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The FRAME Hotel

4.0 star property
VIP Access

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Photo gallery for The FRAME Hotel

Suite, Terrace | View from room
Interior detail
Interior detail
Daily buffet breakfast (EUR 20 per person)
Interior detail

Reviews

9.6 out of 10
Exceptional

Popular amenities

  • Pet-friendly
  • Free Wi-Fi
  • Air-conditioning
  • Bar
  • Laundry room

Explore the area

View in a map
Via Panzani 2, Duomo, Florence, FI, 50123
  • Place, Piazza di Santa Maria Novella
    ‪2 min walk‬
  • Place, Cathedral of Santa Maria del Fiore
    ‪3 min walk‬
  • Place, Basilica of Santa Maria Novella
    ‪3 min walk‬
  • Airport, Florence (FLR-Peretola)
    ‪15 min drive‬
VIP Access
Curated for quality and service, VIP Access stays consistently receive our highest guest ratings.
  • Expect exceptional service
  • Extra savings and perks for BONUS+ members
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Room options

View all photos for Superior Double or Twin Room

Superior Double or Twin Room | View from room

Superior Double or Twin Room

9.0 out of 10
Wonderful
(9 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed OR 2 Single Beds

View all photos for Economy Room, 1 Large Single Bed

Economy Room, 1 Large Single Bed | Minibar, in-room safe, desk, blackout curtains

Economy Room, 1 Large Single Bed

8.0 out of 10
Very good
(1 review)
  • 13 sq m
  • Sleeps 2
  • 1 Large Single Bed

View all photos for Queen Deluxe

Queen Deluxe | Minibar, in-room safe, desk, blackout curtains

Queen Deluxe

9.2 out of 10
Wonderful
(5 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed OR 1 Queen Bed and 1 Single Sofa Bed

View all photos for Suite

Suite | Minibar, in-room safe, desk, blackout curtains

Suite

8.8 out of 10
Excellent
(6 reviews)
  • 26 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 Queen Bed and 1 Double Sofa Bed OR 2 Large Single Beds and 1 Double Sofa Bed

View all photos for Suite, Terrace

Suite, Terrace | Minibar, in-room safe, desk, blackout curtains

Suite, Terrace

10.0 out of 10
Exceptional
(2 reviews)
  • City view
  • 50 sq m
  • 1 bedroom
  • Sleeps 6
  • 2 Queen Beds and 1 Double Sofa Bed

View all photos for Deluxe Room

Deluxe Room | Minibar, in-room safe, desk, blackout curtains

Deluxe Room

9.8 out of 10
Exceptional
(8 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed

View all photos for SUITE GIOCONDA

SUITE GIOCONDA | Minibar, in-room safe, desk, blackout curtains

SUITE GIOCONDA

10.0 out of 10
Exceptional
(1 review)
  • 25 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed and 1 Single Sofa Bed

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View from property
Hotel Santa Maria Novella
  • Breakfast included
  • Pet-friendly
  • Free Wi-Fi
  • Air-conditioning
4.8 out of 5, Exceptional, 1,006 reviews
The price is €210
includes taxes & fees
15 Mar - 16 Mar
Hotel Santa Maria Novella

About this property

The FRAME Hotel

This smoke-free hotel features a bar/lounge, a snack bar/deli and a coffee shop/cafe. WiFi in public areas is free. Other amenities include coffee/tea in a common area, concierge services and dry cleaning.
The FRAME Hotel offers 24 air-conditioned accommodations with minibars and espresso makers. 40-inch Smart televisions come with digital channels. Bathrooms include bathrobes, slippers, bidets and complimentary toiletries.

This Florence hotel provides complimentary wireless Internet access. Business-friendly amenities include desks, safes and telephones. Additionally, rooms include coffee/tea makers and a hairdryer. A nightly turndown service is provided and housekeeping is offered on a daily basis.

