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George Hotel, BW Signature Collection

3.0 star property

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Photo gallery for George Hotel, BW Signature Collection

Lobby sitting area
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | 1 bedroom, desk, iron/ironing board, cots/infant beds
Front of property
Suite, 1 King Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cots/infant beds
Breakfast, lunch, dinner served; international cuisine

Popular amenities

  • Room service
  • 24/7 front desk
  • Bar

Explore the area

Map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA
  • Market Place
    ‪17 min walk‬
  • University of East Anglia
    ‪4 min drive‬
  • Norwich Cathedral
    ‪4 min drive‬
  • Norwich (NWI-Norwich Intl.)
    ‪9 min drive‬

Room options

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | 1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)
  • 29 sq m
  • Sleeps 4
  • 1 Double Bed

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cots/infant beds

Suite, 1 King Bed, Non Smoking

  • 32 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking | 1 bedroom, desk, iron/ironing board, cots/infant beds

Family Room, Multiple Beds, Non Smoking

8.0 out of 10
Very good
(1 review)
  • 29 sq m
  • Sleeps 3
  • 1 Double Bed and 1 Single Bed

View all photos for Executive Room, 1 Single Bed, Non Smoking

Executive Room, 1 Single Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cots/infant beds

Executive Room, 1 Single Bed, Non Smoking

9.0 out of 10
Wonderful
(12 reviews)
  • 32 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cots/infant beds

Executive Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(7 reviews)
  • 32 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cots/infant beds

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)
  • 32 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(6 reviews)
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Single Bed, Non Smoking

8.8 out of 10
Excellent
(11 reviews)
  • 22 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Non Smoking

9.4 out of 10
Exceptional
(19 reviews)
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking | 1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 2 Single Beds, Non Smoking

9.4 out of 10
Exceptional
(3 reviews)
  • 28 sq m
  • Sleeps 2
  • 2 Single Beds

View all photos for Executive Twin Room

1 bedroom, desk, iron/ironing board, cots/infant beds

Executive Twin Room

  • Sleeps 2
  • 2 Single Beds

King Suite

  • Sleeps 2
  • 1 King Bed

Standard Family Room

  • Sleeps 3
  • 1 Single Bed and 1 Double Bed

Executive Room

  • Sleeps 2
  • 1 Double Bed OR 2 Single Beds

Standard Twin Room

  • Sleeps 2
  • 2 Single Beds

Standard Single Room

  • Sleeps 1
  • 1 Single Bed

Accessible Double Room

  • Sleeps 2
  • 1 Double Bed

Standard Room

  • Sleeps 2
  • 1 Double Bed OR 2 Single Beds

Deluxe Double Room

  • Sleeps 2
  • 1 Double Bed

View all photos for Executive Double Room

1 bedroom, desk, iron/ironing board, cots/infant beds

Executive Double Room

  • Sleeps 2
  • 1 Double Bed

Executive Single Room

  • Sleeps 1
  • 1 Single Bed

Pet Friendly Standard Double Room

  • Sleeps 2
  • 1 Double Bed

Standard Double Room

  • Sleeps 2
  • 1 Double Bed

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Lobby

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  • Free WiFi
  • Breakfast available
  • Parking available
  • Bar
4.5 out of 5, Wonderful, (601)
The price is €133
for 1 room
includes taxes & fees
7 Aug - 8 Aug
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About this property

George Hotel, BW Signature Collection

Georgian hotel with 24-hour front desk and restaurant
A restaurant, a bar/lounge and dry cleaning are available at this smoke-free hotel. Free WiFi in public areas and free self parking are also provided. Additionally, a 24-hour front desk, a fireplace at reception and a front desk safe are on-site. Housekeeping is available on request.
George Hotel, BW Signature Collection offers 43 accommodations with a hairdryer and free toiletries. Flat-screen televisions come with cable channels.

Guests can surf the web using complimentary wireless Internet access. Business-friendly amenities include desks and telephones. An iron/ironing board, change of towels and change of bedsheets can be requested. Housekeeping is provided on request.

Our customers tell us that they can't get enough of the helpful staff at George Hotel, BW Signature Collection. During your stay, you'll be within walking distance of Norwich Theatre Royal. Enjoy features like free WiFi in public areas and free self-parking, plus a restaurant. This property offers pet-friendly amenities, such as food and water bowls.
  • Free WiFi
  • Free self-parking
  • Enjoy a bite to eat at No.10 Arlington Bistro, a bistro that serves international cuisine
  • Cooked-to-order breakfast served daily for a fee
  • Amenities include a front desk safe, meeting rooms and a terrace
  • Guests have great things to say about the clean guestrooms and the helpful staff
  • Just a 3-minute drive from Norwich Theatre Royal and a few minutes from Market Place
  • Cats and dogs welcome for a fee (restrictions apply)
  • Pet-friendly amenities are available, including food and water bowls
There's a restaurant on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi. The business-friendly George Hotel, BW Signature Collection also features a terrace, a fireplace in the lobby, and dry cleaning/laundry services. Self parking is free.

This Georgian Norwich hotel is smoke free.

For a fee, guests can enjoy cooked-to-order breakfast on weekdays from 7 AM to 9:30 AM and at the weekend from 8 AM to 9:30 AM.
No.10 Arlington Bistro – This bistro specialises in international cuisine and serves breakfast, lunch and dinner. A children's menu is available.
Arlington Bar – This bar serves breakfast, lunch and dinner. Open daily.
Room service (during limited hours) is available.

