We stayed here for a week in July. The location is perfect, very near to just about everything in Alicante (beach, sights, transport etc). We arrived around 11am and got a room right away, which was a nice surprise. Also they were helpful storing our luggage on the day of departure. We got a non-smoking room in the first floor, so the noise coming thru the windows was a downside. You'll hear it even if you're a good sleeper. Breakfast was not too great, basic-level things available but personally I would have liked some salad leaves, cucumber etc. Room itself was smallish, but big enough for the two of us. Many TV-channels for free. Free wifi worked in our room, which was nice. Pretty good value for the money. Air conditioning / fan was totally silent but yet powerful enough even in July.