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Hotel Chequamegon, BW Signature Collection

3.0 star property

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Photo gallery for Hotel Chequamegon, BW Signature Collection

Terrace/patio
Exterior
Fireplace
Indoor pool
Free daily continental breakfast

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Pool
  • Free Wi-Fi
  • Air-conditioning

Explore the area

View in a map
101 Lake Shore Dr W, Ashland, WI, 54806
  • Place, Ashland Mural Walk
    ‪2 min walk‬
  • Place, Soo Line Locomotive 950
    ‪5 min walk‬
  • Place, Ashland Historical Museum
    ‪6 min walk‬

Room options

View all photos for Lake View 1 King Bed

A hotel room with a large bed, a desk with a lamp, a chair, a TV, and a window with curtains.

Lake View 1 King Bed

  • Sleeps 2
  • Free Wi-Fi

View all photos for 2 Queen Beds, Non-Smoking, City View, Microwave And Refrigerator, Work Desk, Continental Breakfast

A hotel room with two beds, a sofa, a television, and a ceiling fan.

2 Queen Beds, Non-Smoking, City View, Microwave And Refrigerator, Work Desk, Continental Breakfast

  • Sleeps 4
  • Free Wi-Fi

View all photos for 1 Queen Bed, Non-Smoking, Lake View, Work Desk, Microwave And Refrigerator, Continental Breakfast

A hotel room with a bed, a desk, a chair, a television, a dresser, and a large mirror.

1 Queen Bed, Non-Smoking, Lake View, Work Desk, Microwave And Refrigerator, Continental Breakfast

  • Sleeps 2
  • Free Wi-Fi

View all photos for Suite, 1 King Bed, Non Smoking, Kitchen (Full Kitchen)

Desk, laptop workspace, blackout curtains, iron/ironing board

Suite, 1 King Bed, Non Smoking, Kitchen (Full Kitchen)

7.4 out of 10
Good
(3 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, City View

A hotel room with two beds, a desk, a chair, a lamp, and a television.

Standard Room, 2 Queen Beds, Refrigerator & Microwave, City View

10.0 out of 10
Exceptional
(4 reviews)
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free Wi-Fi

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View | Desk, laptop workspace, blackout curtains, iron/ironing board

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View

10.0 out of 10
Exceptional
(2 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Standard Room, 1 Queen Bed, Refrigerator & Microwave, Lake View

Desk, laptop workspace, blackout curtains, iron/ironing board

Standard Room, 1 Queen Bed, Refrigerator & Microwave, Lake View

  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free Wi-Fi

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View (with Sofabed)

Combined shower/bathtub, free toiletries, hair dryer, towels

Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View (with Sofabed)

  • 1 bedroom
  • Sleeps 6
  • 2 Queen Beds
  • Free Wi-Fi

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, City View

Desk, laptop workspace, blackout curtains, iron/ironing board

Standard Room, 1 King Bed, Refrigerator & Microwave, City View

10.0 out of 10
Exceptional
(2 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Standard Room, 1 Queen Bed, Refrigerator & Microwave, City View

Desk, laptop workspace, blackout curtains, iron/ironing board

Standard Room, 1 Queen Bed, Refrigerator & Microwave, City View

10.0 out of 10
Exceptional
(5 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free Wi-Fi

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View

A hotel room with two beds, a desk, a chair, a lamp, and a television.

Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View

9.6 out of 10
Exceptional
(9 reviews)
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free Wi-Fi

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View (with Sofabed)

Desk, laptop workspace, blackout curtains, iron/ironing board

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View (with Sofabed)

7.2 out of 10
Good
(5 reviews)
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed
  • Free Wi-Fi

View all photos for Standard Room, 1 King Bed, Accessible, Bathtub

Combined shower/bathtub, free toiletries, hair dryer, towels

Standard Room, 1 King Bed, Accessible, Bathtub

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Suite, 1 King Bed, Kitchen, Lake View (Full Kitchen)

A hotel room with a bed, a desk, a television, and a mirror.

Suite, 1 King Bed, Kitchen, Lake View (Full Kitchen)

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

Suite, 1 Queen Bed, Non Smoking, City View (with Sofabed)

  • 1 bedroom
  • Sleeps 4
  • 1 Queen Bed
  • Free Wi-Fi

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About this property

Hotel Chequamegon, BW Signature Collection

Along with an indoor pool, this smoke-free hotel has a restaurant and a fitness centre. Free continental breakfast, free WiFi in public areas and free self parking are also provided. Other amenities include a bar/lounge, a business centre and conference space.
Hotel Chequamegon, BW Signature Collection offers 65 air-conditioned accommodations with coffee/tea makers and a hairdryer. LCD televisions come with premium cable channels. Fridges and microwaves are provided. Bathrooms include a combined bath/shower unit and complimentary toiletries.