Languages

English

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7 AM to 9:30 AM on weekdays and 8 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (on request)

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No lift
  • Wheelchair accessible (may have limitations)

More

  • 2 floors
  • Banquet hall
  • Fireplace in lobby
  • Georgian architecture
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; check-in end time: 5:30 AM
Contactless check-in and check-out are available

Check-out

Check-out before 11 AM
Contactless check-out

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • Pets: GBP 10 per pet, per night
  • Only dogs and cats are allowed
  • Maximum 2 pets
  • Food and water bowls are available
  • Certain rooms only, restrictions apply
  • You can request a pet-friendly room by reaching out to the property at the number on the booking confirmation
    • Service animals are exempt from fees.

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 20.0 per night.
  • Cots (infant beds) are available for GBP 10.0 per night.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for cooked-to-order breakfast: from approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and cash
Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

We should mention

  • Pets are welcome in certain rooms only; other restrictions apply (please see the Fees section for related charges). To make arrangements for your pet, contact the property directly at the number on your booking confirmation.

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

George Hotel, BW Signature Collection Reviews

Reviews

9.0

Wonderful

Rating 10 - Excellent. 465 out of 803 reviews
Rating 8 - Good. 256 out of 803 reviews
Rating 6 - Okay. 49 out of 803 reviews
Rating 4 - Poor. 18 out of 803 reviews
Rating 2 - Terrible. 15 out of 803 reviews

9.2/10

Cleanliness

9.4/10

Staff & service

8.8/10

Amenities

8.6/10

Property conditions & facilities

8.6/10

Eco-friendliness

Reviews

10/10 Excellent

Callum

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Apr 2025

10/10 Excellent

Mireille

Liked: Cleanliness, staff & service, property conditions & facilities
Had a very pleasant overnight stay. Staff were friendly. Felt safe being solo.
Stayed 1 night in Apr 2025

8/10 Good

Matthew

Business traveller
Liked: Cleanliness, staff & service, room comfort

Great for a short stay

Super friendly welcome from reception. For the price, the room was just what I needed for an overnight stopover. Location is easy to access, away from busy roads and the city centre is within walking distance.
Stayed 1 night in Apr 2025

8/10 Good

Frances

Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely small hotel within walking distance of Norwich town centre. Super friendly staff, nice bar, decent dinner options and excellent breakfast. Room was quite small but totally fine for our needs
Stayed 1 night in Apr 2025

8/10 Good

Matthew

Liked: Cleanliness, staff & service, property conditions & facilities
Nice rooms
Stayed 1 night in Apr 2025

10/10 Excellent

Louise

Great place to stay and very friendly staff
Stayed 1 night in Apr 2025

10/10 Excellent

Amy

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice staff, clean room.

2/10 Terrible

JOHN, NORTHAMPTON

They should have a cancellation policy that works, they must be losing money, I couldn't make the night I booked,y fault, wanted to book the next night, no refunds or transfers. Simply I didn't turn up, they could possibly booked someone else in my room, money, and I would have paid extra for the following night, so potentially they lost one nights booking
Stayed 1 night in Mar 2025

10/10 Excellent

Caroline

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Fabulous

Fabulous
Stayed 1 night in Mar 2025

8/10 Good

Suzanne

Stayed 1 night in Mar 2025

8/10 Good

Helen

Liked: Cleanliness, property conditions & facilities, room comfort
Stayed 1 night in Mar 2025

10/10 Excellent

Allison

Liked: Cleanliness, staff & service, property conditions & facilities
Nice boutique feel to the hotel. Overall decor was good, a few tired elements let it down like the iron burn on the carpet and the bathroom flooring. Staff very very friendly. Everywhere was very clean. Good spot to stay to access the city centre.
Stayed 1 night in Mar 2025

10/10 Excellent

Gary

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Took some finding but once parked up the staff and facilities were first class. Onion rings are a must if you are dining 👍
Stayed 1 night in Mar 2025

8/10 Good

Hannah

Stayed 1 night in Mar 2025

8/10 Good

Susen

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Mar 2025

10/10 Excellent

Matthew

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic welcome at check in, 3rd time i have stayed, always a good stay. Thank you
Stayed 1 night in Mar 2025

8/10 Good

Craig

Liked: Cleanliness, staff & service, property conditions & facilities
Room was a little small with some noise in the morning (6am) from pipes/water being used by other guests
Stayed 1 night in Mar 2025

10/10 Excellent

William

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Mar 2025

8/10 Good

Steven

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Mar 2025

10/10 Excellent

Paul

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Wonderful staff, great location.

The location is great. Just outside the city. Cabs are a little bit annoying (no Uber - but the local app ABC Taxis is good. Plus reception has a “send me a taxi” button which works well. I have to say, the staff here are incredibly lovely. Everyone cares about your stay, everyone is helpful and they made any questions I had - seem important and they really made it their business to sort things out. Hotel is beautiful, area great, bar and restaurant very good, staff? Best I’ve encountered.
Stayed 4 nights in Feb 2025

10/10 Excellent

Emelia

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Consistently excellent stay

I always come to the George BW when I visit Norwich and am consistently impressed. Every member of staff is welcoming, polite and willing to go the extra mile to ensure you have a great stay.
Stayed 1 night in Feb 2025

10/10 Excellent

Marina, London

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A really lovely hotel. Set in a quiet part of Norwich. Walking distant to the city. Lovely staff and ver confortable beds.
Stayed 1 night in Feb 2025

10/10 Excellent

Hoa

Stayed 1 night in Feb 2025

10/10 Excellent

Gillian

Stayed 1 night in Nov 2024

10/10 Excellent

steven

Stayed 1 night in Feb 2025