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The Prima Hotel Jongno Insadong

Property class: 4

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Photo gallery for The Prima Hotel Jongno Insadong

An indoor cafe with wicker furniture, large windows, and potted plants.
A sculpture in a lobby with glass doors and a visible exit sign.
A traditional pavilion with a tiled roof, stone lion statues, and a stone pagoda.
An indoor seating area with tables and chairs, a glass wall with artwork, and a view of the street outside.
A modern bathroom with a large bathtub, a window with a view of buildings and trees, and a wooden panel on one wall.

Reviews

9.2 out of 10
Wonderful

Popular amenities

  • Parking available

Explore the area

View in a map
46 Ujeongguk-ro, Jongno-gu, Seoul, 03145
  • Place, Insa-dong
    ‪3 min walk‬
  • Place, Gyeongbokgung Palace
    ‪8 min walk‬
  • Place, Myeongdong Street
    ‪14 min walk‬
  • Airport, Seoul (GMP-Gimpo Intl.)
    ‪43 min drive‬

Room options

View all photos for Standard Single Room

A hotel room with a bed, bedside table, lamp, and a painting on the wall.

Standard Single Room

9.4 out of 10
Exceptional
(15 reviews)
  • City view
  • 16 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Large Single Bed
  • Free Wi-Fi

View all photos for Standard Double Room

A hotel room with a wooden desk, a bed with white linens, a dark wall, and a window with curtains.

Standard Double Room

9.4 out of 10
Exceptional
(23 reviews)
  • City view
  • 18 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed
  • Free Wi-Fi

View all photos for Standard Twin Room

A hotel room with two beds, a desk, a lamp, and a window with curtains.

Standard Twin Room

9.2 out of 10
Wonderful
(39 reviews)
  • City view
  • 18 sq m
  • 1 bedroom
  • Sleeps 3
  • 2 Large Single Beds
  • Free Wi-Fi

View all photos for Superior Twin Room

A hotel room with two beds, a desk with a lamp, a chair, and a window with curtains.

Superior Twin Room

9.6 out of 10
Exceptional
(5 reviews)
  • City view
  • 21 sq m
  • 1 bedroom
  • Sleeps 3
  • 2 Large Single Beds
  • Free Wi-Fi

View all photos for Deluxe Double Room

A hotel room with a large bed, a desk with a telephone, and a chair.

Deluxe Double Room

9.2 out of 10
Wonderful
(5 reviews)
  • City view
  • 23 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed
  • Free Wi-Fi

View all photos for Deluxe Twin Room

A hotel room with a bed, a desk, and a lamp.

Deluxe Twin Room

8.6 out of 10
Excellent
(10 reviews)
  • City view
  • 23 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 Large Single Bed and 1 Queen Bed
  • Free Wi-Fi

View all photos for Family Triple Room

A hotel room with two beds, a desk, a chair, and a TV on the wall.

Family Triple Room

10.0 out of 10
Exceptional
(13 reviews)
  • City view
  • 29 sq m
  • 1 bedroom
  • Sleeps 4
  • 3 Large Single Beds
  • Free Wi-Fi

View all photos for Royal Double Room

A modern hotel room with a large bed, a desk, a chair, and a view of the outdoors.

Royal Double Room

9.4 out of 10
Exceptional
(3 reviews)
  • City view
  • 35 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed
  • Free Wi-Fi

View all photos for Royal Suite Room

A modern living room with leather sofas, a glass coffee table, and a bookshelf filled with books.

Royal Suite Room

10.0 out of 10
Exceptional
(3 reviews)
  • City view
  • 69 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed
  • Free Wi-Fi

View all photos for Standard King Room

A hotel room with a bed, a bedside table with a phone and a notepad, a wall-mounted TV, and an air conditioning unit.

Standard King Room

8.4 out of 10
Very good
(5 reviews)
  • City view
  • 18 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed
  • Free Wi-Fi

View all photos for Family Quadruple Room

A hotel room with three beds, a desk, and a TV.

