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The Trade, Autograph Collection

4.0 star property

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Relax in a stylish room with a balcony offering a city view, a seating area, and a cozy fire feature.
Established in 2023, this modern building features a prominent sign and large glass windows.
Relax in style with a drink at the hotel's modern bar, featuring a selection of spirits and comfortable seating.
Meetings take place in this spacious room with a large table and comfortable seating for all.
Relax in a spacious lobby with sofas and armchairs, enjoy city views and host events in the dedicated 'Fancy Forum' area.

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Bar
  • Housekeeping
  • Pet-friendly
  • 24/7 front desk

Explore the area

Map
420 West Juneau Avenue, Milwaukee, WI, 53203
  • Fiserv Forum
    ‪2 min walk‬
  • Baird Center
    ‪9 min walk‬
  • Harley-Davidson Museum
    ‪3 min drive‬
  • Milwaukee, WI (MKE-General Mitchell Intl.)
    ‪13 min drive‬

Room options

View all photos for Room, 1 King Bed

Room, 1 King Bed | 1 bedroom, in-room safe, laptop workspace, blackout curtains

Room, 1 King Bed

10.0 out of 10
Exceptional
(1 review)
  • 29 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Studio Suite, 1 King Bed

Studio Suite, 1 King Bed | 1 bedroom, in-room safe, laptop workspace, blackout curtains

Studio Suite, 1 King Bed

10.0 out of 10
Exceptional
(2 reviews)
  • 51 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Suite, 1 Bedroom, Balcony

Suite, 1 Bedroom, Balcony | 1 bedroom, in-room safe, laptop workspace, blackout curtains

Suite, 1 Bedroom, Balcony

  • 97 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

1 bedroom, in-room safe, laptop workspace, blackout curtains

Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

  • 29 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

1 bedroom, in-room safe, laptop workspace, blackout curtains

Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

  • 33 sq m
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

1 bedroom, in-room safe, laptop workspace, blackout curtains

Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

  • 29 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 1 King Bed

1 bedroom, in-room safe, laptop workspace, blackout curtains

Room, 1 King Bed

9.6 out of 10
Exceptional
(15 reviews)
  • 29 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

1 bedroom, in-room safe, laptop workspace, blackout curtains

Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

8.8 out of 10
Excellent
(3 reviews)
  • 33 sq m
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 2 Queen Beds

Room, 2 Queen Beds | 1 bedroom, in-room safe, laptop workspace, blackout curtains

Room, 2 Queen Beds

9.8 out of 10
Exceptional
(20 reviews)
  • 33 sq m
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 2 Queen Beds

Room, 2 Queen Beds | 1 bedroom, in-room safe, laptop workspace, blackout curtains

Room, 2 Queen Beds

10.0 out of 10
Exceptional
(2 reviews)
  • 33 sq m
  • Sleeps 4
  • 2 Queen Beds

View all photos for Suite, 1 Bedroom

Suite, 1 Bedroom | 1 bedroom, in-room safe, laptop workspace, blackout curtains

Suite, 1 Bedroom

10.0 out of 10
Exceptional
(1 review)
  • 110 sq m
  • Sleeps 3
  • 1 King Bed and 1 Double Sofa Bed

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About this property

The Trade, Autograph Collection

Hotel with 3 restaurants, steps from Fiserv Forum
3 restaurants, 3 bars/lounges and valet parking are available at this smoke-free hotel. WiFi in public areas is free. Additionally, a 24-hour front desk, wedding services and a banquet hall are on-site. Housekeeping is available on request.
The Trade, Autograph Collection offers 207 air-conditioned accommodations with espresso makers and a safe. 65-inch flat-screen televisions come with digital channels.

Bathrooms include a shower, bathrobes and hairdryers. This Milwaukee hotel provides complimentary wireless Internet access, with a speed of 25+ Mbps. Change of towels and change of bedsheets can be requested. Housekeeping is provided on a daily basis.

Our customers tell us that they can't get enough of the helpful staff at The Trade, Autograph Collection. During your stay, you're just a quick walk from Fiserv Forum. You'll find features such as free WiFi in public areas, plus 3 restaurants and 3 bars.
  • Free Wi-Fi (speed: 25+ Mbps)
  • Enjoy American cuisine at Craft, one of the property's 3 restaurants and 3 bars/lounges
  • Full breakfast served daily for a fee
  • Valet parking available for a fee
  • Services include luggage storage and wedding services
  • Guests have great things to say about the location and the helpful staff
  • Steps from Fiserv Forum and 11 minutes on foot from Baird Center
  • Dogs welcome for a fee
There are 3 restaurants on site. You can unwind with a drink at one of the 3 bars/lounges. Public spaces have free WiFi. For a fee, parking is available.

This 4-star Milwaukee hotel is smoke free.

For a fee, guests can enjoy full breakfast on weekdays from 6:30 AM to 11:00 AM and at the weekend from 7:00 AM to 11:00 AM.
Craft – This restaurant specialises in American cuisine and serves breakfast, lunch and dinner.
Solomon's – This restaurant specialises in American cuisine and only serves dinner. Guests can enjoy drinks at the bar. Open selected days.

