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Now Now NoHo

2.0 star property

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Photo gallery for Now Now NoHo

Enter a welcoming space with a distinctive archway, comfortable seating, and lush greenery.
Shower, bathrobes, towels
Welcome to our reception area, where friendly staff are available to assist you at one of our reception desks, equipped with digital kiosks.
Stylish building with a mix of architectural styles, featuring a ground-level storefront and large windows.
Cozy retreat with a single bed, nightstand, and stool, set against a light beige backdrop.

Popular amenities

  • 24/7 front desk
  • Air conditioning
  • Free WiFi

Explore the area

Map
338 Bowery, New York, NY, 10012
  • Washington Square Park
    ‪6 min walk‬
  • New York University
    ‪6 min walk‬
  • Times Square
    ‪7 min drive‬
  • New York, NY (LGA-LaGuardia)
    ‪17 min drive‬

Room options

View all photos for Female Now or Never Cabin

Female Now or Never Cabin | 1 bedroom, desk, free WiFi, bed sheets

Female Now or Never Cabin

9.0 out of 10
Wonderful
(2 reviews)
  • 5 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Deluxe Single Room

Deluxe Single Room | 1 bedroom, desk, free WiFi, bed sheets

Deluxe Single Room

10.0 out of 10
Exceptional
(1 review)
  • 5.0 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Standard Single Room

1 bedroom, desk, free WiFi, bed sheets

Standard Single Room

8.6 out of 10
Excellent
(7 reviews)
  • 3.0 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Standard Single Room, Women only

1 bedroom, desk, free WiFi, bed sheets

Standard Single Room, Women only

8.8 out of 10
Excellent
(13 reviews)
  • 3.0 sq m
  • Sleeps 1
  • 1 Single Bed

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About this property

Now Now NoHo

Hotel with a 24-hour front desk, a short walk to New York University
Along with a 24-hour front desk, this smoke-free hotel has express check-in and express check-out. WiFi in public areas is free. Bathrooms are shared and housekeeping is available on request.
Now Now NoHo offers 180 air-conditioned accommodations, with complimentary bathrobes. Guests can surf the web using complimentary wireless Internet access. Guests have access to shared bathrooms. Bathrooms include a shower. Housekeeping is provided on request.
During your stay at Now Now NoHo, you're just a quick walk from New York University. You'll find features such as free WiFi in public areas.
  • Free WiFi
  • Within a 10-minute walk of New York University and Washington Square Park
As a guest of Now Now NoHo, you'll find express check-in and express check-out. Public spaces have free WiFi.

This New York hotel is smoke free.

Languages

English

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • No on-site parking available

Conveniences

  • 24-hour front desk

Guest services

  • Housekeeping (on request)

Accessibility

  • No lift

More

  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided

Bathroom

  • Detached shared bathroom
  • Dressing gowns
  • Shower
  • Towels provided

More

  • Air conditioning
  • Desk
  • Heating

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Express check-in available
Minimum check-in age - 18

Check-out

Check-out before 11:00 AM
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.
  • Cots (infant beds) are not available.

Payment types at the property

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • Breakage deposit: USD 50 per stay

We've listed all charges provided to us by the property.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

Property is also known as

Now Now NoHo Hotel
Now Now NoHo New York
Now Now NoHo Hotel New York

Now Now NoHo Reviews

Reviews

8.2

Very good

Rating 10 - Excellent. 99 out of 194 reviews
Rating 8 - Good. 47 out of 194 reviews
Rating 6 - Okay. 28 out of 194 reviews
Rating 4 - Poor. 7 out of 194 reviews
Rating 2 - Terrible. 13 out of 194 reviews

9.2/10

Cleanliness

9.2/10

Staff & service

8.4/10

Amenities

8.6/10

Property conditions & facilities

8.8/10

Eco-friendliness

Reviews

10/10 Excellent

Jose

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

1st Rate Utilitarian Chic Accommodations

I like exploring new concept hotels in NYC in some of my favorite parts of the city-- in this case The Bowery. Now Now Noho is unique. A hip hostel style accommodation-- a cross between a train compartment and a small boat cabin. European and Japanese style and efficiency vibes. Stunningly executed design. The compartments are beautiful and comfortable. They are designed for single occupancy. The bathroom/shower area in the wing I stayed was super clean. It affords a high level of privacy. I certainly enjoyed the experience and hope to be back.
Stayed 2 nights in Apr 2025

10/10 Excellent

Royce

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It was very cozy, but I got used to it. A lot more private than a hostel. World travelers would really like it. American tourists might find it to confining.
Stayed 3 nights in Apr 2025