Family Quadruple Room

10.0 out of 10
Exceptional
(1 review)
  • City view
  • 31 sq m
  • 1 bedroom
  • Sleeps 5
  • 2 Large Single Beds and 1 Queen Bed
  • Free Wi-Fi

View all photos for Standard Twin Room

Premium bedding, down duvets, in-room safe, desk

Standard Twin Room

  • Sleeps 2
  • 2 Single Beds
  • Free Wi-Fi

View all photos for Standard Double Room

Premium bedding, down duvets, in-room safe, desk

Standard Double Room

10.0 out of 10
Exceptional
(1 review)
  • Sleeps 2
  • 1 Queen Bed
  • Free Wi-Fi

View all photos for Deluxe Double Room

Premium bedding, down duvets, in-room safe, desk

Deluxe Double Room

  • Sleeps 2
  • 1 Queen Bed
  • Free Wi-Fi

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About this property

The Prima Hotel Jongno Insadong

This smoke-free hotel features a restaurant, a fitness centre and a coffee shop/cafe. WiFi in public areas is free. Other amenities include self parking, a business centre and concierge services. Change of towels is available on request
The Prima Hotel Jongno Insadong offers 155 air-conditioned accommodations with a safe and complimentary bottles of water. Beds feature down duvets and premium bedding. This Seoul hotel provides complimentary wireless Internet access, with a speed of 100+ Mbps (good for 1–2 people or up to 6 devices).

Bathrooms include bathrobes, slippers, toilets with an electronic bidet and complimentary toiletries. Business-friendly amenities include desks, desk chairs and telephones. Additionally, rooms include a hairdryer and blackout curtains. An iron/ironing board, change of towels and change of bedsheets can be requested. Housekeeping is provided on a daily basis.

Recreational amenities at the hotel include a fitness centre.
Our customers tell us that they can't get enough of the helpful staff at The Prima Hotel Jongno Insadong. During your stay, you're just a quick walk from Insa-dong. Enjoy features like free WiFi in public areas, plus a restaurant and a gym.
  • Free Wi-Fi (speed: 100+ Mbps (good for 1–2 people or up to 6 devices))
  • Options for a bite to eat include a coffee shop and a restaurant
  • Buffet breakfast served daily for a fee
  • Self-parking available for a fee
  • Services include a concierge, tour or ticket assistance and luggage storage
  • On-site recreation includes a gym
  • Within a 15-minute walk of Gyeongbokgung Palace and Gwanghwamun Square
There's a restaurant on site, as well as a coffee shop/cafe. Public spaces have free WiFi. You'll find a business centre on site. A fitness centre, multilingual staff, and tour/ticket assistance are also featured at the business-friendly The Prima Hotel Jongno Insadong. Parking is available for a fee. A complete renovation of The Prima Hotel Jongno Insadong was completed in March 2024.

This 4-star Seoul hotel is smoke free.

For a fee, guests can enjoy a buffet breakfast daily from 7:00 AM to 10:00 AM.
The Prima Hotel Jongno Insadong has a restaurant on site.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 100+ Mbps (good for 1–2 people or up to 6 devices)
  • Available in some public areas: Free WiFi

Parking and transport

  • Parking on site (KRW 10,000 per day)
  • Limited on-site self parking

Food and drink

  • Daily buffet breakfast available 7:00 AM to 10:00 AM for a fee: KRW 19,000 for adults and KRW 15,000 for children
  • A coffee shop/cafe
  • A restaurant

Things to do

  • Gym

Family friendly

  • Laundry facilities
  • Mini-fridge
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Concierge services
  • Housekeeping (daily)
  • Multilingual staff
  • Tour and ticket assistance

Business services

  • Business centre

Accessibility

  • Lift
  • Smooth flooring in public areas

More

  • 12 floors
  • Banquet hall
  • Renovated entire property - March 2024
  • Smoking not allowed

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter
  • Premium bedding

Bathroom

  • Dressing gowns
  • Free toiletries
  • Hair dryer
  • Shampoo
  • Slippers
  • Soap
  • Toilet paper
  • Toilet with electronic bidet
  • Towels provided

Food and drink

  • Electric kettle
  • Free bottled water
  • Mini-fridge
  • Tea bags/instant coffee

More

  • Air conditioning
  • Desk
  • Desk chair
  • Heating
  • Iron/ironing board on request
  • Phone
  • Safe
  • Soundproofed rooms
  • Window screens

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Minimum check-in age - 19

Check-out

Check-out before noon
Late check-out subject to availability
A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for buffet breakfast: from approximately KRW 19000 for adults and from KRW 15000 for children
  • Self-parking fee: KRW 10000 per day
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Safety features at this property include a fire extinguisher
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

Property class

Property class, provided by our rating system, is based on property type, amenities and services.

