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EL ARAM IMIRÁ BEACH RESORT

3.5 star property

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Standard Room, Garden View | Free minibar, in-room safe, free cots/infant beds, free WiFi
Free daily self-service breakfast
Water park

Reviews

6.8 out of 10

Popular amenities

  • Pool
  • Breakfast included
  • All-inclusive
  • Spa
  • Pet-friendly
  • Free Wi-Fi

Explore the area

View in a map
Via Costeira, 4077, Natal, RN, 59090-001
  • Place, Dunes Park
    ‪1 min walk‬
  • Place, Natal Convention Center
    ‪6 min drive‬
  • Place, Ponta Negra Beach
    ‪9 min drive‬
  • Airport, Natal (NAT-Governador Aluizio Alves Intl.)
    ‪41 min drive‬

Room options

View all photos for Superior Room, Sea View

Superior Room, Sea View | Free minibar, in-room safe, free cots/infant beds, free WiFi

Superior Room, Sea View

  • Sea view
  • 16 sq m
  • Sleeps 4
  • 1 Double Bed and 2 Single Beds OR 4 Single Beds
  • Free Wi-Fi

View all photos for Standard Room, Garden View

Standard Room, Garden View | Free minibar, in-room safe, free cots/infant beds, free WiFi

Standard Room, Garden View

  • Garden view
  • 16 sq m
  • Sleeps 4
  • 1 Double Bed and 2 Single Beds OR 4 Single Beds
  • Free Wi-Fi

Similar properties

Aerial view
Serhs Natal Grand Hotel & Resort
Via Costeira
  • Pool
  • Hot tub
  • Breakfast included
  • Spa
4.5 out of 5, Wonderful, 1,001 reviews
The price is €124
includes taxes & fees
26 Jun - 27 Jun
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About this property

EL ARAM IMIRÁ BEACH RESORT

Spend the day relaxing on the beach or at a complimentary water park before returning for a meal at one of EL ARAM IMIRÁ BEACH RESORT's 2 restaurants.
EL ARAM IMIRÁ BEACH RESORT offers 166 accommodations with free minibar items and a safe. Satellite televisions are provided.

Bathrooms include a shower, complimentary toiletries and hairdryers. This Natal hotel provides complimentary wireless Internet access. Housekeeping is provided on a daily basis.

3 outdoor swimming pools are on site along with a children's pool. Other recreational amenities include a complimentary water park.
Guests can pamper themselves by indulging in the on-site spa services. Services include facials, body scrubs, body treatments and manicures and pedicures.
During your stay at EL ARAM IMIRÁ BEACH RESORT, you're just a quick walk from Dunes Park. Features include free breakfast and free WiFi in public areas, plus 3 outdoor pools. This property offers pet-friendly amenities, such as food and water bowls.
  • Free self-service breakfast served daily
  • Free WiFi
  • For dining with ocean views, stop by Restaurante Taianá, one of the property's 2 restaurants
  • Self-parking available for a fee
  • Splash around at the free water park with a waterslide or swim in the 3 outdoor pools
  • Services include a children's club, dry cleaning/laundry and tour or ticket assistance
  • Steps from Dunes Park and a 4-minute drive from Sun Clock
  • Cats and dogs welcome for a fee
  • Pet-friendly amenities are available, including food and water bowls
EL ARAM IMIRÁ BEACH RESORT is an all-inclusive hotel. Room rates include meals and beverages at on-site restaurants and bars. Other items and amenities, including taxes and gratuities, and access to recreational activities and entertainment may also be included. Additional charges may apply for meals at some restaurants, special dinners and dishes, certain beverages and other amenities.

EL ARAM IMIRÁ BEACH RESORT offers its guests a complimentary water park, 3 outdoor swimming pools, a waterslide, and a children's pool. There are 2 restaurants on site, along with a nearby snack bar/deli. You can enjoy a drink at one of the bars, which include a poolside bar and a bar/lounge. Free breakfast is available daily. WiFi is free in public spaces.

Business amenities include a business centre and meeting rooms. Spa services, a terrace, and a complimentary children's club are also featured at the family-friendly EL ARAM IMIRÁ BEACH RESORT. Limited parking is available for a fee and is offered on a first-come, first-served basis.

This 3.5-star Natal hotel is smoke free.

Guests are served a free self-service breakfast daily from 6:30 AM to 10:00 AM.
Restaurante Taianá – Overlooking the ocean, this buffet restaurant serves breakfast, lunch and dinner.
Restsurante – On-site buffet restaurant. Open daily.
Late-night fare is available from room service (during limited hours).

All-inclusive details

This hotel is all-inclusive. On-site food and beverages are included in the room price (some restrictions may apply).

