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The Soho Hotel, Firmdale Hotels

5.0 star property

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Photo gallery for The Soho Hotel, Firmdale Hotels

1 bedroom, premium bedding, minibar, in-room safe
Property preview
Deluxe Terrace Room | Living area | Flat-screen TV
1 bedroom, premium bedding, minibar, in-room safe
One Bedroom Soho Suite | 1 bedroom, premium bedding, minibar, in-room safe

Reviews

9.8 out of 10
Exceptional

Popular amenities

  • Bar
  • Spa
  • Gym
  • Room service

Explore the area

View in a map
4 Richmond Mews, Dean Street, London, England, W1D 3DH
  • Place, Leicester Square
    ‪6 min walk‬
  • Place, Piccadilly Circus
    ‪7 min walk‬
  • Place, Trafalgar Square
    ‪11 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪36 min drive‬

Room options

View all photos for One Bedroom Terrace Suite

1 bedroom, premium bedding, minibar, in-room safe

One Bedroom Terrace Suite

  • 290 sq m
  • 2 bedrooms
  • Sleeps 3
  • 1 King Bed

View all photos for Accessible Luxury Junior Suite

Accessible Luxury Junior Suite | 1 bedroom, premium bedding, minibar, in-room safe

Accessible Luxury Junior Suite

  • 1 bedroom
  • Sleeps 3
  • 1 King Bed

View all photos for Deluxe Terrace Room

Deluxe Terrace Room | 1 bedroom, premium bedding, minibar, in-room safe

Deluxe Terrace Room

  • Sleeps 2
  • 1 King Bed

View all photos for One Bedroom Richmond Suite

Flat-screen TV

One Bedroom Richmond Suite

  • Sleeps 3
  • 1 King Bed

View all photos for Superior Room

Superior Room | 1 bedroom, premium bedding, minibar, in-room safe

Superior Room

10.0 out of 10
Exceptional
(6 reviews)
  • Sleeps 2
  • 1 Queen Bed

View all photos for The Soho Residence

The Soho Residence | 1 bedroom, premium bedding, minibar, in-room safe

The Soho Residence

  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Single Bed

View all photos for Luxury Room

Luxury Room | 1 bedroom, premium bedding, minibar, in-room safe

Luxury Room

10.0 out of 10
Exceptional
(2 reviews)
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room

Deluxe Room | 1 bedroom, premium bedding, minibar, in-room safe

Deluxe Room

10.0 out of 10
Exceptional
(5 reviews)
  • Sleeps 4
  • 1 King Bed

View all photos for Luxury Junior Suite

1 bedroom, premium bedding, minibar, in-room safe

Luxury Junior Suite

  • 1 bedroom
  • Sleeps 4
  • 1 King Bed

View all photos for Deluxe Junior Suite

1 bedroom, premium bedding, minibar, in-room safe

Deluxe Junior Suite

10.0 out of 10
Exceptional
(1 review)
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed

View all photos for Penthouse Suite

1 bedroom, premium bedding, minibar, in-room safe

Penthouse Suite

  • 1 bedroom
  • Sleeps 3
  • 1 King Bed

View all photos for One Bedroom Penthouse Suite

One Bedroom Penthouse Suite | 1 bedroom, premium bedding, minibar, in-room safe

One Bedroom Penthouse Suite

  • 1 bedroom
  • Sleeps 4
  • 1 King Bed

View all photos for One Bedroom Soho Suite

1 bedroom, premium bedding, minibar, in-room safe

One Bedroom Soho Suite

  • 1 bedroom
  • Sleeps 3
  • 1 King Bed

View all photos for Three Bedroom Richmond Suite

1 bedroom, premium bedding, minibar, in-room safe

Three Bedroom Richmond Suite

  • 1 bedroom
  • Sleeps 7
  • 3 King Beds

View all photos for Superior Room, Terrace

Superior Room, Terrace | 1 bedroom, premium bedding, minibar, in-room safe

Superior Room, Terrace

  • Sleeps 2
  • 1 Queen Bed

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About this property

The Soho Hotel, Firmdale Hotels

Luxury hotel with full-service spa and 24-hour fitness centre
This smoke-free hotel features a full-service spa, a restaurant and a 24-hour fitness centre. WiFi in public areas is free. Other amenities include a bar/lounge, a snack bar/deli and massage/treatment rooms.
The Soho Hotel, Firmdale Hotels offers 96 accommodations with minibars and a safe. Each accommodation is individually decorated. Beds feature premium bedding. Flat-screen televisions come with cable channels. Bathrooms include a combined bath/shower unit with a deep soaking bath, bathrobes, slippers and designer toiletries.