Guests can surf the web using complimentary wired and wireless Internet access. Business-friendly amenities include desks and telephones; free local calls are provided (restrictions may apply). Additionally, rooms include an iron/ironing board and blackout curtains. Housekeeping is provided on a daily basis.

Recreational amenities at the hotel include an indoor pool and a fitness centre.

The recreational activities listed below are available either on-site or nearby; fees may apply.

Our customers tell us that they can't get enough of the helpful staff at Hotel Chequamegon, BW Signature Collection. During your stay, you're just a quick walk from Lake Superior. Free breakfast, free WiFi in public areas and free self-parking are available.
  • Free continental breakfast served daily
  • Free WiFi and wired Internet
  • Free self-parking and Motorhome/coach/lorry parking
  • Enjoy American cuisine while dining at The Landing
  • Take a swim in the indoor pool
  • Amenities include a business centre, a meeting room and conference space
  • On-site recreation includes a gym
  • Just a 3-minute walk from Lake Superior and 2 minutes on foot from Ashland Mural Walk
Hotel Chequamegon, BW Signature Collection offers its guests an indoor pool and a fitness centre. There's a restaurant on site. You can enjoy a drink at the bar/lounge. Free breakfast is available daily. A computer station is on site, and both WiFi and wired Internet are free in public spaces.

Business amenities include a business centre and a meeting room. A terrace, a vending machine, and a garden are also featured at the business-friendly Hotel Chequamegon, BW Signature Collection. Free self parking is available.

This 3-star Ashland hotel is smoke free.

Guests are served a free continental breakfast daily.
The Landing – This restaurant specialises in American cuisine and serves lunch and dinner. Guests can order drinks at the bar and enjoy al fresco dining (weather permitting).
Room service (during limited hours) is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • Free self parking on site
  • Free RV/bus/lorry parking on site
  • Limited on-site self parking
  • Wheelchair-accessible parking available

Food and drink

  • Free continental breakfast available daily
  • A bar/lounge
  • A restaurant

Restaurants on site

  • The Landing

Things to do

  • Gym
  • Indoor pool

Family friendly

  • In-room microwave
  • In-room refrigerator
  • Indoor pool
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Vending machine

Guest services

  • Housekeeping (daily)
  • Wedding services

Business services

  • Business centre
  • Computer station
  • Conference space
  • Meeting room

Outdoors

  • Garden
  • On a lake
  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Handrails in stairways
  • Lift
  • Pool hoist on site
  • Stair-free path to entrance
  • Visual alarms in hallways
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business centre
  • Wheelchair-accessible lounge
  • Wheelchair-accessible parking
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible pool
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • Banquet hall
  • Fireplace in lobby
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Shower/bathtub combination
  • Towels provided

Entertainment

  • LCD TV with premium cable channels

Food and drink

  • Coffee/tea maker
  • Limited room service
  • Microwave
  • Refrigerator

More

  • Air conditioning
  • Desk
  • Free local calls
  • Iron/ironing board
  • Laptop workspace
  • Phone

Policies

Check-in

Check-in start time: 3 PM; check-in end time: 4:00 AM
Late check-in subject to availability
Minimum check-in age - 21

Check-out

Check-out before 11 AM
Contactless check-out

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for USD 10.0 per night.
  • Cots (infant beds) are not available.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Rollaway bed fee: USD 10.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards, debit cards and cash
Safety features at this property include a fire extinguisher
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

Property is also known as

Best Western Chequamegon
Best Western Chequamegon Ashland
Best Western Hotel Chequamegon
Best Western Hotel Chequamegon Ashland
Chequamegon Hotel Ashland
Best The Chequamegon Ashland
Best Western The Hotel Chequamegon Hotel
Best Western The Hotel Chequamegon Ashland
Best Western The Hotel Chequamegon Hotel Ashland

Hotel Chequamegon, BW Signature Collection Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 525 out of 1001 reviews
Rating 8 - Good. 291 out of 1001 reviews
Rating 6 - Okay. 108 out of 1001 reviews
Rating 4 - Poor. 47 out of 1001 reviews
Rating 2 - Terrible. 30 out of 1001 reviews

8.8/10

Cleanliness

8.8/10

Staff & service

8.2/10

Amenities

8.4/10

Property conditions & facilities

Reviews

Verified

10/10 Excellent

Vicky

Liked: Cleanliness, amenities, property conditions & facilities
Spotless rooms…spacious Great view Friendly staff
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Mickie