Gratuities and taxes

Gratuities are included and additional gratuities at guests' discretion are accepted.

Food and beverages

All buffet meals, snacks and beverages included

Entertainment

On-site live performances

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Electric car charging station on site
  • Uncovered parking on site (BRL 20 per day)
  • Limited on-site self parking

Food and drink

  • Free self-serve breakfast available daily 6:30 AM to 10:00 AM
  • 2 restaurants
  • A bar/lounge
  • A poolside bar
  • A swim-up bar
  • Snack bar/deli

Restaurants on site

  • Restaurante Taianá
  • Restsurante

Things to do

  • 3 outdoor pools
  • Arcade/game room
  • Children's pool
  • Concerts/live shows
  • Free children's club
  • Free water park
  • Shopping centre
  • Waterslide

Family friendly

  • 3 outdoor pools
  • Arcade/game room
  • Baby bath
  • Children's pool
  • Free children's club
  • Free water park access
  • High chair
  • In-room cot
  • Laundry facilities
  • Snack bar/deli
  • Waterslide

Conveniences

  • 24-hour front desk
  • Hair salon
  • Laundry facilities
  • Luggage storage

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance

Business services

  • Business centre
  • Meeting rooms

Outdoors

  • Beach towels
  • Garden
  • On the beach
  • Picnic area
  • Pool loungers
  • Pool umbrellas
  • Terrace

Spa

  • Body scrubs
  • Facials
  • Manicures/pedicures
  • Massage

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Front entrance ramp
  • Lift (80 centimetre wide door)
  • Wheelchair accessible (may have limitations)

More

  • 1 building
  • 3 floors
  • Banquet hall
  • Smoke-free property
  • Traditional architecture

Room amenities

Bedroom

  • Bedsheets provided
  • Free cot

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower
  • Toilet paper
  • Towels provided

Entertainment

  • 32-inch TV with satellite channels

Food and drink

  • Free bottled water
  • Free stocked minibar
  • Late-night room service

More

  • Air conditioning (climate-controlled)
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 2:00 PM; check-in end time: noon
Contactless check-in and check-out are available
Late check-in subject to availability
Minimum check-in age - 18

Check-out

Check-out before noon
Contactless check-out

Special check-in instructions

Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 48 hours before arrival using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Pets: BRL 70 per pet, per day
  • Only dogs and cats are allowed
  • Maximum 1 (weight limit: 33 lb per pet)
  • Pets cannot be left unattended
  • Food and water bowls are available

Children and extra beds

  • Children are welcome.
  • Kids stay free! Up to 2 children 12 years old and younger stay free when using existing bedding.
  • Rollaway/extra beds are not available.
  • Free cots (infant beds)!

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Uncovered self-parking fee: BRL 20.00 per day
  • Pet fee: BRL 70 per pet, per day

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards; cash is not accepted
Safety features at this property include a fire extinguisher
To arrange for check-in, guests must contact the property at least 48 hours prior to arrival using the information on the booking confirmation. Guests must contact the property in advance for check-in information. Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

We should mention

  • At check-in, parents or a legal guardian travelling with children under 18 years old are obligated to present the child's birth certificate and an identity card with a photo (for example, a passport). For international travels to Brazil, if only one of the parents is travelling with the child, the parent must present – in addition to the child's certificate of birth and identity card with photo – a letter authorising the trip signed by the other parent with a notarial certification of signature. If the parents or the legal guardian, as applicable, cannot or are unwilling to give this authorisation, a judicial authorisation is required. People intending to travel to Brazil with children must consult with the Brazilian consulate prior to travelling for more information.
  • For stays on 31 December, the total price shown includes a charge for a mandatory New Year's Eve gala dinner.
  • Up to 2 children aged 12 years old and younger stay free in the same room as the parent or guardian when using existing bedding.
  • Registered guests are the only ones allowed to be in guestrooms.

Property is also known as

Hotel Imira
Hotel Imira Plaza
Imira
Imira Hotel
Imira Plaza
Imira Plaza Hotel
Imira Plaza Hotel Natal
Imira Plaza Natal
Imira Plaza Hotel Natal, Brazil
ARAM IMIRA PLAZA HOTEL CONVENTION Natal
ARAM IMIRA PLAZA HOTEL CONVENTION
ARAM IMIRA PLAZA CONVENTION Natal
ARAM IMIRA PLAZA CONVENTION
Hotel ARAM IMIRA PLAZA HOTEL & CONVENTION Natal
Natal ARAM IMIRA PLAZA HOTEL & CONVENTION Hotel
Hotel ARAM IMIRA PLAZA HOTEL & CONVENTION
ARAM IMIRA PLAZA HOTEL & CONVENTION Natal
Imira Plaza Hotel
Aram Imira Plaza Convention