Guests can surf the web using complimentary wired and wireless Internet access. Business-friendly amenities include desks and complimentary newspapers. Additionally, rooms include complimentary bottles of water and a hairdryer. In-room massages, hypo-allergenic bedding and an iron/ironing board can be requested. A nightly turndown service is provided and housekeeping is offered on a daily basis.

Recreational amenities at the hotel include a 24-hour fitness centre.

The recreational activities listed below are available either on-site or nearby; fees may apply.

Temple Spa has massage/treatment rooms. Services include facials, body treatments and manicures and pedicures. A variety of treatment therapies are provided, including aromatherapy.
Our customers tell us that they can't get enough of the helpful staff at The Soho Hotel, Firmdale Hotels. During your stay, you're just a quick walk from Leicester Square. You'll find features such as free WiFi in public areas, plus a full-service spa and a restaurant.
  • Free WiFi
  • Grab something to eat at the restaurant or stop for a drink at the bar/lounge
  • Full breakfast served daily for a fee
  • Indulge with massages, manicures and pedicures or facials at Temple Spa
  • Services include babysitting, dry cleaning/laundry and a concierge
  • On-site recreation includes a 24-hour gym
  • Within a 10-minute walk of Leicester Square and Piccadilly Circus
  • Train station pick-up shuttle service available for a fee
The Soho Hotel, Firmdale Hotels offers its guests a full-service spa and a 24-hour fitness centre. There's a restaurant on site, as well as a snack bar/deli. You can enjoy a drink at the bar/lounge. WiFi is free in public spaces.

Meeting rooms and limo/town car service are available. Event space at this hotel measures 775 square feet (72 square metres) and includes conference space. Spa services, a library, and multilingual staff are also featured at the luxury The Soho Hotel, Firmdale Hotels.

This 5-star London hotel is smoke free.

For a fee, guests can enjoy a full breakfast daily from 7:00 AM to 11:00 AM.
Refuel – This restaurant serves brunch, lunch and dinner. Guests can enjoy drinks at the bar. A children's menu is available.
24-hour room service is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi

Parking and transport

  • Offsite parking available (GBP 60 per night)
  • Train station pick-up shuttle (surcharge)
  • Limo/town car service

Food and drink

  • Daily full breakfast available 7:00 AM to 11:00 AM for a fee: GBP 28 per person
  • A bar/lounge
  • A restaurant
  • Snack bar/deli

Restaurants on site

  • Refuel

Things to do

  • 24-hour gym
  • Full-service spa
  • Library

Family friendly

  • In-room babysitting
  • In-room cot
  • Laundry facilities
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service
  • Wedding services

Business services

  • 775 square feet of conference space
  • Meeting rooms

Full-service spa

  • Aromatherapy
  • Facials
  • In-room massages
  • Manicures/pedicures
  • Spa treatment rooms

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Assistive listening devices
  • Lift
  • Wheelchair accessibility
  • Wheelchair accessible (may have limitations)

More

  • 1 building
  • 6 floors
  • Banquet hall
  • Built in 2004
  • Fireplace in lobby
  • Smoke-free property

Room amenities

Bedroom

  • Free cot
  • Hypo-allergenic bedding
  • Premium bedding

Bathroom

  • Bidet
  • Deep soaking bathtub
  • Designer toiletries
  • Dressing gowns
  • Hair dryer
  • Shower/bathtub combination
  • Slippers
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • 24-hour room service
  • Free bottled water
  • Minibar

More

  • Air conditioning (climate-controlled)
  • Connecting rooms available
  • Desk
  • Free daily newspapers
  • Individual decor
  • Iron/ironing board on request
  • Safe

Policies

Check-in

Check-in time starts at 3 PM
Contactless check-in and check-out are available
Minimum check-in age - 18

Check-out

Check-out before noon
Contactless check-out
Late check-out subject to availability

Special check-in instructions

This property offers transfers from the train station (surcharges may apply); guests must contact the property with arrival details before travel, using the contact information on the booking confirmation
Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 78.0 per night.
  • Free cots (infant beds)!

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for full breakfast: from approximately GBP 28 per person
  • Nearby parking fee: GBP 60 per night (66 ft away)
  • Rollaway bed fee: GBP 78.0 per night
  • Service fee: 5 per cent

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and cash
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, a first aid kit and window guards
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
The Soho Hotel, Firmdale Hotels offers transfers from the train station (fees may apply). Please contact the property on the number on the booking confirmation with your arrival details prior to travel. Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

We should mention

  • Reservations are needed for massage services. For reservations, contact the hotel before arrival using the contact information on the booking confirmation.
  • Registered guests are the only ones allowed to be in guestrooms.
  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.

