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Scarlet Hotel

VIP Access

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Photo gallery for Scarlet Hotel

Beach nearby, beach towels
Lobby sitting area
Exterior
Exterior
Terrace/patio

Reviews

8.8 out of 10
Excellent

Popular amenities

  • Free Wi-Fi
  • Air-conditioning
  • Housekeeping

Explore the area

View in a map
17 J.L Gordon St., Tel Aviv, 6343801
  • Place, Ben Yehuda Street
    ‪1 min walk‬
  • Place, Gordon Beach
    ‪5 min walk‬
  • Place, Frishman Beach
    ‪5 min walk‬
  • Airport, Tel Aviv (TLV-Ben Gurion)
    ‪21 min drive‬
VIP Access
Curated for quality and service, VIP Access stays consistently receive our highest guest ratings.
  • Expect exceptional service
  • Extra savings and perks for BONUS+ members
Learn more about VIP AccessOpens in a new window

Room options

View all photos for Economy Double Room

Economy Double Room | Premium bedding, in-room safe, desk, blackout curtains

Economy Double Room

9.0 out of 10
Wonderful
(6 reviews)
  • City view
  • 12 sq m
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Classic Room, 1 Queen Bed

Classic Room, 1 Queen Bed | Premium bedding, in-room safe, desk, blackout curtains

Classic Room, 1 Queen Bed

9.2 out of 10
Wonderful
(10 reviews)
  • City view
  • 15 sq m
  • Sleeps 2
  • 1 Queen Bed
  • Free Wi-Fi

View all photos for Classic Double Room

Classic Double Room | Premium bedding, in-room safe, desk, blackout curtains

Classic Double Room

9.4 out of 10
Exceptional
(3 reviews)
  • City view
  • 16 sq m
  • Sleeps 2
  • 1 Queen Bed
  • Free Wi-Fi

View all photos for Deluxe Double Room

Deluxe Double Room | Premium bedding, in-room safe, desk, blackout curtains

Deluxe Double Room

  • City view
  • 22 sq m
  • Sleeps 3
  • 1 Queen Bed and 1 Single Sofa Bed
  • Free Wi-Fi

View all photos for Standard Room

Standard Room | Terrace/patio

Standard Room

  • City view
  • 50 sq m
  • Sleeps 4
  • 1 Queen Bed and 1 Large Single Bed
  • Free Wi-Fi

View all photos for Deluxe Double Room, Balcony

Deluxe Double Room, Balcony | Premium bedding, in-room safe, desk, blackout curtains

Deluxe Double Room, Balcony

  • City view
  • 18 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed and 1 Single Bed
  • Free Wi-Fi

View all photos for Double Room

Double Room | Premium bedding, in-room safe, desk, blackout curtains

Double Room

  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free Wi-Fi

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About this property

Scarlet Hotel

A snack bar/deli, a rooftop terrace and coffee/tea in a common area are available at this hotel. WiFi in public areas is free. Other amenities include concierge services, a library and tour/ticket assistance.
Scarlet Hotel offers 35 air-conditioned accommodations with a safe and a hairdryer. Beds feature premium bedding. 32-inch flat-screen televisions come with premium cable channels and pay-per-view films.

This Tel Aviv hotel provides complimentary wired and wireless Internet access. Business-friendly amenities include desks and telephones. Additionally, rooms include an iron/ironing board and free toiletries. Housekeeping is provided on a daily basis.

Our customers tell us that they can't get enough of the helpful staff at Scarlet Hotel. During your stay, you're just a quick walk from Gordon Beach. Features include free WiFi in public areas, plus a snack bar/deli and a rooftop terrace.
  • Free WiFi and wired Internet
  • Services include a concierge, tour or ticket assistance and luggage storage
  • Steps from Ben Yehuda Street and 7 minutes on foot from Gordon Beach
There's a snack bar/deli on site. Public spaces have free WiFi and wired Internet. A rooftop terrace, a library, and tour/ticket assistance are also featured at Scarlet Hotel.

Smoking is allowed in designated areas at this 3-star Tel Aviv hotel.

