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Bournemouth East Cliff Hotel, Sure Hotel Collection by BW

3.0 star property

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Photo gallery for Bournemouth East Cliff Hotel, Sure Hotel Collection by BW

Balcony
Lobby
Property grounds
On the beach
Balcony

Reviews

7.4 out of 10
Good

Popular amenities

  • Bar
  • Room service
  • 24/7 front desk
  • Parking available
  • Pet-friendly

Explore the area

View in a map
East Overcliff Drive, Bournemouth, England, BH1 3AN
  • Place, Bournemouth Beach
    ‪3 min walk‬
  • Place, Bournemouth Pavillion Theatre
    ‪12 min walk‬
  • Place, Bournemouth International Centre
    ‪15 min walk‬
  • Airport, Southampton (SOU)
    ‪45 min drive‬

Room options

View all photos for Family Room, Multiple Beds, Non Smoking

Terrace/patio

Family Room, Multiple Beds, Non Smoking

7.2 out of 10
Good
(13 reviews)
  • 25 sq m
  • Sleeps 4
  • 1 Double Bed and 1 Single Bed

View all photos for Standard Room, 1 Single Bed, Non Smoking

Premium bedding, desk, iron/ironing board, travel cot

Standard Room, 1 Single Bed, Non Smoking

8.8 out of 10
Excellent
(3 reviews)
  • 14 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Premium bedding, desk, iron/ironing board, travel cot

Standard Room, 1 Double Bed, Non Smoking

8.6 out of 10
Excellent
(24 reviews)
  • 14 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Premium bedding, desk, iron/ironing board, travel cot

Executive Room, 1 Double Bed, Non Smoking

7.0 out of 10
Good
(2 reviews)
  • 13 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Superior Room, 1 Double Bed, Non Smoking

Premium bedding, desk, iron/ironing board, travel cot

Superior Room, 1 Double Bed, Non Smoking

8.0 out of 10
Very good
(2 reviews)
  • 13 sq m
  • Sleeps 2
  • 1 Double Bed

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About this property

Bournemouth East Cliff Hotel, Sure Hotel Collection by BW

Beachfront hotel with 24-hour front desk and restaurant
A restaurant, a bar/lounge and a snack bar/deli are available at this smoke-free hotel. WiFi in public areas is free. Other amenities include self parking, conference space and concierge services.
Bournemouth East Cliff Hotel, Sure Hotel Collection by BW offers 67 accommodations, which are accessible via exterior corridors and feature coffee/tea makers and a hairdryer. Beds feature premium bedding. LCD televisions come with satellite channels.

Bathrooms include a combined bath/shower unit and complimentary toiletries. This Bournemouth hotel provides complimentary wireless Internet access. Housekeeping is offered on a daily basis and an iron/ironing board can be requested.

The recreational activities listed below are available either on-site or nearby; fees may apply.
Our customers tell us that they can't get enough of the helpful staff at Bournemouth East Cliff Hotel, Sure Hotel Collection by BW. During your stay, you're just a quick walk from Bournemouth Beach. Features include free WiFi in public areas, plus a restaurant and a bar. This property offers pet-friendly amenities, such as food and water bowls.
  • Free WiFi
  • Grab something to eat at the restaurant or stop for a drink at the bar/lounge
  • English breakfast served daily for a fee
  • Self-parking available for a fee
  • Take a swim in the outdoor pool
  • Services include dry cleaning/laundry, a concierge and a porter
  • Within a 15-minute walk of Bournemouth Beach and Bournemouth Pier
  • Cats and dogs welcome for a fee
  • Pet-friendly amenities are available, including food and water bowls
Along with a restaurant, there's a snack bar/deli on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi. Event space at this hotel measures 295 square feet (27 square metres) and includes conference space. Bournemouth East Cliff Hotel, Sure Hotel Collection by BW also features a terrace, a garden, and concierge services. For a fee, parking is available. You'll have access to the indoor pool, outdoor pool, and health club at a partner property.

This 3-star Bournemouth hotel is smoke free.

For a fee, guests can enjoy English breakfast on weekdays from 7:30 AM to 10:00 AM and at the weekend from 8:00 AM to 10:30 AM.
Bournemouth East Cliff Hotel, Sure Hotel Collection by BW has a restaurant on site.
Room service is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Parking on site (GBP 20 per day)

Food and drink

  • English breakfast available for a fee 7:30 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 14.95 per person
  • A bar/lounge
  • A restaurant
  • Snack bar/deli

Things to do

  • Indoor pool (guest access)
  • Outdoor pool (guest access)

Family friendly

  • Access to nearby indoor pool
  • Access to nearby outdoor pool
  • Free rollaway/extra bed
  • Laundry facilities
  • Snack bar/deli
  • Travel cot

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Porter/bellhop
  • Wedding services

