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George Hotel, BW Signature Collection

3.0 star property

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Photo gallery for George Hotel, BW Signature Collection

Lobby sitting area
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | 1 bedroom, desk, iron/ironing board, cots/infant beds
Suite, 1 King Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cots/infant beds
Front of property
Breakfast, lunch, dinner served; international cuisine

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Room service
  • 24/7 front desk
  • Bar

Explore the area

View in a map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA
  • Place, Carrow Road Stadium
    ‪3 min drive‬
  • Place, University of East Anglia
    ‪4 min drive‬
  • Place, Norwich Cathedral
    ‪4 min drive‬
  • Airport, Norwich (NWI-Norwich Intl.)
    ‪9 min drive‬

Room options

View all photos for Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Single Bed, Non Smoking

9.0 out of 10
Wonderful
(16 reviews)
  • 22 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Non Smoking

9.0 out of 10
Wonderful
(24 reviews)
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking | 1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 2 Single Beds, Non Smoking

8.8 out of 10
Excellent
(5 reviews)
  • 28 sq m
  • Sleeps 2
  • 2 Single Beds

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | 1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)
  • 29 sq m
  • Sleeps 4
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking | 1 bedroom, desk, iron/ironing board, cots/infant beds

Family Room, Multiple Beds, Non Smoking

7.0 out of 10
Good
(2 reviews)
  • 29 sq m
  • Sleeps 3
  • 1 Double Bed and 1 Single Bed

View all photos for Executive Room, 1 Single Bed, Non Smoking

Executive Room, 1 Single Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cots/infant beds

Executive Room, 1 Single Bed, Non Smoking

9.0 out of 10
Wonderful
(12 reviews)
  • 32 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cots/infant beds

Executive Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(9 reviews)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cots/infant beds

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)
  • 32 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cots/infant beds

Suite, 1 King Bed, Non Smoking

8.0 out of 10
Very good
(1 review)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(7 reviews)
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

Pet Friendly Standard Double Room

  • Sleeps 2

Standard Family Room

  • Sleeps 3

Accessible Double Room

  • Sleeps 2

Standard Double Room

  • Sleeps 2

Standard Twin Room

  • Sleeps 2

Standard Room

  • Sleeps 2

Executive Single Room

  • Sleeps 1

View all photos for Executive Double Room

1 bedroom, desk, iron/ironing board, cots/infant beds

Executive Double Room

  • Sleeps 2

Executive Room

  • Sleeps 2

Deluxe Double Room

  • Sleeps 2

Standard Single Room

  • Sleeps 1

King Suite

  • Sleeps 2

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About this property

George Hotel, BW Signature Collection

Georgian hotel with 24-hour front desk and restaurant
A restaurant, a bar/lounge and dry cleaning are available at this smoke-free hotel. Free WiFi in public areas and free self parking are also provided. Additionally, a 24-hour front desk, a fireplace at reception and a front desk safe are on-site. Housekeeping is available on request.
George Hotel, BW Signature Collection offers 43 accommodations with a hairdryer and free toiletries. Flat-screen televisions come with cable channels.

Guests can surf the web using complimentary wireless Internet access. Business-friendly amenities include desks and telephones. An iron/ironing board, change of towels and change of bedsheets can be requested. Housekeeping is provided on request.

Our customers tell us that they can't get enough of the helpful staff at George Hotel, BW Signature Collection. During your stay, you'll be within walking distance of Norwich Theatre Royal. Enjoy features like free WiFi in public areas and free self-parking, plus a restaurant. This property offers pet-friendly amenities, such as food and water bowls.
  • Free WiFi
  • Free self-parking
  • Enjoy a bite to eat at No.10 Arlington Bistro, a bistro that serves international cuisine
  • Cooked-to-order breakfast served daily for a fee
  • Amenities include a front desk safe, meeting rooms and a terrace
  • Guests have great things to say about the helpful staff and the clean guestrooms
  • Just a 3-minute drive from Norwich Theatre Royal and a few minutes from Market Place
  • Cats and dogs welcome for a fee (restrictions apply)
  • Pet-friendly amenities are available, including food and water bowls
There's a restaurant on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi. The business-friendly George Hotel, BW Signature Collection also features a terrace, a fireplace in the lobby, and dry cleaning/laundry services. Self parking is free.

This Georgian Norwich hotel is smoke free.

For a fee, guests can enjoy cooked-to-order breakfast on weekdays from 7 AM to 9:30 AM and at the weekend from 8 AM to 9:30 AM.
No.10 Arlington Bistro – This bistro specialises in international cuisine and serves breakfast, lunch and dinner. A children's menu is available.
Arlington Bar – This bar serves breakfast, lunch and dinner. Open daily.
Room service (during limited hours) is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7 AM to 9:30 AM on weekdays and 8 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (on request)

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No lift
  • Wheelchair accessible (may have limitations)

More

  • 2 floors
  • Banquet hall
  • Fireplace in lobby
  • Georgian architecture
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; check-in end time: 5:30 AM
Contactless check-in and check-out are available

Check-out

Check-out before 11 AM
Contactless check-out

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • Pets: GBP 10 per pet, per night
  • Only dogs and cats are allowed
  • Maximum 2 pets
  • Food and water bowls are available
  • Certain rooms only, restrictions apply
  • You can request a pet-friendly room by reaching out to the property at the number on the booking confirmation
    • Service animals are exempt from fees.