Liked: Cleanliness, amenities, property conditions & facilities
I loved this place, perfect combination of modern and old charm. The room was huge and comfortable with a great view of frozen Lake Superior.
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Edgar

Liked: Cleanliness
Parking was good. We didn’t need ac but the fan was adequate.
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Glen

Liked: Cleanliness, amenities, property conditions & facilities
This is just a unique, beautiful place in a lovely location. The room was nice, staff was friendly, and our dinner in the restaurant was memorable.
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Richard

Liked: Cleanliness, amenities, property conditions & facilities
Matt at the front desk made us feel welcome after a long trip!
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Soumaya

Liked: Cleanliness, amenities, property conditions & facilities
Excellent, nice and clean 🌷
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Tim

Liked: Cleanliness
Yes
Stayed 3 nights in Mar 2026
Verified

10/10 Excellent

Gina

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean rooms. Good variety of breakfast options.
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Connie

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Easy check in, friendly staff even with the construction.
Stayed 1 night in Sep 2025
Verified

6/10 Okay

Kimberly

Liked: Staff & service
The room was ok but i requested and approved for a lakeside room. I didn't get a lakeside room ! There was loud banging all night, i put my luggage against the door because i was afraid!
Stayed 2 nights in Feb 2026
Verified

10/10 Excellent

Craig

Liked: Cleanliness, amenities, property conditions & facilities
It's a beautiful historic building on Lake Superior, but you wouldn't know the building is old by the updates in the room. Everything was clean, comfortable and in good condition. Baseboard heat eliminated the loud blowing noise from a wall-mount unit such as those in most hotels. Breakfast had great selection and overall quality, but should have been warmer.
Stayed 1 night in Feb 2026
Verified

6/10 Okay

Nathaniel

Liked: Cleanliness, staff & service, room comfort
Disliked: Property conditions & facilities
Overall decent stay. Good service but breakfast has issues with wafflemaker so limited items to eat the mornings we stayed
Stayed 2 nights in Oct 2025
Verified

10/10 Excellent

Elizabeth

Liked: Cleanliness, amenities, property conditions & facilities
Welcoming staff, lovely room, excellent location
Stayed 1 night in Jun 2025
Verified

8/10 Good

William

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great place to stay
Stayed 3 nights in Jul 2024
Verified

10/10 Excellent

Kathleen

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Nice place on Lake. We stay here every time we come to area.
Stayed 2 nights in Jul 2025
Verified

10/10 Excellent

cassandra

Liked: Cleanliness, amenities, property conditions & facilities
It was a cute property that had a historic feel. We really enjoyed our stay there.
Stayed 2 nights in Jun 2025
Verified

10/10 Excellent

Damian

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The view was amazing and the building had great character
Stayed 1 night in Aug 2025
Verified

8/10 Good

Mark

Liked: Cleanliness, staff & service
Nice location on the water. Easy in and out. Decent breakfast choices.
Stayed 2 nights in Sep 2025
Verified

10/10 Excellent

bryan

Liked: Cleanliness, staff & service, property conditions & facilities
Really nice hotel! Comfortable beds. Great view of Lake Superior
Stayed 1 night in Jul 2025
Verified

10/10 Excellent

Mariam

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful property
Stayed 2 nights in Jul 2025
Verified

10/10 Excellent

Kathy

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is a great hotel. I’ve stayed here multiple times over the years and always enjoy the stay. The hotel is in a great location-overlooking Lake Superior with lots of parking, nice amenities, wonderful staff and walking distance to downtown Ashland (good restaurants, stores and entertainment). I love the history of the place and with the updates it’s even more comfortable. My only complaint, ever, has been with other guests. This trip there were young children chasing each other through the halls with no adult supervision until after 11 pm. The last trip was several rooms of very intoxicated and loud adults who didn’t settle down until quite late. Both of these stays were on weekends so you might find it more relaxing from Sunday to Thursday. I’ll still go back, but less often than I would like I think.
Stayed 1 night in Mar 2026
Verified

8/10 Good

Brenda

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Room with a view

Pleasant stay. Stayed in a room with a king size bed & sofa with a view of the lake.
Stayed 2 nights in Aug 2025
Verified

8/10 Good

Jordan

Liked: Cleanliness, staff & service, property conditions & facilities
Hotel and breakfast were nice. The attached restaurant was very slow.
Stayed 1 night in Aug 2025
Verified

10/10 Excellent

Kathy

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It is a great hotel with amazing views of the bay from your window. Balcony and outside seating to enjoy the boats and to enjoy a meal or drinks. The best breakfast above and beyond other hotels.
Stayed 2 nights in Aug 2025
Verified

10/10 Excellent

Nancy Ann

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful hotel excellent staff.
Stayed 2 nights in Jul 2024

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