Languages

English

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 25+ Mbps
  • Available in some public areas: Free WiFi

Parking and transport

  • Valet parking on site (USD 52 per night; includes in/out privileges)
  • Wheelchair-accessible parking available

Food and drink

  • Full breakfast available for a fee 6:30 AM to 11:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; USD 5 to 30 per person
  • 3 bars/lounges
  • 3 restaurants

Restaurants on site

  • Craft
  • Solomon's

Family friendly

  • Mini-fridge

Conveniences

  • 24-hour front desk
  • Luggage storage

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Housekeeping (daily)
  • Wedding services

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Grab bar near toilet
  • Lift
  • Transfer shower
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business centre
  • Wheelchair-accessible gym
  • Wheelchair-accessible parking
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • 9 floors
  • At least 80% lighting from LEDs
  • Banquet hall
  • Biodegradable coffee stirrers available
  • Built in 2023
  • Comprehensive recycling policy
  • Double-glazed windows
  • No plastic coffee stirrers
  • No plastic drinking straws
  • Rooftop garden
  • Smoke-free property
  • Vegetarian breakfast available
  • Vegetarian dining options

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Dressing gowns
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • 65-inch flat-screen TV with digital channels

Food and drink

  • Espresso maker
  • Mini-fridge

More

  • Air conditioning
  • Energy-saving switches in guestrooms
  • Heating
  • Laptop workspace
  • LED lighting
  • Phone
  • Recycling
  • Safe
  • Water-efficient showers

Policies

Check-in

Check-in start time: 4:00 PM; check-in end time: midnight
Minimum check-in age - 21

Check-out

Check-out before 11:00 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • Pets: USD 125.00 per accommodation, per stay, plus a deposit of USD 125.00 per stay
  • Only dogs are allowed
  • Weight limit: 100 lb per pet
    • Service animals are exempt from fees.

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.
  • Cots (infant beds) are not available.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for full breakfast: approximately USD 5.00 to 30.00 per person
  • Valet parking fee: USD 52.00 per night (in/out privileges)
  • Pet deposit: USD 125.00 per stay
  • Pet fee: USD 125.00 per accommodation, per stay
  • Service animals are exempt from fees

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott)
Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

Property is also known as

The Trade, Autograph Collection Hotel
The Trade, Autograph Collection Milwaukee
The Trade, Autograph Collection Hotel Milwaukee

The Trade, Autograph Collection Reviews

Reviews

9.4

Exceptional

Rating 10 - Excellent. 371 out of 445 reviews
Rating 8 - Good. 38 out of 445 reviews
Rating 6 - Okay. 20 out of 445 reviews
Rating 4 - Poor. 7 out of 445 reviews
Rating 2 - Terrible. 9 out of 445 reviews

9.8/10

Cleanliness

9.6/10

Staff & service

9.6/10

Amenities

9.8/10

Property conditions & facilities

9.6/10

Eco-friendliness

Reviews

10/10 Excellent

Max

Business traveller, Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Na
Stayed 2 nights in Apr 2025

10/10 Excellent

Terry

Travelled with family and small children
Liked: Amenities
Nice
Stayed 1 night in Apr 2025

10/10 Excellent

Dina

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Apr 2025

10/10 Excellent

Kelly, Lansing

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Best stay, clean and quiet rooms, great food, with the best staff. 10 across the board, will definitely book again.
Stayed 2 nights in Apr 2025

10/10 Excellent

nottia

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I love that it was right next to the bucks arena. Love the history of this place. Staff was very friendly
Stayed 1 night in Apr 2025

10/10 Excellent

Eduardo

Stayed 1 night in Apr 2025

10/10 Excellent

gale

Liked: Cleanliness, staff & service, property conditions & facilities
Easy access to the firserv forum
Stayed 1 night in Mar 2025

10/10 Excellent

Angel

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Mar 2025

10/10 Excellent

Patrick

Stayed 1 night in Mar 2025

10/10 Excellent

Alec

Stayed 1 night in Mar 2025

10/10 Excellent

Gerald, Beloit

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Newer property with great food & beverage options. Walkable to FISERV Forum! $50 for Valet parking.
Stayed 1 night in Mar 2025

10/10 Excellent

Susie

Liked: Cleanliness, staff & service, property conditions & facilities
Went to the Fiserv for an event, was so amazing to walk to ever. Friendly helpful staff!
Stayed 1 night in Mar 2025

10/10 Excellent

Matthew

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Mar 2025

4/10 Poor

Barb

Travelled with group
Liked: Amenities, property conditions & facilities
Did the online check in the day before, requesting a 1pm check in. Room still wasn’t ready until AFTER their standard 4pm check in time. Shower drain was clogged. Coffee maker didn’t work.
Stayed 1 night in Mar 2025

10/10 Excellent

Chris

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Mar 2025

10/10 Excellent

Tracy

Stayed 2 nights in Mar 2025

10/10 Excellent

Donna

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Mar 2025

8/10 Good

Joseph

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Mar 2025

10/10 Excellent

Donna

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Mar 2025

6/10 Okay

Sarah, Fountain Hills

Liked: Staff & service
Room had strange odor, chair with bent leg and burnt out bulb (light between two beds). Not really impressed. Staff was friendly. Restaurant on 9th floor was great - delicious food and wonderful service! Stayed for convenience of proximity to FiServ Forum (right across street).
Stayed 1 night in Mar 2025

4/10 Poor

Jennifer

Stayed 1 night in Mar 2025

10/10 Excellent

William

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Mar 2025

10/10 Excellent

Sara

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Lovely hotel in a great area!

Very nice hotel in a convenient area close to Fiserv Forum! We were very impressed with all aspects from the room to the food and bar choices in the hotel itself. We will definitely stay again!
Stayed 1 night in Mar 2025

10/10 Excellent

Robin

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Mar 2025

10/10 Excellent

Michael

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great place to stay when going to a Bucks game!
Stayed 1 night in Mar 2025