10/10 Excellent

Nami

Liked: Cleanliness, staff & service, property conditions & facilities
Excellent way to stay in east village of NYC as a single female traveler. Neighborhood is hip and safe and convenient. Accommodations are clean and quiet but really only for sleeping. No space to eat or hang out.
Stayed 3 nights in Apr 2025

6/10 Okay

Salma

Liked: Cleanliness, staff & service
Stayed 2 nights in Apr 2025

10/10 Excellent

Julio, chicago

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
They absolutely amazing... This is my Second time... !! And I coming back next week
Stayed 1 night in Apr 2025

10/10 Excellent

Alex

Liked: Amenities
Greatest meditation I’ve ever experienced for a hotel stay…the shower water was fantastic 😝
Stayed 1 night in Apr 2025

2/10 Terrible

David

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Apr 2025

10/10 Excellent

Carlos

Stayed 1 night in Apr 2025

6/10 Okay

Alison

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Apr 2025

10/10 Excellent

Robb

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great time in Noho

I decided to stay in Noho, because of the closeness to great restaurants, shopping, and tourist destinations. A very easy access to the subway and car services. Definitely recommended.
World Trade One
Metropolitan Museum
Top of the Empire State Building
New York Public Library
Stayed 3 nights in Apr 2025

8/10 Good

April

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Apr 2025

6/10 Okay

Aurora

Liked: Cleanliness, staff & service, room comfort
The place is perfect for a couple of days. The downside is that the bathroom is unisex (shared by both men and women). It would be better if they were separated.
Stayed 1 night in Apr 2025

10/10 Excellent

Oliver Stewart

Liked: Cleanliness, staff & service, property conditions & facilities
The stay was
Stayed 5 nights in Apr 2025

6/10 Okay

Marina

Liked: Cleanliness
Disliked: Staff & service

Great for a short stay

This place is really cool. Something that I think should be noted more clearly is that these rooms DO NOT have ceilings. So, if anyone snores or coughs or sneezes on your floor you can hear it all. While I was staying here someone was sick and so I could hear them coughing and blowing their nose all night. This is not a place to stay if you are truly looking for comfort. I felt on edge the whole time because I didn't want to be too loud to disrupt anyone else. Beds were comfy. Bathrooms were fairly clean. It would be nice if more towels were provided in each room. Including a wash cloth. Next time I would splurge for the bigger of the rooms. One thing I noticed was that there were no tissues anywhere. No tissues in the bathroom or in the individual rooms. The only thing like a tissue was the toilet paper or a hand towel in the bathroom. It would be nice not to have to leave the room and go to the bathroom to get something simple like a tissue. There are also no trash cans in the rooms. I think a small can could be placed in the room. Otherwise, if I had any trash I had to accumulate it and then walk to the bathroom and throw it away each time. Another thing to note is that the luggage storage here is $4 an hour. If you need to leave your luggage here for some time before check in or your flight, expect to pay. I think that is a free thing they should do. Most hotels do not charge for such a thing. Be sure to bring your own shower shoes or pay another charge.
Stayed 4 nights in Apr 2025

10/10 Excellent

Avith

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
You pay for exactly what you get, maybe even more. It’s cozy and comfortable, clean and safe. Staff is always smiling and happy to help!
Stayed 5 nights in Apr 2025

10/10 Excellent

kathryn

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Cute, clean, safe hotel for solo travelers in an incredible part of Manhattan. Cabins are cozy but super comfortable. Bathrooms are really nice and rooms come with robes, sleep kits and sound machines. PROTip- use the sound machines, pack light as space is tight and book a Now or Never Cabin for more room!
Stayed 1 night in Apr 2025

10/10 Excellent

Mykhailo

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The place is so nice. Everyone was polite. That have everything you need and even more.
Stayed 1 night in Apr 2025

10/10 Excellent

Krysta

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Such a cool little hotel. Stayed at a much more expensive location for three nights before and I wish I found this place earlier. Cute little sleeper cabin rooms, only built for ONE but filled with super nice amenities, especially the bathrobe and the towels. Will for sure be back. Great value!
Stayed 1 night in Apr 2025

10/10 Excellent

Julio, chicago

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Stayed 1 night in Apr 2025

8/10 Good

Yuri

Liked: Staff & service
All staffs were nice and kind. Sheared bathroom was bit of dirty. Women’s floor don’t have blow dryer!! If you need bring yours. Overall it was nice stay.
Stayed 7 nights in Apr 2025

10/10 Excellent

Jorge Eduardo Mota

Liked: Staff & service
Stayed 7 nights in Apr 2025

8/10 Good

Anna

Liked: Staff & service
Stayed 4 nights in Apr 2025