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • No on-site parking available

Food and drink

  • Coffee and tea in common areas
  • Snack bar/deli

Things to do

  • Library

Family friendly

  • In-room refrigerator
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • Limited-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Housekeeping (daily)
  • Tour and ticket assistance

Outdoors

  • Beach towels
  • Garden
  • Rooftop terrace

Accessibility

  • No lift

More

  • Built in 2017
  • Designated smoking areas

Room amenities

Bedroom

  • Blackout drapes
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Towels provided

Entertainment

  • 32-inch flat-screen TV with premium cable channels
  • Pay films

Food and drink

  • Refrigerator

More

  • Air conditioning
  • Desk
  • Heating (climate-controlled)
  • Iron/ironing board
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: midnight
Minimum check-in age - 18

Check-out

Check-out before 11:00 AM

Special check-in instructions

The front desk is open daily from 8:00 AM - midnight
Front desk staffed during limited hours
Information provided by the property may be translated using automated translation tools

Access methods

Front desk (limited hours)

Pets

  • Pets and service animals are not allowed at Scarlet Hotel

Children and extra beds

  • Children are welcome.
  • Cots (infant beds) are not available.

Payment types at the property

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • You may be required to pay the following charge at the property: Israel value-added tax (VAT) at 18%. A VAT exemption is available to travellers who present a valid passport and tourist visa showing that they are not a resident of Israel.

We've listed all charges provided to us by the property.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash
Safety features at this property include a fire extinguisher
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
The front desk at this property is open daily from 8:00 AM - midnight.
Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

We should mention

  • Pets and service animals are not allowed on site.
  • Guests may experience noise disturbance due to nearby construction work.
  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Property is also known as

Dave Gordon Son Brown Hotel Tel Aviv
Dave Gordon Son Brown Hotel
Dave Gordon Son Brown Tel Aviv
Dave Gordon Son Brown
Dave Gordon Son Of A Brown
Dave Gordon - Son of a Brown Hotel
Dave Gordon - Son of a Brown Tel Aviv
Dave Gordon - Son of a Brown Hotel Tel Aviv

Scarlet Hotel Reviews

Reviews

8.8

Excellent

Rating 10 - Excellent. 187 out of 336 reviews
Rating 8 - Good. 105 out of 336 reviews
Rating 6 - Okay. 23 out of 336 reviews
Rating 4 - Poor. 10 out of 336 reviews
Rating 2 - Terrible. 11 out of 336 reviews

9.0/10

Cleanliness

9.2/10

Staff & service

8.2/10

Amenities

8.6/10

Property conditions & facilities

Reviews

Verified

10/10 Excellent

keinan

Liked: Cleanliness, amenities, property conditions & facilities
Very friendly staff. Comfortable room and wonderful location. Will gladly stay again.
Stayed 2 nights in Nov 2025
Verified

8/10 Good

rebecca

Liked: Staff & service
Nice staff, convenient location
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Melissa

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent staff and service Very attentive The hotel is incredibly located, walkable to a very beautiful beach and close to tons of restaurants, bars and cafes. Highly recommend !!
Stayed 4 nights in Oct 2025
Verified

10/10 Excellent

Vincent

Liked: Cleanliness, staff & service, amenities
cozy and stylish little hotel, in a prime location to enjoy tel aviv (close to the beach, restaurants and public transportation). Staff is friendly
Stayed 4 nights in Oct 2025
Verified

8/10 Good

Daniel

Liked: Cleanliness
Very comfortable for a night
Stayed 1 night in Oct 2025
Verified

10/10 Excellent

Herbert L

Liked: Cleanliness, staff & service, amenities
Excellent customer service by all staff, Bushra, Jeremy, Alice, Mohammad... Made the stay very pleasant and gave us an upgraded room for no extra cost. Reasonably priced for Tel Aviv, good location, very clean . Staff very open to suggestions.
Stayed 3 nights in Oct 2025
Verified

2/10 Terrible

Nisan

Disliked: Cleanliness
Hotel is dirty in the public spaces and in the room. Plus a woman was almost murdered the night we stayed there. Management seemed non plussed about the hellish night everyone in the hotel went through. How they missed a room full of men hanging out on the balcony at 10:30 pm when they closed the lobby that night is negligent. This hotel is not clean and not safe.
Stayed 2 nights in Jan 2026
Verified