The recreational activities listed below are available either on-site or nearby; fees may apply.
Our customers tell us they can't get enough of The FRAME Hotel's great location. During your stay, you're just a quick walk from Basilica of Santa Maria Novella. Free WiFi in public areas, a bar and a coffee shop/cafe are available. This property offers pet-friendly amenities, such as food and water bowls.
  • Free WiFi
  • Grab something to eat at the coffee shop/cafe or stop for a drink at the bar/lounge
  • Buffet breakfast served daily for a fee
  • Services include dry cleaning/laundry, a concierge and tour or ticket assistance
  • Guests have great things to say about the location and the clean guestrooms
  • Steps from Piazza di Santa Maria Novella and 4 minutes on foot from Basilica of Santa Maria Novella
  • Airport shuttle service available for a fee
  • Cats and dogs welcome for a fee (restrictions apply)
  • Pet-friendly amenities are available, including food and water bowls
Along with a coffee shop/cafe, there's a snack bar/deli on site. You can enjoy a drink at the bar/lounge. WiFi is free in public spaces. An airport shuttle (available 24 hours) is available for a fee. A vending machine, multilingual staff, and tour/ticket assistance are also featured at the family-friendly The FRAME Hotel.

This 4-star Florence hotel is smoke free.

For a fee, guests can enjoy a buffet breakfast daily from 7:30 AM to 11:00 AM.
Room service (during limited hours) is available.
A hosted evening meal is available for a surcharge daily. Reservations are required.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Offsite parking available from 7:00 AM to midnight (EUR 30 per night)
  • 24-hour return airport shuttle on request for a surcharge
  • Onsite parking options include a garage

Food and drink

  • Daily buffet breakfast available 7:30 AM to 11:00 AM for a fee: EUR 20 for adults and EUR 10 for children
  • A bar/lounge
  • A coffee shop/cafe
  • Coffee and tea in common areas
  • Hosted evening meal available daily for a fee of EUR 30; reservation required
  • Snack bar/deli

Family friendly

  • In-room babysitting
  • Laundry facilities
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift (74 centimetre wide door)
  • Visual alarms in hallways
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible registration desk
  • Wheelchairs on site

More

  • Smoke-free property
  • Tuscan architecture

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Bidet
  • Dressing gowns
  • Free toiletries
  • Hair dryer
  • Slippers
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 40-inch smart TV with digital channels

Food and drink

  • Champagne service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Limited room service
  • Minibar

More

  • Air conditioning
  • Desk
  • Heating
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: midnight
Late check-in subject to availability
Minimum check-in age - 18

Check-out

Check-out before noon
Contactless check-out

Special check-in instructions

This property offers transfers from the airport (surcharges may apply); guests must contact the property with arrival details before travel, using the contact information on the booking confirmation
Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 24 hours before arrival using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools
Guests booked in Half Board rates receive set menu dinner for guests age 15 and older in the booking. Dinner is provided by the restaurant next door, served in the hotel. Dinner fees for children age 14 and younger are collected at the property.

Access methods

Staffed front desk

Pets

  • Pets: EUR 10 per pet, per night
  • Only dogs and cats are allowed
  • Maximum 1 pets
  • Food and water bowls are available
  • Restrictions apply
  • For more information, you can reach out to the property at the number on the booking confirmation
    • Service animals are exempt from fees.

Children and extra beds

  • Children are welcome.
  • Kids stay free! One child 6 years old or younger stays free when using existing bedding.
  • Rollaway/extra beds are not available.

