London
New Road Hotel Hotel London

Reviews

New Road Hotel Reviews

8.6

Excellent

9.2/10

Cleanliness

9.0/10

Staff & service

8.4/10

Amenities

8.8/10

Property conditions & facilities

8.4/10

Eco-friendliness
Rating 10 - Excellent. 520 out of 1000 reviews
Rating 8 - Good. 306 out of 1000 reviews
Rating 6 - Okay. 107 out of 1000 reviews
Rating 4 - Poor. 38 out of 1000 reviews
Rating 2 - Terrible. 29 out of 1000 reviews

Reviews

10/10 Excellent

Ahsan

Stayed 1 night in Jun 2025

8/10 Good

Gracie

Travelled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Great location for staying in London for the night. Walkable to Brick Lane and Whitechapel station is only a 4 minute walk away so great for accessing London. Area is safe.
Stayed 1 night in Aug 2025

10/10 Excellent

Martin

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wow what a beautiful boutique hotel. The bed was huge and very comfortable, had a great night sleep, the room had air conditioning so the temperature was always nice. Great wet room shower including all top quality body and shampoo/conditioner. The food, we had breakfast and dinner was spectacular, cooked perfectly. All the staff were excellent, professional, very friendly and helpful. The hotel including rooms and all areas is beautiful, all work, design and style are of a very high standard. We thoroughly enjoyed our stay and would highly recommend staying there. Thank you to all for making our stay so very enjoyable. Look forward to coming back. Access around London is very easy the hotel is about 5 min walk from Whitechapel station, there is a huge market outside the station.
Stayed 1 night in Aug 2025

4/10 Poor

Lee

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities
Hotel is ok £50 is instantly taken from your account on arrival. Unfortunately you are obviously not trusted. I am not sure why this is taken, with my work I stay in many hotels and it is only certain hotels in London who do this. No kettle in the room either, again it is a London thing. You need to venture out of your room to get a hot drink in a paper cup. If people steal things then the good customers should not be punished with £50 deposits and no kettles. I left yesterday and still have not received my £50 back, yet it was taken out of my account Instantly. The hotel is fine apart from the above
Stayed 3 nights in Aug 2025

6/10 Okay

Marta

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities
Very nice staff.
Stayed 3 nights in Aug 2025

8/10 Good

John, Crewe by Farndon

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Jul 2025

10/10 Excellent

Dorota

Travelled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Very nice hotel close to Tower bridge (15-20 minutes walk) The rooms are nice, pretty new but small. We had a Warehouse k, and barely had enough space to put our suitcase. However, they are clean and modern, and was what we needed for our London visit. The breakfast is included and very good The staff is very friendly. The hotel is also walking distance from the metro, but it is not the nicest neighbourhood.
Stayed 5 nights in Jul 2025

6/10 Okay

Gary

Liked: Cleanliness, property conditions & facilities

The view killed it for me

We booked this trip as an anniversary experience we decided to go for the most expensive room which had on paper a beautiful little balcony, however on check in the room had an atrocious view from the balcony looking into a derelict building. I wouldn’t have minded if there was a price difference but there wasn’t. The room itself was very modern and arty, although the bed was a little hard. I find it difficult to criticise as the area is clearly being gentrified but I was really disappointed with what I got for nearly £300
Stayed 1 night in Aug 2025

8/10 Good

Denise

Travelled with family
Liked: Amenities
This hotel is a no frills hotel, ideal for a stopover. Lovely helpful staff. Rooms very clean, neat tidy and functional.
Stayed 1 night in Jul 2025

10/10 Excellent

Anna

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Lovely hotel with impeccable rooms

The staff were really friendly, the hotel room was clean and modern. There were no tea m/ coffee facilities in the room, but there was a communal area on 3 floor with a coffee machine. A bottle of water would be nice in the room, however.
Stayed 1 night in Jul 2025

10/10 Excellent

Callidora

Stayed 1 night in Jul 2025

8/10 Good

Randy

Travelled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Hotel is beautiful in the neighborhood can be appear unsafe however it's a strong muslim community. The beds are loft style so you need to be aware of that for a single business traveler excellent and for two people excellent lots of power and good Internet connection. pretty great amenities library and work area to work plenty of power. excellent and courteous staff willing to do whatever they can to make you feel welcome and accommodated.
Stayed 2 nights in Jul 2025

10/10 Excellent

Marquitta

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel was fairly new, clean and modern. The food was delicious, I loved their mocktail menu. The staff was super friendly.
Stayed 3 nights in Jul 2025

10/10 Excellent

Megan

Stayed 3 nights in Jul 2025

6/10 Okay

Chynell

Disliked: Amenities
There was no where to unpack my beginnings, and only 3 hangers in the room. I had to literally live out of ny suitcase for 4 days. And just no room anenities to do anything. I understand how they are trying to sace space and money BUT having one iron and ironing board for the entire hotel to use is a bit rediculous. No tea kettle in the room!!!! Its London for crying out loud. Coffee and tea station on each floor with only instant cofee.
Stayed 3 nights in Jul 2025

10/10 Excellent

Neil

Stayed 1 night in Jun 2025

6/10 Okay

Yvonne

Stayed 1 night in Jun 2025

10/10 Excellent

Richard

Business traveller
Liked: Cleanliness, property conditions & facilities, room comfort

Recommended

Great staff, always welcoming, friendly and helpful.
Stayed 2 nights in Jun 2025

2/10 Terrible

andrew

Stayed 1 night in May 2025

10/10 Excellent

Clive

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

10/10 Excellent

Richard

Business traveller
Liked: Cleanliness, property conditions & facilities, room comfort

Recommended

I have stayed in this hotel on many occasions and it never disappoints. Lovely spacious rooms and friendly staff.
Stayed 3 nights in Jun 2025

8/10 Good

Jennifer

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Rooms are small and do not have anywhere to really store tour clothes. All there had was 5 hangers and no drawers. The bathroom also had nowhere to put shampoo and orher shower necessities. However, the staff were fabulous, the AC worked great andnauper convenient to multiple underground lines
Stayed 5 nights in Jun 2025

8/10 Good

Niki

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Good hotel well located

Stayed 1 night in Mar 2025

8/10 Good

Emma

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Me and my husband stayed for 1-night in the hot tub room 402. The room is very small and basic but has everything you need. The hot tub on the roof was over lovely however, the best view is covered by a large grey panel. The hot tub didn’t all work, which I would have expected for the price we paid for the room for 1-night. Check-in was easy and the staff were very friendly and helpful. As a stay for one-night it was great but not for any longer.
Stayed 1 night in Jun 2025

6/10 Okay

Cecilia

Travelled with family
Liked: Cleanliness
not sure why the toilet is in the shower but the water overflowed into the room...doesnt make sense.
Stayed 6 nights in Jun 2025