EL ARAM IMIRÁ BEACH RESORT Reviews

Reviews

6.8
Rating 10 - Excellent. 78 out of 346 reviews
Rating 8 - Good. 89 out of 346 reviews
Rating 6 - Okay. 87 out of 346 reviews
Rating 4 - Poor. 49 out of 346 reviews
Rating 2 - Terrible. 43 out of 346 reviews

7.0/10

Cleanliness

7.0/10

Staff & service

8.4/10

Amenities

5.8/10

Property conditions & facilities

Reviews

Verified

8/10 Good

Dulce

Liked: Cleanliness, staff & service
Disliked: Room comfort
The food was good quantity, quality just ok. Reception very friendly
Stayed 2 nights in Jun 2024
Verified

2/10 Terrible

Ronald

Disliked: Cleanliness, staff & service, property conditions & facilities
Não
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Paulo Henrique

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Estadia maravilhosa, como sempre. Amamos esse hotel, é a nossa quarta estadia.
Stayed 2 nights in Feb 2026
Verified

8/10 Good

odair

Liked: Cleanliness, staff & service, amenities
O quarto sempre estava limpo. Apenas o vaso sanitário estava "frouxo". Equipe muito atenciosa, principalmente o barman Felipe! No entanto a paisagem e localização do Hotel é espetacular e compensa qualquer problema!
Stayed 6 nights in Feb 2026
Verified

8/10 Good

Elaine

Liked: Cleanliness, staff & service, amenities
Equipe muito boa, lugar tranquilo e a comida muito boa.
Stayed 2 nights in Jan 2026
Verified

8/10 Good

MARCELO ANTONIO

Liked: Cleanliness, staff & service, amenities
Quarto muito bom, única coisa que peça é na variedades dos petiscos servidos, todo dia é a mesma coisa.
Stayed 2 nights in Jan 2026
Verified

8/10 Good

Jeremias

Liked: Cleanliness, staff & service, amenities
As instalações são antigas, mas confortáveis. Atendimento muito bom.
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Ecilene

Liked: Cleanliness, staff & service, amenities
Funcionários muito educados, comida excelente, adorei o hotel.
Stayed 3 nights in Dec 2025
Verified

6/10 Okay

Silvino

Liked: Cleanliness, staff & service
Não tem nada para fazer a noite,
Stayed 2 nights in Dec 2025
Verified

10/10 Excellent

M M C N

Liked: Cleanliness, staff & service, amenities
Tudo incrível.
Stayed 2 nights in Dec 2025
Verified

6/10 Okay

Rubenia G

Liked: Amenities
O quarto estava em boas condições. As piscinas menores estavam sujas, apenas a piscina principal que estava limpa. A comida era ok. O atendimento dos funcionários foi mais ou menos.
Stayed 2 nights in Dec 2025
Verified

8/10 Good

Soraia

Liked: Cleanliness, amenities
Disliked: Staff & service
Refeição
Stayed 2 nights in Oct 2025
Verified

2/10 Terrible

BRUNA

Disliked: Cleanliness, property conditions & facilities

Pior hotel que já fiquei

Fui em uma viagem com marido e casal de amigos. Pior hotel que já fiquei. Tanto que decidimos mudar de hotel em menos de 24h de estadia. Não tinha como ficar. Desagradável! Horrível! Fotos não condiz com a realidade em nada! Fio dental e palito de dente usados no banheiro, chuveiro frio, pouca água, vaso sujo. Piso manchado. Papel higiênico uma lixa. Poucas opções no café e pão era uma tábua. Quarto sujo, frigobar encardido com borracha solta. Cofre sem cadeado e enferrujado. Roupa de cama com mal cheiro. Espelho descascando. Móveis estufados. Infiltração na parede. Porções na piscina ruins, buffet ruim, até o arroz parecia requentado no almoço. Decepção. Não buscava luxo, apenas mínimas condições de estadia.
Stayed 2 nights in Sep 2025
Verified

10/10 Excellent

Thiago

Disliked: Property conditions & facilities
Quanto a acessibilidade fica a desejar, não funcionava os elevadores, tinha muita escada e para quem estava com bebê de colo ficava muito delicado o deslocamento, no mais a comida era boa, bebida farta e petiscos bons.
Stayed 2 nights in Aug 2025
Verified

8/10 Good

Franklin

Liked: Cleanliness, staff & service

Custo benefício

Embora a estrutura esteja um pouco antiga e precisando de algumas reformas, não atrapalha em nada a experiência, custo benefício muito bom pela proposta de all inclusive. A comida estava muito boa, mas Poderia melhorar um pouco a variação do cardápio.
Stayed 3 nights in Sep 2025
Verified