Property is also known as

The Prima Hotel Jongno Hotel
The Prima Hotel Jongno Seoul
The Prima Hotel Jongno Hotel Seoul

The Prima Hotel Jongno Reviews

Reviews

9.2

Wonderful

Rating 10 - Excellent. 720 out of 1025 reviews
Rating 8 - Good. 238 out of 1025 reviews
Rating 6 - Okay. 45 out of 1025 reviews
Rating 4 - Poor. 6 out of 1025 reviews
Rating 2 - Terrible. 16 out of 1025 reviews

9.6/10

Cleanliness

9.6/10

Staff & service

9.2/10

Amenities

9.4/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

jinny

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I loved the location, room was clean, staff was nice.
Stayed 3 nights in Apr 2026
Verified review

10/10 Excellent

Manuel

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location and friendly staff
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, property conditions & facilities
Really nice hotel, was almost perfect for a three star!
Stayed 4 nights in May 2026
Verified review

10/10 Excellent

Erin

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I loved staying here! The staff was so friendly and helpful. I loved it so much I canceled another hotel to stay there longer! Perfect spot in town, clean, and very lovely!
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Ather Haroun El

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff were very nice, specially the cleaning lady.
Stayed 8 nights in Apr 2026
Verified review

10/10 Excellent

Erich

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very clean and excellent breakfast options that change daily. Excellent location and short walking distances to major sights.
Stayed 4 nights in Mar 2026
Verified review

10/10 Excellent

Zamira

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
its a great location, close to many amenities, has food on first floor, workout gym and eashing area was a great plus, quiet and clean, very friendly and staff is very helpful to us as foreigners which gave me peace of mind being limited in their language .:. would stay again
Stayed 6 nights in Apr 2026
Verified review

8/10 Good

Serena

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Convenient location
Stayed 3 nights in Apr 2026
Verified review

10/10 Excellent

Ernest

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Location was excellent! If you don't mind walking, a lot of places can be walk to from this place. Staff are all amazing and very helpful! Laundry room was a bonus if you're staying for a longer period of time!
Stayed 4 nights in Apr 2026
Verified review

8/10 Good

Evan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Breakfast was good. Very clean room. Shower is excellent. Hôtel close to subway.
Stayed 7 nights in May 2026
Verified review

10/10 Excellent

Miles

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room /staff was welcoming and kind/ they made it feel like my second home. I ONLY stay at Prima
Stayed 8 nights in Mar 2026
Verified review

10/10 Excellent

Matthew

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It is in a great location. The rooms had everything you need and plenty of space. It also has coin laundry operated machines which helps for those
Stayed 13 nights in Mar 2026
Verified review

10/10 Excellent

Francis

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Perfect location for our visit. Within walking distance to Gyeongbokgung, Bukchon Hanok Village, and Insadong Culture Street. Clean room and great staff. Thank you!
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Wynny

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel is ideally placed for visits to multiple tourist spots within walking distance.The staff at this hotel were very friendly and helpful. The hotel was clean and the room well maintained. The coffee bar had a small menu but there was always seating and staff were welcoming. The breakfast had plenty of choice and was value for money. I would stay there again.
Stayed 12 nights in Apr 2026
Verified review

10/10 Excellent

Roxane

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent location and lovely hotel
Stayed 6 nights in Sep 2025
Verified review

10/10 Excellent

Gianna

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Loved the location and an excellent space. Feels bigger than it is. 10/10!
Stayed 7 nights in Apr 2026
Verified review

10/10 Excellent

Andrew

Liked: Cleanliness, amenities, property conditions & facilities
Great location, clean room and facilities.
Stayed 3 nights in Nov 2025
Verified review

10/10 Excellent

Katariina

Liked: Cleanliness, staff & service, amenities
We were really pleased with our stay! The room was very clean and quiet. The location of the hotel is very convinient and many places were in a walking-distance.
Stayed 6 nights in Feb 2026
Verified review

10/10 Excellent

Robert

Tremendous location and a great hotel.
Stayed 4 nights in Oct 2025
Verified review

10/10 Excellent

Roxane

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great staff and location
Stayed 2 nights in Oct 2025
Verified review

10/10 Excellent

Sarah

Liked: Cleanliness, staff & service, property conditions & facilities
the location is good, It’s especially convenient for first-time visitors to Korea, with many attractions within easy walking distance.
Stayed 2 nights in Jan 2026
Verified review

10/10 Excellent

Pouya

Liked: Cleanliness, staff & service, property conditions & facilities
Great hotel!
Stayed 1 night in Sep 2025
Verified review

10/10 Excellent

Brooks

Liked: Cleanliness, amenities, property conditions & facilities
Great staff, great breakfast
Stayed 5 nights in Oct 2025
Verified review

10/10 Excellent

Anahit

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very clean, friendly staff and excellent location.
Stayed 4 nights in Oct 2025
Verified review

10/10 Excellent

Paula

Liked: Cleanliness, staff & service
Clean room and very nice staff
Stayed 9 nights in Nov 2025