The location is a 10 minute walk or less from the London Eye, several Hop On/Off bus stop, river tour boats and 12 minutes from Big Ben. Area is safe, a 24 hour supermarket about 50 steps from the entrance, which was Awesome, specially since our room was equipped with a small kitchenette (stove top, Pans, microwave, dishwasher, coffee maker, utensils, etc). Waterloo Train Station is 15-18 minute walk. Receptionists were all very friendly, helped me pre-order taxis for early rides, and the breakfast buffet was DELICIOUS 😋 I recommend this hotel anytime.