Payment types at the property

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • A tax is imposed by the city: EUR 7.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for buffet breakfast: from approximately EUR 20 for adults and from EUR 10 for children
  • Airport shuttle fee: EUR 50 per person (one-way)
  • Airport shuttle fee per child: EUR 50 (one-way)
  • Nearby parking fee: EUR 30.00 per night (492 ft away; open 7:00 AM to midnight)
  • Pet fee: EUR 10 per pet, per night
  • Service animals are exempt from fees
  • Hosted evening meal: EUR 30

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and cash
Safety features at this property include a fire extinguisher, a smoke detector and a security system
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
The FRAME Hotel offers transfers from the airport (fees may apply). Please contact the property on the number on the booking confirmation with your arrival details prior to travel. To arrange for check-in, guests must contact the property at least 24 hours prior to arrival using the information on the booking confirmation. Guests must contact the property in advance for check-in information. Front desk staff will greet guests on arrival at the property.
Property Registration Number IT048017A19ICEWVFV
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

We should mention

  • All guests (including children) need to be present at check-in to show their government-issued photo ID or passport.
  • On-site cash transactions can't exceed EUR 5000, due to national regulations. For more details, please contact the property using information in the booking confirmation.
  • One child aged 6 years old or younger stays free in the same room as the parent or guardian when using existing bedding.
  • Registered guests are the only ones allowed to be in guestrooms.
  • To make arrangements to bring your pet, contact the property directly at the number on your booking confirmation (please see the Fees section for related charges).

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

FRAME Hotel Florence
FRAME Hotel Florence
FRAME Hotel
FRAME Florence
Hotel The FRAME Hotel Florence
Florence The FRAME Hotel Hotel
Hotel The FRAME Hotel
The FRAME Hotel Florence
FRAME
The FRAME Hotel Hotel
The FRAME Hotel Florence
The FRAME Hotel Hotel Florence

The FRAME Hotel Reviews

Reviews

9.6

Exceptional

Rating 10 - Excellent. 518 out of 623 reviews
Rating 8 - Good. 76 out of 623 reviews
Rating 6 - Okay. 16 out of 623 reviews
Rating 4 - Poor. 9 out of 623 reviews
Rating 2 - Terrible. 4 out of 623 reviews

9.8/10

Cleanliness

9.8/10

Staff & service

9.4/10

Amenities

9.6/10

Property conditions & facilities

Reviews

10/10 Excellent

Peggy, Daly City

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
The staff was extremely courteous and pleasant and let us check into our room early since it was available. The room was clean and modern - we booked the suite on the top floor...no complaints. The hotel was located in the best location even though it was along a fairly busy street, it was securely locked to guests only and it never felt unsafe. It was less than ten minute walk from the train station - ideal as we arrived by train from Rome. It was less than 10 minutes from the Duomo and literally right around the corner from high end shopping. I highly recommend.
Stayed 1 night in Nov 2025

10/10 Excellent

Rodney

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
The room was very nice and clean. We also enjoyed the breakfasts and nice service from all staff who went out of their way to recommend best restaurants nearby and best gelato shops. Great location in center of town close to all major sites.
Stayed 4 nights in Nov 2025

10/10 Excellent

Stephen

Liked: Cleanliness, staff & service, property conditions & facilities
Great stay!
Stayed 4 nights in Nov 2025

10/10 Excellent

Stephen

Stayed 5 nights in Nov 2025

10/10 Excellent

John

Travelled with family, Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
This hotel was amazing! We don't know where to start when it comes to say how much we loved this hotel! Right seconds away from the Duomo, it was breathtaking! The rooms were very clean and the clean service was phenomenal. The staff were very friendly and recommended the best places to visit and eat! Every single one of the front desk receptionist we met just made our experience at this place even more welcoming and enjoyable! thank you again Frame!! and we look forward to seeing you again!
Stayed 5 nights in Nov 2025

10/10 Excellent

Anastasia

Travelled with group
Liked: Cleanliness, staff & service, amenities
Clean room, lovely staff, great breakfast.
Stayed 1 night in Nov 2025

10/10 Excellent

Aaron

Liked: Cleanliness, staff & service, amenities
I rarely write reviews for anything unless something truly stands out, and The Frame hotel does. Fantastic guest service, particularly from the concierge who checked us in. He went above and beyond in showing hospitality, even going so far as to book a reservation for us at the last minute at a popular restaurant. Additionally, excellent accommodations in a perfect location. Very close to the duomo and the train station. Despite being in the center of everything, no outside noise could be heard. My only complaint was regarding the controls for the water in the shower/bath being needlessly confusing (some Myst puzzles are simpler). Overall an excellent hotel that I’m excited to stay at the next time I’m in Florence, and the staff are incredible and helped make our trip perfect.
Stayed 2 nights in Nov 2025