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 20.0 per night.
  • Cots (infant beds) are available for GBP 10.0 per night.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for cooked-to-order breakfast: from approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and cash
Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

We should mention

  • Pets are welcome in certain rooms only; other restrictions apply (please see the Fees section for related charges). To make arrangements for your pet, contact the property directly at the number on your booking confirmation.

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

George Hotel, BW Signature Collection Reviews

Reviews

9.0

Wonderful

Rating 10 - Excellent. 493 out of 855 reviews
Rating 8 - Good. 274 out of 855 reviews
Rating 6 - Okay. 55 out of 855 reviews
Rating 4 - Poor. 18 out of 855 reviews
Rating 2 - Terrible. 15 out of 855 reviews

9.2/10

Cleanliness

9.4/10

Staff & service

8.8/10

Amenities

8.6/10

Property conditions & facilities

8.6/10

Eco-friendliness

Reviews

10/10 Excellent

Simon, Cardiff

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This place is a hidden gem. Perfect overnight stay on the outskirts but very easy to get in and out of town. Comfy clean airy light room. Excellent food menu and tasty food. Highly recommended!
Stayed 1 night in Aug 2025

8/10 Good

Raymond

Stayed 3 nights in Aug 2025

8/10 Good

Jamie

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Good stay, great food

Good stay with a great restaurant, food was on point!
Stayed 1 night in Aug 2025

10/10 Excellent

Richard

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Aug 2025

10/10 Excellent

Matthew

Stayed 2 nights in Jul 2025

8/10 Good

fiona

Travelled with group

A nice stay with friends

We had a short but lovely stay at this hotel. We all agreed that the staff were all absolutely lovely. Very efficient and well trained. The bed was very comfortable but the rooms a little tired - nothing a quick lick of paint would fix!
Stayed 1 night in Aug 2025

10/10 Excellent

Fereshteh

Stayed 1 night in Aug 2025

8/10 Good

Steve

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Good location on the Newmarket Road near to some good eateries and social spots. Staff are very polite and service is very good. Some of the accommodation is a little dated and attention-to-detail is a little lacking in places - e.g. lots of plastic plants and some poor paint finish and dull decoration. But overall, cleanliness is top notch. Breakfast is decent, not greasy, well presented. Would benefit from more of a local twist and the pastries in the buffet are small and dried out so might be better if they were fresher
Stayed 1 night in Aug 2025

10/10 Excellent

Stacey

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Stayed 1 night in Aug 2025

6/10 Okay

lucy

Stayed 1 night in Jul 2025

10/10 Excellent

Indhika

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jul 2025

8/10 Good

Treena

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Clean value for money

Nice clean hotel. Staff friendly
Stayed 1 night in Jul 2025

10/10 Excellent

Fiona

Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Thanks so much to friendly staff team who made our stay so memorable...particular shout out to Lauren on the bar who bent over backwards for us!
Stayed 1 night in Jul 2025

8/10 Good

Nicholas

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Norwich overnight stop

Friendly at reception on arrival and when I called to say I would be later than expected. Comfortable bar. Room was for single person and was small but comfortable.
Stayed 1 night in Jul 2025

8/10 Good

mark

Stayed 1 night in Jul 2025

8/10 Good

Verified traveller

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Single room bed was comfortable but the shower cubicle is small
Stayed 5 nights in Jul 2025

8/10 Good

Fran

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Excellent service

The service was above expectation. Everyone we met was incredibly friendly and helpful but the staff also went out of their way to accommodate our family. We stayed in a family room and my son had a sports event however breakfast starting at 8am meant he would miss eating breakfast in order to get to his event- the staff pulled together a breakfast for him earlier so he could eat before his event. The room itself was in go condition, nothing extraordinary but was clean and comfortable. We only stayed for a night which suited us. The only challenge was parking was quite busy. We would definitely stay here again.
Stayed 1 night in Jul 2025

10/10 Excellent

IF

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jul 2025

10/10 Excellent

Emelia

Liked: Staff & service
Stayed 1 night in Jul 2025

8/10 Good

Steven

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

10/10 Excellent

Danny

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Well kept property, good breakfast, staff friendly, good bar space to have a drink in the evening, short walk into the city centre
Stayed 1 night in May 2025

10/10 Excellent

Lorraine

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

10/10 Excellent

Nigel

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great Stay

Food was lovely
Stayed 1 night in Jul 2025

10/10 Excellent

Travis

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

4/10 Poor

David

Travelled with partner
Liked: Cleanliness
Disliked: Amenities
Our executive room (20) on the ground floor overlooked a wooden shed with plastic leaves on it. Bathroom had broken free standing toilet roll holder. Hazard for my husband. No toilet brush. Shower very difficult to work and access narrow. Drawers tiny so you could not store shirts. Wardrobe full of bedding so again could not store shoes or long dresses. Whilst we were warned of "musical event" on the Saturday night, the extremely loud music started at 5.30. We were not prepared for bad language and threat of aggressive physical fights. Our drink in the bar was very unpleasant. We could not have stayed in our room due to noise.
Stayed 2 nights in Jun 2025