Business services

  • 295 square feet of conference space
  • 5 meeting rooms

Outdoors

  • Garden
  • On the beach
  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • 7 steps to reach entrance
  • Assistive listening devices
  • Lever door handles
  • Upper floors accessible by stairs only
  • Vibrating pillow alarm
  • Well-lit path to entrance

More

  • 1 building
  • 4 floors
  • Ballroom
  • Banquet hall
  • Built in 1930
  • Smoke-free property

Room amenities

Bedroom

  • Free rollaway/extra bed
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower
  • Shower/bathtub combination
  • Towels provided

Entertainment

  • LCD TV with satellite channels

Food and drink

  • Coffee/tea maker
  • Electric kettle
  • Room service

More

  • Access via exterior corridors
  • Desk
  • Heating
  • Iron/ironing board on request

Policies

Check-in

Check-in start time: 4:00 PM; check-in end time: anytime
Early check-in subject to availability
Early check-in fee: GBP 15.00
Contactless check-in and check-out are available
Minimum check-in age - 18

Check-out

Check-out before 11:00 AM
Contactless check-out
Late check-out subject to availability
Late check-out fee: GBP 15.00

Special check-in instructions

Front desk staff will greet guests on arrival at the property
For any questions, please contact the property using the information on the booking confirmation

Access methods

Staffed front desk

Pets

  • Pets: GBP 25.00 per pet, per night
  • Only dogs and cats are allowed
  • Maximum 1 (weight limit: 18 lb per pet)
  • Food and water bowls are available
    • Service animals are exempt from fees.

Children and extra beds

  • Children are welcome.
  • Kids stay free! Children 5 years old and younger stay free when using existing bedding.
  • Free rollaway/extra beds!
  • Cots (infant beds) are not available.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for English breakfast: from approximately GBP 14.95 per person
  • Self-parking fee: GBP 20 per day
  • Pet fee: GBP 25.00 per pet, per night
  • Service animals are exempt from fees
  • Early check-in fee: GBP 15.00 (subject to availability)
  • Late check-out fee: GBP 15.00 (subject to availability)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
This property reserves the right to pre-authorise the guest's credit card prior to arrival.
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
Front desk staff will greet guests on arrival at the property. For any questions, please contact the property using the information on the booking confirmation.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

We should mention

  • Children aged 5 years old and younger stay free in the same room as the parent or guardian when using existing bedding.

Property is also known as

Bournemouth East Cliff
Bournemouth East Cliff Court
Menzies Hotels Bournemouth East Cliff Court
Menzies Hotels Cliff Court
Menzies Hotels Cliff Court Hotel
Menzies Hotels Cliff Court Hotel Bournemouth East
Hallmark Hotel Bournemouth East Cliff
Hallmark Bournemouth East Cliff
Menzies East Cliff Court Bournemouth Hotel Bournemouth
Hallmark Hotel Bournemouth East Cliff
S. Bournemouth East Cliff Opco Limited
Bournemouth East Cliff Sure Hotel Collection by Best Western
Bournemouth East Cliff Hotel, Sure Hotel Collection by BW Hotel

Bournemouth East Cliff Hotel, Sure Hotel Collection by BW Reviews

Reviews

7.4

Good

Rating 10 - Excellent. 256 out of 1001 reviews
Rating 8 - Good. 383 out of 1001 reviews
Rating 6 - Okay. 177 out of 1001 reviews
Rating 4 - Poor. 103 out of 1001 reviews
Rating 2 - Terrible. 82 out of 1001 reviews

8.0/10

Cleanliness

8.0/10

Staff & service

6.8/10

Amenities

6.8/10

Property conditions & facilities

7.0/10

Eco-friendliness

Reviews

2/10 Terrible

Shirin

Travelled with family, Travelled with family and small children, Travelled with partner, Travelled with group
Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
I won’t be staying here again , the rooms are filthy the staff are not very friendly or helpful I couldn’t even begin to tell you how dirty the bathroom was the dust and dirt and cobwebs just awful, furniture falling apart on its last legs bathroom dated and dirty carpets stained curtains caked in dust they gave us a cheap tower fan in the middle of summer it was just terrible
Stayed 1 night in Aug 2025

6/10 Okay

Karen

Travelled with family and small children
Disliked: Amenities
All the staff were very helpful and went out off there way to help us
Stayed 3 nights in Aug 2025

10/10 Excellent

C B

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Enjoyable stay

What I had expected
Stayed 3 nights in Aug 2025

6/10 Okay

Alan

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

slow check in & high parking charge

Check in was slow and limited options for food. Most annoying was told parking was available at the premises and on check in advised parking was managed by local council and cost £20 to park. Unimpressed.
Stayed 1 night in Aug 2025

10/10 Excellent

Anne

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

100

it’s wonderful place to stay and staff are amazing especially jamal he was wonderful and make us feel like home
Stayed 3 nights in Jul 2025