6/10 Okay

Cibele

Liked: Staff & service
O hotel é muito antigo, instalações muito simples, os quartos amplos mas muito deteriorados, comida péssima. Quando acaba a comida mais procurada, não tem reposição constante. Repõe 1x e diz que acabou. Os quartos são de frente a um salão de eventos que eles alugam, no fim de semana, tem barulho de show à noite inteira, impossível dormir.
Stayed 1 night in Aug 2025
Verified

10/10 Excellent

Elvis

Liked: Cleanliness, amenities, property conditions & facilities
Atendimento excelente.
Stayed 2 nights in Jul 2025
Verified

8/10 Good

Rodrigo

Liked: Staff & service
Já tinha ido outras vezes, houve algumas melhorias, mas ainda muito a melhorar ....
Stayed 2 nights in Jun 2025
Verified

10/10 Excellent

Moisés Alves de

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Local maravilhoso para relaxar com a família.
Stayed 2 nights in Jun 2025
Verified

2/10 Terrible

Gabriel

Liked: Cleanliness
Disliked: Staff & service, property conditions & facilities, room comfort

Horrível

Horrível, pior hotel que já fiquei, não vale nem 10% do preço que cobram. O restaurante parece um grande bandeijão. Tem fila de 30 minutos pra pegar uma tapioca, são mesquinhos, cobram 2,00 pra usar uma toalha.
Stayed 1 night in Jan 2025
Verified

10/10 Excellent

Ilaine Flavia

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Maravilha

Foram dias maravilhosos, funcionários muito educados e comida muito boa, o hotel lindo e muito aconchegante
Stayed 3 nights in Dec 2024
Verified

8/10 Good

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Bom hotel mas pode melhorar!

Quando li os comentários, cheguei receosa, confesso, mas o atendimento do pessoal é o ponto forte do hotel. Só estranhei o mensageiro no corredor, antes da chegada à recepção, cortando nossas pulseiras quando estávamos nos dirigindo ao check out (para que não almoçássemos ou ficássemos mais 1 min no hotel. E olha que estávamos até antecipados no horário!). A comida é razoável e as estações são longe de onde as pessoas ficam. O melhor é o local onde servem pizzas à noite. O quarto é confortável e o pessoal do bar bem gente boa! É um bom hotel (ainda não é como já foi um dia quando me hospedei) mas está abaixo dos outros hotéis All Inclusive do nordeste.
Stayed 2 nights in Dec 2024
Verified

6/10 Okay

Felipe

Disliked: Cleanliness, property conditions & facilities, room comfort

Bom para primeira experiência, mas não volto.

Não espere muito pelo preço que se paga. O hotel tem uma estrutura antiga e precisa de manutenção. O ar condicionado não funcionou bem, a porta da varanda uma dificuldade para abrir, banheiro estava sujo e cheio de mosquito, péssimo. Alimentação é apenas nos horários específicos, poucas opções de petiscos que podem se servir o dia todo (10 as 21:30). Comida é boa, nada excepcional. Almoço no checkout não tá incluso. Limpeza das piscinas precisa melhorar. O que salva é o atendimento que foi bom. Se é sua primeira vez em all inclusive, vale a pena a experiência.
Stayed 2 nights in Nov 2024
Verified

8/10 Good

Soraia

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
O hotel surpreende em atendimento e qualidade dos produtos. Petiscos sempre frescos, uma boa música, limpeza do hotel. Apenas uma observação em relação a cerveja no turno da noite que sempre estava quente.
Stayed 3 nights in Oct 2024
Verified

8/10 Good

Luciana

Liked: Cleanliness, staff & service, room comfort

Bom custo benefício

O resort tem um bom custo benefício. Mas quando se hospedar não espere muito. Gostei dos petiscos, apesar de todos os dias serem os mesmos. A comida do almoço e jantar não era muito variada, mas gostei do café da manhã e do lanche da tarde. A melhor parte do resort são as bebidas, com uma grande variedade de drinks, chopp Brahma e de uma marca local, cerveja em lata da Heineken, Bud, devassa, Brahma duplo malte, todas armazenadas em freezer. Havia espumante, vinho e água de coco em litro, água com e sem gás. Não tem serviço de praia e nenhum entretenimento para adultos e crianças. Somente a piscina e música a noite com DJ. Sempre tem funcionários limpando e recolhendo louças e copos. Todos os funcionários foram muito atenciosos e solícitos. O quarto era limpo todos os dias com troca de toalha.
Stayed 3 nights in Oct 2024