Property is also known as

Hotel Soho
Soho Hotel
The Soho Hotel London, England
Soho Hotel London
Soho Hotel Firmdale Hotels
Hotel Firmdale Hotels
Soho Firmdale Hotels
Firmdale Hotels
The Soho Hotel
The Soho Hotel, Firmdale Hotels Hotel
The Soho Hotel, Firmdale Hotels London
The Soho Hotel, Firmdale Hotels Hotel London

Reviews

The Soho Hotel, Firmdale Hotels Reviews

9.8

Exceptional

10/10

Cleanliness

9.8/10

Staff & service

9.8/10

Amenities

10/10

Property conditions & facilities

9.6/10

Eco-friendliness
Rating 10 - Excellent. 701 out of 772 reviews
Rating 8 - Good. 57 out of 772 reviews
Rating 6 - Okay. 10 out of 772 reviews
Rating 4 - Poor. 3 out of 772 reviews
Rating 2 - Terrible. 1 out of 772 reviews

Reviews

10/10 Excellent

risa

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Perfect hotel. The most comfortable rooms and beds, and the nicest staff!
Stayed 7 nights in Jul 2025

10/10 Excellent

Samuel

Stayed 2 nights in Jul 2025

10/10 Excellent

Haydon

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Jul 2025

10/10 Excellent

Lynsey

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 5 nights in Jul 2025

10/10 Excellent

Aaron

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
The staff was amazing. The location perfect. If you’re coming to London and want to stay in the heart of it all The Soho Hotel is amazing. Would definitely book again. Loved every second of it.
Stayed 7 nights in Jul 2025

10/10 Excellent

Niki

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
We have stayed a few other places in London, but this hotel has been my favorite. I would stay here again. I love the decor, the staff, restaurant, and the rooms. The gym was more than sufficient. The location is perfect.
Stayed 3 nights in Jul 2025

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jun 2025

10/10 Excellent

Christina

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Jun 2025

10/10 Excellent

Jim

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

10/10 Excellent

Marco

Liked: Cleanliness, staff & service, property conditions & facilities
The service was impeccable
Stayed 3 nights in Jun 2025

8/10 Good

Caroline

Stayed 2 nights in Jun 2025

10/10 Excellent

Charles

Stayed 5 nights in Jun 2025

10/10 Excellent

Danielle

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The best hotel!
Stayed 3 nights in May 2025

10/10 Excellent

Tao

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The best hotel team and service we experienced. Top and very natural. Make our trip memorable! Highly recommend !
Stayed 1 night in May 2025

10/10 Excellent

Bruce, London

Stayed 1 night in May 2025

10/10 Excellent

Stephen

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in May 2025

10/10 Excellent

Nabih

Travelled with family, Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in May 2025

10/10 Excellent

Addison

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic property with beautiful rooms and friendly staff. Excellent walkable location. Large, comfortable rooms. Loved everything about this place, and will definitely return
Stayed 5 nights in Apr 2025

10/10 Excellent

Eyal

Liked: Cleanliness, staff & service, property conditions & facilities
Hotel was excellent! Breakfast was a bit dull in my opinion but other than that, it was a great experience.
Stayed 5 nights in Apr 2025

10/10 Excellent

Bita

Travelled with family and small children
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had a great stay at SoHo London. From the front desk staff to concierge to restaurant staff, everyone was friendly and helpful. Staff are friendly especially to my two young boys. Also, Julien at the concierge desk was particularly helpful and assisted with booking various activities we had in mind. We’ll definitely stay there again in the future.
Stayed 6 nights in Mar 2025

10/10 Excellent

Matthieu

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Mar 2025

10/10 Excellent

Andy

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Having lived in central London for most of my adult life, now that I’ve sold up and moved to the countryside the Soho Hotel has become my go to place when staying in London.
Stayed 1 night in Mar 2025

10/10 Excellent

david

Stayed 1 night in Feb 2025

10/10 Excellent

Nicole

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Best hotel brand in london

The SoHo hotel is amazing! We are huge fans of all the Firmdale hotels, only staying at this brand when we visit London and New York City! This is our second SoHo stay and it just feels like home! From the eucalyptus lavender pillow spray to the amazing breakfast, I can’t imagine using another hotel brand!
Stayed 3 nights in Jan 2025