Well, cheap maybe but what do you get. Absolutely nothing. Rooms have beds, basically on the floor. Rooms have table/seat, but hard to use in both meanings simultaneously. WC... This is a joke. Glass corner, and you can see between glasses the rest of the room and the voices you make... Well, can be heard... Not even paper roll holder... Breakfast not available. 3 days without a room cleaning. No windows. This is definitely max 2 star hotel and maybe a hostel would be closer. Only thing this place can offer is a place to sleep.
That said. Good things are. Location is great, easy to go to airport (Piccadilly line). Beds are quite good if you don't mind sleeping in the floor. Rooms are dark, because no windows. No street noise.