8/10 Good

Neil

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Stayed here for 4 nights in Family Room, 2 Adults and 2 kids. Room was adequate for our needs. Kids said sofa bed was comfortable. Upon request, we (my daughter and I) had the king-size bed split into two singles. Bedding and towels were all nice and clean. View from window, which only partly opened for safety reasons, was of the fire escape at back of hotel, only real aspect we didn't like. Bathroom was totally functional with very good rainfall shower and nice hot water. Buffet breakfast was very good and liked very much by the kids. The balcony by reception/bar offers great views over the bay and is nice to sit out on in the evening with a drink etc. Short walk to town, even shorter to start of zig-zag down to beach. Staff were very pleasant and helpful which made everything enjoyable. Lift to upper floors too. All in all, we thoroughly enjoyed our stay at the East Cliff Hotel. Would recommend it, if on a budget, and will certainly stay here again.
Stayed 4 nights in Jul 2025

6/10 Okay

Caroline

Travelled with group
Liked: Staff & service
Stayed 1 night in Jul 2025

10/10 Excellent

paul

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 6 nights in Jul 2025

10/10 Excellent

varun

Stayed 1 night in Jul 2025

4/10 Poor

Paul

Travelled with partner
Disliked: Amenities, property conditions & facilities
Good beds disappointed at no pool looks like not been used for years but not told about it on booking my stay yes we were offerered another pool at Carlton but it was always buzzy Bar facilities terrible no coffee machine I could go on a lot more very bad re view I think by more than me
Stayed 10 nights in Jul 2025

6/10 Okay

Diana

Unfortunately I chose a single room which was rather small. It just happened to be a heatwave when I arrived so the room was very hot and If I could have had an update I would have done. But the hotel is in a great position on the cliffs and walking into the town centre.
Stayed 7 nights in Jul 2025

4/10 Poor

Willard

Disliked: Property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

10/10 Excellent

Steven

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff where friendly and helpful
Stayed 3 nights in Jul 2025

4/10 Poor

Fatima

Travelled with family and small children
Disliked: Cleanliness, amenities, property conditions & facilities
The only word that comes to mind is decrepit. From the outside the paint is peeling and it looks bad. The lobby area is really nice but our room was in a terrible state. The carpet was ripped and stained. Cracks in the ceiling, stained toilet seat (it wasn’t pee stains leftover just some sort of stains that wouldn’t come off). Overall a very shabby hotel and I wouldn’t recommend it nor stay there again. I only stayed there for a night but for a longer stay pick something nicer. It is however very close to the beach which is why I picked it so that’s a plus point for it.
Stayed 1 night in Jul 2025

8/10 Good

Jamie

Travelled with family
Liked: Cleanliness, staff & service, room comfort

Excellent value and comfortable

Our room had 2 bedrooms and felt really comfortable with our children. Close to beach and train station and nice view from window. We had a comfortable stay. The only downside was the carpet and decor is a bit run down and the shower was weak. I thought it was excellent value for money and we enjoyed our stay.
Stayed 3 nights in Jul 2025

6/10 Okay

Nafeesa

Liked: Staff & service
Stayed 2 nights in Jul 2025

2/10 Terrible

David

Travelled with family
Liked: Cleanliness, staff & service
I can’t believe the room haven’t got windows or air conditioning, the fire door exit on the room , because to oled window can’t open , when I wake up I was have very bad headache because no windows available ,
Stayed 1 night in Jul 2025

10/10 Excellent

Danielle

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

8/10 Good

Gwen

Stayed 4 nights in Jul 2025

8/10 Good

J

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

8/10 Good

Ben

Liked: Cleanliness, property conditions & facilities
Stayed 1 night in Jul 2025

10/10 Excellent

Darrell

Liked: Cleanliness, amenities, property conditions & facilities
Great staff
Stayed 2 nights in Jul 2025

8/10 Good

hardeep

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Jul 2025

8/10 Good

Kwasi

Liked: Cleanliness, amenities, property conditions & facilities
Very serine atmosphere
Stayed 2 nights in Jun 2025

8/10 Good

Celia

Travelled with partner
We found East Cliff hotel to be as expected for a BW 3* - a little worn around the edges and old fashioned decor. Although nondescript in colour and furniture, our room was very spacious and spotlessly clean (3rd floor sea view) as was the bathroom. We opted out of breakfast (extra £15) as we prefer not to be constrained by set times and it was easy enough to find coffee etc 10-15 minutes downhill walk away on the pier prom. We appreciated the free drinks offer in lieu of any housekeeping. It was easy to access the pool next door at the Carlton but it got crowded early on. The staff make this hotel - thanks to Jamol in particular for pleasant, efficient, patient and helpful service. East Cliff is in a good position for reaching the beach but remember there is an uphill climb back or a taxi ride of £6-8 depending where you leave from in town. It is also in walkable distance from the train station or £6-7 by taxi.
Stayed 4 nights in Jun 2025