10/10 Excellent

Gary Lee

Liked: Cleanliness, amenities, property conditions & facilities
Very clean room, comfortable bed, high ceiling in the sitting area and bedroom.
Stayed 5 nights in Nov 2025

10/10 Excellent

Isabel

Liked: Cleanliness, staff & service, amenities
Lovely and quaint hotel for our quick overnight in Florence.
Stayed 1 night in Nov 2025

10/10 Excellent

Kevin

Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Had a great experience at the Frame hotel, located conveniently in the heart of Florence. The hotel staff Daniel was wonderful and made our stay better than we imagined. We liked our room and the amenities. Very clean and the refreshments on floor 2 were appreciated. I would stay here again! I only wish the WiFi was a little more reliable.
Stayed 4 nights in Oct 2025

6/10 Okay

Emil

Stayed 1 night in Nov 2025

10/10 Excellent

María t.

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Only thing that wasn’t exemplary was getting into the shower. Was a bit problematic because door open towards the inside not to the outside. Was a little issue that could be fixed by fixing the shower door Opening. It was otherwise fabulous, and super clean, and as pictured. Free water and easy access was much appreciated. Loved it! Thank you!
Stayed 4 nights in Oct 2025

10/10 Excellent

Federico

Liked: Cleanliness, property conditions & facilities
Great hotel
Stayed 2 nights in Oct 2025

2/10 Terrible

Keith

Stayed 1 night in Oct 2025

10/10 Excellent

Deborah

Travelled with group
Liked: Amenities
Did not eat breakfast at the hotel
Stayed 2 nights in Oct 2025

10/10 Excellent

Christian

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Nice room. Hard to plug my hdmi into the tv
Stayed 3 nights in Oct 2025

10/10 Excellent

Amir

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The staff were polite and friendly. The lady running the breakfast room is very sweet and made sure we were well-caffeinated before we went out for the day. Rooms are clean and modern. Fantastic experience overall!
Stayed 2 nights in Oct 2025

10/10 Excellent

Nicole

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Wonderful location and hotel!

The room was very nice for our family in terms of space. 2 levels. Rooms were clean. Carpet upstairs could benefit from replacement but temperature controls, terrace and large shower upstairs were really terrific. The breakfast is wonderful. Lots of options and very friendly staff. We were able to check in early which was so very appreciated. The location is amazingly close to everything. We were able to walk to everything including the train station. We will definitely stay here again.
Stayed 2 nights in Oct 2025

10/10 Excellent

Maaz

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We arrived a little early and our room was ready ahead of time. It was small as expected but very clean and functional. The standouts of our stay was the location as we could walk to all the places we wanted to check out. The second aspect was the exceptional staff that made several great recommendation and even called a restaurant on our behalf to make dinner reservation. Overall a very enjoyable stay and we would highly recommend it to anyone visiting.
Stayed 3 nights in Oct 2025

10/10 Excellent

Barry

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great staff, location for first time visitors is perfect. Walking distance to history.
Stayed 3 nights in Sep 2025

10/10 Excellent

Jennifer

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Amazing stay and very walkable to places! Highly recommended.
Stayed 3 nights in Oct 2025

10/10 Excellent

Klarc

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Oct 2025

10/10 Excellent

Barry

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful Hotel central location to Florence.
Stayed 2 nights in Oct 2025

10/10 Excellent

Renee

Liked: Cleanliness, staff & service, property conditions & facilities
Clean room
Stayed 2 nights in Oct 2025

8/10 Good

Danielle

Travelled with family, Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff at reception very helpful and eager to assist. Rooms are very small but beautiful and comfortable.
Stayed 2 nights in Oct 2025