10/10 Excellent

Mauricio

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great Boutique Hotel

friendly staff and wonderful location
Stayed 1 night in Jun 2022
Verified

10/10 Excellent

Roberto

Liked: Cleanliness, staff & service, amenities
My stay was wonderful — and what made it so is first of all the staff. Couldn’t be friendlier and more helpful — first person I met was Or at the front desk, kindness and desire to help was the best! He took time to ask me about my Israel trip and chat. Jeremy, Bushra and Alice were also very kind. The location is excellent near the beach, near the supermarket on Ben Yehuda and coffee shops on Dizengof. The rate per night was great and the hotel decor is lovely. Highly recommend!
Stayed 6 nights in Nov 2025
Verified

10/10 Excellent

Robert

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Awesome place to stay in Tel Aviv
Stayed 8 nights in Aug 2022
Verified

10/10 Excellent

Marc

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great place with friendly staff. Great location.
Stayed 7 nights in Aug 2023
Verified

4/10 Poor

Yonatan

Disliked: Cleanliness, property conditions & facilities
Loud
Stayed 2 nights in Nov 2025
Verified

10/10 Excellent

Ryan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Enjoyed my stay very much. The staff was always available and very helpful.
Stayed 4 nights in Apr 2023
Verified

10/10 Excellent

Herbert L

Liked: Cleanliness, staff & service, amenities
Our room was clean and comfortable, the hotel well situated, and close to the beach, but the best part about our stay at the Scarlet hotel was the welcoming, friendly, helpful and excellent staff that greeted us each day that we were there! Our work in Tel Aviv required us to check-in and check-out for three consecutive weekends and each time we returned we were greeted by staff who always made us feel special. Bushra, Alice, Mohamed and Jeremy were terrific hosts and I can recommend the Scarlet hotel to others with 5 stars ! Thank you for making our stay so great ! We will come back again. Shalom. Carolyn Hedmann, Calgary, Canada
Stayed 2 nights in Nov 2025
Verified

8/10 Good

Ravid

Liked: Cleanliness, staff & service, property conditions & facilities
Good location
Stayed 1 night in Sep 2023
Verified

2/10 Terrible

R.

Disliked: Cleanliness, amenities
just disgusting and totally disappointed attached how "clean" the "deluxe" double room is. make your own opinion! - no hairdryer as described in the details available to the stuff: may you educate/train your house keeping. its an absolute NO GO entering the room without knocking on the door. i would complain all the things at the check out, but you have not asked how my stay was(may you train yourself as well in getting basics for the hotel environment). the worse stay i ever had. never again that hotel. i should claim my money back.
Stayed 7 nights in Jan 2026
Verified

10/10 Excellent

Matthias

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff is extra-nice!
Stayed 1 night in Jan 2023
Verified

10/10 Excellent

Keith

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Wonderful reception staff

The staff in reception were fantastic and could not do enough to help.
Stayed 1 night in Jul 2023
Verified

10/10 Excellent

Elissa

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely staff. Great for a couple or one person.
Stayed 3 nights in Aug 2022
Verified

10/10 Excellent

gilles

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Amazing

Amazing place with a nice decoration and a very good service
Stayed 4 nights in Aug 2023
Verified

10/10 Excellent

Oliver

Liked: Cleanliness, staff & service, property conditions & facilities
Clean and comfortable
Stayed 3 nights in Aug 2023
Verified

8/10 Good

Marie-Pier

Liked: Cleanliness, staff & service, amenities
Amazing staff! Good location. Confortable beds. Enjoyed the free beer and popcorn.
Stayed 1 night in Oct 2022
Verified

10/10 Excellent

Sasson

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very accommodating employees
Verified

8/10 Good

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities
Great place and close to the beach but it’s not sound proof and very noise at night and music plays in the halls during the day until 11pm Overall I good place
Stayed 4 nights in May 2023
Verified

10/10 Excellent

Chialun

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Very cozy place

The stay was good. But the false fire alarm upset people. The manager and employees are very friendly. Also the breakfast is awesome and you will go to the cafeteria in their other collection.
Stayed 2 nights in Feb 2023